This document outlines a business plan for a start-up travel and tourism company in India called "Invigorating India". The company aims to cater to foreign travelers visiting India, focusing on the leisure and recreation market segment worth $9.68 billion. It will offer luxury travel packages priced between $1,000-$5,000 per day including high-end accommodations, transportation, activities and other amenities. The business aims to become a billion dollar company within 5 years by leveraging the growing Indian tourism industry and government support, while facing little competition in the luxury segment. It is seeking $5 million in initial funding.

1. A
Travel & Tourism
Start-Up Idea
& its
Business Plan
2014

2. Invigorating India
A
Start Up Initiative
By
Sanjay Vir Singh
Shobhit Kumar
Tilak Mani Tripathi

3. Contents
 Team
 Executive Summary
 Idea Origination
 Tourism Industry Impact on Indian industry
 Growth of tourism Industry In India
 Segment : Foreign Traveler Arrival to India Market size
 Geographical Market segmentation
 Foreign Exchange Earning ratio
 Leisure Recreation & Holiday Market
 Target Market: Leisure Recreation & Holiday Market
 Packaged Tourist Position in Indian Market
 Positioning: Luxury Market
 Customer Pain Points
 New Government Initiative
 India Government Expenditure in Tourism Industry
 Study on Pioneers of the Industry
 Customer Decision Enablers
 Our Proposed Infrastructure
 Tagline
 Product Details
 Competition Differentiators
 Product Features
 Growth projections
 Financial Projections
 Our Pitch
 Our Offer
 Way Forward
 Operation Timeline
 Future Broad Planning

4. Executive Summary
• My start-up is in the field of Travel & Tourism.
• We would be catering services to foreign traveller visiting India.
• The market size is 20billion $, and expected to grow at the rate of 11% CAGR. The total no visiting are 7 million.
• The broad segment we are focusing is leisure and recreation which is 27% of total market./ Our target market is
luxury segment which is 2 billion $.
• We have planned for traveller having paying capacity of average 1000$-5000$ per day. These services are backed
by some unique service such as personal bodyguards, an interpreter, chartered helicopter services,
accommodation in some of the best and unique hotels and travel in some the best luxurious cars in the world.
• Here customer has freedom to choose their places, make their own itinerary, and choose their category of
recreation: adventure holiday i.e. driving, motorbike touring, under water diving, para gliding etc, wellness
holiday, yoga, spa, ayurveda treatment, relaxation at quiet tree house or a beach etc. Or customer can mix with
different categories. Our tagline is “If it is in your dream, we will take you there".
• This luxury segment has virtually no competition in India. Here we are offering customers “You pay once, we will
take care of all your expenses, pre-travel and travel.(Zero hidden costs).Our business is backed by a robust CRM,
and we would be launching it in six different languages. we would backward integrate our IT research, multilingual
call centre and have offices at different places in India.
• We have a unique zero running cost setup for service providers marketing and management.
• We are already receiving lot of traction from investors around, but we are interested in partnering with someone
who believes in our DNA and would stick to us for long time.
• Even with the pessimistic figures approach we would end with a billion dollar company in the fifth year.
• Travel and tourism is one the largest contributor of GDP of India. We have strong government in India and it is
going to increase investment in infrastructure of tourism in India. This is absolutely the right time to start a
venture in India.
• We require 5 million $ at current exchange rates for our start against an equity 10 % This will cover our lean but
efficient infra setup (IT+call centre+offices) expense for a year, marketing cost in target countries.
• After initial seed funding the project will generate enough traction for its future success.

5. Who are We
• Sanjay Vir Singh:
o B.Tech Mech Engg ITBHU
o Experience: 24 yrs in Automobile
dealership management
with last 5 yrs at CEO position.
o Distinction of establishing several
large automobile group from start Up
to financial success.
Presently Consulting in the field of
Automobile dealership.
• Shobhit Kumar:
o B.Tech Mech Engg. IIT Delhi ; MBA IIM Lucknow
o Experience: 6 yrs in corporate world with companies like Maruti Suzuki & IBM
o Distinction of implementing several system and processes at Maruti Suzuki and presently
working as Business Consultant at IBM
.
• Tilak Mani Tripathi:
– Hospitality management graduate
o Experience: 22 yrs with Taj group of hotels, Kepinski, Four Season in Russia , India & England
o Distinction in launch of several big brands in Russian Market
.
We are working closing for last 5 yrs on several Start ups Ideas and have researched our
currently proposed Project for last 3 yrs. We have already formulated a complete business
plan for the same with implementation timeline and control strategy.

6. Behind the
Scene: Last Three
Years
For last 3 yrs we have been working on the proposed project
and is backed by:
o First hand experience of the market
o Face to face interaction of the prospective customers.
o In depth study of the competition.
o Clear analysis of data and statistics available in world market.
o Current Indian Political scenario
And
the most important
OUR SELF BELIEF
Of our
100% Success

7. Our proposed project is
from Tourism sector.
WHY ?
Tourism Industry Impact to Indian GDP
Source: WTTC

8. Industry forecast
favorable
Travel &
Tourism
Tourism Industry Growth In India
Source: WTTC

9. Indian Foreign Traveler Arrival Market Size
5.08
5.28
5.17
5.78
6.31
6.58
7.12
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
2007
2008
2009
2010
2011
2012
2013
Tourist No. Million
Tourist No. Million
10.72
11.83
11.13
14.19
16.56
17.73
22.07
0
5
10
15
20
25
2007
2008
2009
2010
2011
2012
2013
Foreign Exchange reciept in Billion $
Earning in Billion $
Our Focus
Segment is
Inbound Foreign
Traveler To India
Source: Ministry Of Tourism India

10. Foreign Traveler Arrival No. Million by
Continent
0
0.5
1
1.5
2
2.5
2.12
1.34 1.24
0.58 0.61
0.32
0.52
0.27 0.31
0.79 2010
2011
2012
2013
Our
Primary
Market 1
Our
Primary
Market 2
Our
Secondary
Market 1
Our
Secondary
Market 2
Additional focus is on BRICS countries
Million
Source: Ministry Of Tourism India

11. Earning per Tourist in $
0 1000 2000 3000 4000
2007
2008
2009
2010
2011
2012
2013
Foreign Exchange Receipt/Tourist $
Foreign Exchange
Earning/Tourist
Steady rise of
average
spending across
all segments
Source: Ministry Of Tourism India

12. Total Indian Business & Leisure
Market: Domestic +Foreign
Source: WTTC

13. Foreign Tourist with the purpose of
visit in Million
1.59
2.42
1.84
0.18
1.09
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Business &
Professionals
Leisure
Holiday &
Recreation
Visiting
Friends &
Relatives
Medical
Treatment
Others
2009
2010
2011
2012
2013
Our Primary
Target Market
Our Secondary
Target Market
A
9.68 Billion
dollar Market
Segment
Source: Ministry Of Tourism India

14. 7%
93%
Foreign Traveller
Arrival : type of
Booking INDIA
69%
31%
Foreign Traveller Arrival : type of
Booking: WORLD
Packaged
Foreign
Traveller
Non Packaged
Foreign
Traveller
India has very low packaged foreign traveler Arrival because of:
• Very low Inbound tour operator : 437 nos against more than 7 million tourist
arrival
•Low no of organized nation level ecommerce travel companies
•Lack of multi lingual websites
•Lack of marketing in target countries
An
opportunity
available
Packaged Tourist Vs Non Packaged Tourist Arrival To India
Source: Ministry Of Tourism India

15. Our Positioning-Luxury travel market
WHY?
51%
33%
16%
No of trips per year per
luxury customer world
luxury travel market
4 trips
2-3 trips
1 trips
30%
50%
20%
Average expenditure per
trip per customer world
luxury travel market
Less than
$ 6500
between
$ 6500 &
$ 13000
More
Than $
13000Our Target Market
Average No of days per holiday : 6.5 days
Our Target market:
Indian luxury traveler for holiday & recreation is 2.1 Bn $
with 30000 Foreign travel Arrival and
is expected to at the rate of 35% CAGR
with an increase on average expenditure per trip per customer from $
6500 Source: AIGO and Pangaea Network Research

16. 0%
20%
40%
60%
80%
57%
39%
79%
40%
80%
38% 36%
Deterrents for Foreign Tourist Arrival To India
Crime
Political Instability
Terrorism
Prices Transparency
Hygiene
Lack Of Infrastructure
Weather
Positive Political Scenario in High Tourism Growth & Reducing Deterrents
•India has a clear majority government with decisive & determined
Prime Minister Mr. Narendra Modi who has earlier turnaround the economy
of his state Gujrat Thorough a Tourism initiative “ Vibrant Gujrat” as a Chief Minister.
• Prime Minister Mr. Modi is soon launching a Pan India Tourism Initiative “Vibrant
India. A major Investment & friendly government policy will be announced soon
for the tourism sector
Source: Ministry Of Tourism India

17. Focus on
Tourism Sector
Development
Example
Vibrant Gujrat
14 gems of Moditva or
Modinomics and its
relevance to our project
Government Management principles of
Mr. Narendra Modi (Indian Prime Minister in
Total majority Government)
1. ‘Secularism means ‘India first’
2. ‘Minimum government, maximum governance’
3. Government has no business to be in business’
4. ‘Co-operative, not coercive federalism for a strong republic’
5. ‘Development politics over vote-bank politics’
6. ‘Aatma gaanv ki, suvidha sheher ki’ ( Soul of a village and
facilities of a city)
7. ‘Tourism unites, terrorism divides’
8. ‘Per drop more crop’
9. ‘Farm to fibre, fibre to factory, factory to fashion, fashion to
foreign’
10. ‘From a nation of snake charmers to mouse charmers’
11. ‘Take the university outside the campus’
12. ‘Pehle sauchalaya, phir devalaya’ ( Toilet first and then place
of worship)
13. ‘Economy with mass production by the masses’
14. ‘People public private partnership (4p)’
Infra
Development
for hygiene
Stability
Support to
Entrepreneurship
Indian Prime Minister

18. High
Government
Investment to
fuel Tourism
Growth
Indian Government Investment In Tourism Sector
Source: WTTC

19. Major Companies progress thorough Tourism
Makemytrip.com is now a Billion dollar company in 2014Courtesy: http://www.nasdaq.com/symbol/mmyt
Source: iberg.com
Not our competition, Makemytrip is primarily a ticketing & hotel booking company with focus on
domestic market. Our segment has NO COMPETITON.

20. Decision Enablers of Luxury Foreign
Traveler to India
Source: AIGO and Pangaea Network Research
Unique
Locations
Best In the
Class
Tree House etc.
Khardungla Pass
Highest motorable
road in the world
18300 ft
World Best kebabs
at Lucknow
Ayurveda spa at
Kerala
Paragliding, skiing, under
water diving,
Night life at Goa
Motor Home
caravan, Holiday
resorts

21.  Head quarters at Lucknow
 IT wing that will develop our multilingual website (Lucknow)
 Data ware house that will house our precious data bank (Lucknow)
 Multi Lingual call centre for outbound & inbound communication and written
communication. (Lucknow) which will have expertise in English, French, Spanish,
Portuguese, Russian, Chinese, Italian, German, Arabic & Swedish language in the first
phase.
 Customer Relationship and feedback analysis wing at Lucknow.
 Operational office at: New Delhi, Mumbai, Bangalore, Kochi, Goa, Chennai, Kolkata,
Varanasi &Dehradun In India.
 Additional Office at Maldives, Columbo Srilanka, Thimpu Bhutan & Kathmandu Nepal
Full backward integration for better
customer satisfaction

22. Our Tag line:
“If it is in your dream we will take you there”

23. Our Product:
customer has all freedom to decide
• We will be offering one stop solution to our target market customers thorough five
different packages: Executive, premium, super premium, luxury & Super Luxury
• Our Packages will be booked thorough multi lingual ecommerce website. It will be contents
rich.
• Our website will not have pre fix packages, customer can choose anyplace/service. We will
make recommendation and help him decide his schedule.
• We will accept wired payments in all major currencies.
• Customer can choose any packages based on per day price.
• Customer can choose any route or any place.
• Customer can choose any category i.e. Adventure, Wellness, Cultural, heritage or can
create a mix.
• Customer will get the facility of change of destination any time even during the travel.
• Customer can increase or decrease his duration by paying or by getting refund
immediately.
• We will never discount our product but may supplement it will better and new services.
• The price will include pre travel and all travel related expense. Customer will pay for buying
for his personal needs and on trip shopping.
UNIQUE OFFER

24. Competition Differentiator
• Our Package includes all pre trip expense such as International flight expense, Trip expense such as
Inland travel, Accommodation, all meals, all Alcoholic & Non Alcoholic Drinks, visa & documents
charges , insurance and monument entry charges.*No hidden or additional charges. Customer will
pay us once.
• We will offer helicopter services for inland travel.*
• We will offer chartered flight services and cruise bookings.*
• Every traveler will be offered a mobile SIM with handset with certain free call & data charges. It will
contain a tracking application for their families to know the position.*
• We will also offer long term home stay facilities at special rates at unique exotic locations for
wellness holiday and private say.
• We will offer private bodyguard service for traveler safety.*
• We will offer Interpreter services for traveler.*
• We will offer Marriage event management services.
• We will help traveler in shopping thorough our recommendation & facilitation.
• We will offer last minute rescheduling without additional charges.
• We will offer motor home caravan drive holiday.
• We will offer manacation (Men only vacations) and womanacations (women only vacations).
• We will offer drive holiday and motorcycle expeditions.
• We will offer mountaineering & trekking holidays.
• We will offer all kind of adventure holidays including adventure sports and India famous wellness
holidays including yoga and ayurveda and Tibetan medicines.
• Every traveler is assured of a valued assured gift from our side as a gesture of thanks for choosing us.
• We have unique incentive plan for our service providers which is linked to traveler feedback. We will
rate our service providers on our site enabling traveler to choose their desired one. The
remunerations of service provider will be linked to their rating.
* Services in context package Selected
No other
company is
offering these
services

25. Our Tour packages
PACKAGES Price single Price Couple/
Family
Features
1. Executive $1000/day $ 1500/day Data enabled sim with phone on arrival with $ 100 per day,
Accommodation 4Star, In route travel by executive class cars,
economy air travel. International travel by economy class and
all other expense paid. Interpreter service.
2. Premium $2000/day $ 3000/day Data enabled sim with phone and tablet on arrival with 100 $
per day, Accommodation 5Star, In route travel by luxury class
cars, economy air travel. International travel by economy class
and all other expense paid. Interpreter service. Personal body
guard
3. Super
Premium
$3000/day $ 4500/day Data enabled sim with phone and tablet on arrival with 100 $
per day, Accommodation 5Star, In route travel by luxury class
cars, business class air travel. International travel by economy
class and all other expense paid. Interpreter service. Personal
body guard
4 Luxury $5000/day $ 7500/day Data enabled sim with phone and tablet on arrival with 100 $
per day, Accommodation 5Star deluxe and above, In route
travel by helicopter. International travel by luxury business
class and all other expense paid. Interpreter service. Personal
body guard
5. Super
Luxury
$ 10000/day $15000/day Private chartered flight and extremely luxurious expensive
service delivered

26. 52
160
306
599
1046
0
500
1000
1500
First Year Second year Third year Fourth year Fifth Year
Projected Revenue In Million $
8.0
24.6
47.1
92.2
160.9
0.0
50.0
100.0
150.0
200.0
First Year Second year Third year Fourth year Fifth Year
No of Customers in Thousand
Our Target :
A Billion
Dollar
company
Growth Projections For 5 Years Of Operations

27. Financial projections
0
50
100
150
200
250
300
350
400
Ist
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
14
60
152
186
384
Projected Nett Profit in Million $
0%
10%
20%
30%
40%
50%
Ist
Year
2nd
Year
3rd
Year
4th
Year
5th
Year
27%
37.50%
49.80%
31.10%
43.10%
nett Profit % of revenue

28. Do You
want to be
part of
A
Billion Dollar Company

29. We
OFFER
An Equity of 10%
Against
5 Million Dollar
10X return
with a Year

30. 22%
38%
50%
Way Forward: Expense Plan Seed Capital
Operational expense 1st Yr
Infrastructure
Marketing, Advertising &
Promotions
• Call Centre
•Date Ware House
•Operation Offices
•Search Engine Optimization
• Affiliate Marketing
•FM Radio & Newspaper
•Events Marketing
•Social Media Marketing
•Television
•Billboards
•Salary & Work Incentives
•Rent
•Maintenance
•Office Expense
•Travel
Detail Projection available

31. OperationTimeline
Pre Lanuch Operation & Market Consolidation
Expansion & Future
Planning
Fund Acquired
1stmonth
2ndmonth
3rdmonth
4thmonth
5thmonth
6thmonth
7thmonth
8thmonth
9thmonth
10thmonth
11thmonth
12thmonth
13thmonth
14thmonth
15thmonth
16thmonth
17thmonth
18thmonth
19thmonth
20thmonth
21stmonth
22ndmonth
23rdmonth
24thmonth
Head Office Space
IT & Warehouse Setup
Call Centre Setup
E Commerce Website
IT TeamRecruitment
Call centre Recruitment
Training
CRM setup
Service provider Marketing
Service provider Tieups
Marketing in Target countries
Social Media Marketing
Operation Office Setup
Addition Of New services
Selection of New market

32. After 3Years of Operations………
Superb Switzerland
Awesome
Australia
Unique USA
Exciting EnglandRomantic Russia
Develop SBU brands based for ForeignTraveler visiting target countries

33. Thanks you
For your
Patience
Sanjay Vir singh
sunjaiveersingh@gmail.com
+91 9793456078 All Pictures are sourced from Google
Shobhit Kumar
shobhit.kumar20@gmail.com
+91 9971329862
Tilak Mani Tripathi
foodtech.tilak@gmail.com
+91 9506941102