6. Ring’s a bell? WTF? This is no where close to the original design! The original mocks were much better, the developers screwed up! I need a better design spec tool? The page looks quite empty after the real data has come in...! Most of the key elements are going below the fold… How am I meant to implement that? Not possible!... Do we really need this?... Will affect performance... Sunit Singh
7. Responsive, Light Weight Experiences Facebook ClearTrip Gmail Google Maps Twitter Word Press Sunit Singh
8. Schools of Thoughts Designers should focus on design? Coding restricts creativity? Coding, a steep learning curve? Sunit Singh
9. “…coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key —Sergey Brin Sunit Singh
10. Why? Know the rules if you want to bend them! Understand the possibilities of your medium, leverage what it already offers Design for efficiency, performance, best design decision given constraints, lean design Get real - sooner than later, see how real data looks and works Sunit Singh
11. Why? Be ready for change, quickly iterate, reduce back and forth Baby step towards embracing technology More credible/ better bargaining position Inbuilt Accessibility / SEO Stay ahead of the curve Sunit Singh
12. Beware! Self-censoring - avoid compromising on the best possible user experience Never lose sight of the bigger picture Sunit Singh
13. Good Reads 6 Reasons Why Designers Should Code Good Reasons Why Designers Should Code, Mike Kus Design at Facebook - by Luke Wroblewski Designers are not Programmers - by Lukas Mathis The Case For Code - Alex Dunae Should Web Designers Know how to Code? - Martin Ringlein Web designers should do their own HTML/CSS – Davi, 37 Signals Why Designers Should Learn How to Code - John Urban Designers who are technical: The More You Know, The Better Your Work The Case Against Code II - by Stuart Thursby Sunit Singh
Sorry, but you own all touch points/ where user experience doesn’t end at layouts/ navigation designIn fact, it opens up whole new world of creative possibilities. Yes, but pick it up you won’t regret itOnce you get the hang of it – it’s whole lot of fun