1. Zest Coaching Academy
Group 5:
Pinaki Ghosh
Ravi Kiran
Rajendra Kodavaty
Pawan Kumar

2. INTRODUCTION
• Multi dimensional Coaching facility On-Campus and
nearby area:
Sports coaching
Cricket
Volley Ball
Dance classes
Theme and Non-Theme Dances
Music classes
Guitar
Drums
violin

3. !dea
• Students of NITIE with highly talented skills like
Sports persons, good dancers, singers and musicians
• Groups of interested people with similar skill sets
form the pool of 2 to 3 and handle the particular
segments like dance & music classes, sports etc.
• Each group with specific skill set may form a routine
and take share of their earnings accordingly.
• Large market available on Campus- particularly
targeting children of Professors and other non-
teaching stuffs. Schools around Powai area including
Hiranandani area can be targeted – later on can be
expanded to other regions

4. Swot Analysis
Strength:
Talent pool ready to share
knowledge
Low cost and good mentoring
standard
NITIE Brand
On campus teaching facility
Weakness:
New to market
No proper infrastructure facility
Opportunity:
Large market available both on
campus and Powai area
No Dance & Music Classes in
NITIE
Competitive Institutes are very
far from the campus
Threat:
Competition from established
Schools conducting extra-
curricular classes.
Competitions from already
existing Branded Sports and
Cultural Coaching institutes

5. Product
• Students with prior experience and also part of
various extracurricular clubs in graduation
• For sports- ground, logistics will be provided. Regular
practice sessions to be conducted
• Evening and Weekend music & Dance classes
• Providing musical notes

6. Place
• NITIE Campus- Children of Professors and non-
teaching stuffs can be targeted.
• Hostel common rooms, play grounds, Indoor games
like TT, Chess
• Hiranandani & Powai Area
• Schools like Kendriya Vidyalaya, Bombay Scotish
school, Gopal Sharma International school
• Collaboration with music and dance academy
• Later on can be expanded to other parts of Mumbai

7. Promotion
• Distribution of Pamphlets and posters
• Launch website for the business
• Approach schools and take free sessions
• Advertise in portals like Just dial, Siksha.com,
Sulekha.com
• Brand NITIE can be used for promotion
• Word of mouth
• Conducting inter-school competitions
• Flash mobs- for dance and music promotion
• Conducting Sports tournaments among schools

8. Price
• Sports
 Three months cricket coaching and fee structure is
Rs.3,000.
 Two months coaching for volley ball coaching and fee
structure is Rs.2000
• Dance
 Four months coaching and fee structure is Rs.4000
• Music
 Four months coaching and fee structure Rs.4000