KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693

1. Search Engine Optimization (SEO)
Presentation by
Sunitha
SEO Company in India- KG Tech

2. What is Search Engine Optimization?
• SEO is short for search engine optimisation. As the term
implies, Seo india is all about optimizing a website to gain
maximum visibility within the search engine results.
• SEO takes time and effort. Do not be fooled by e- mails
turning up unannounced in your inbox, promising instant
SEO results.

3. SEO
• Once you have realised the need for decent SEO on your
website you should approach the issue seriously. We see many
clients who have dabbled with SEO, maybe using information
they have gleamed from YouTube and other sources but the
trouble is a lot of information on YouTube is either completely
wrong or out of date and some of the advice can actually
harm the position of your website within the search engines .
• Increasingly people use Google to search for products or
services rather than traditional sources such as Yellow Pages
loc a l seo . I cannot even remember the last time I looked at
Yellow Pages. So if you want to get more customers the
obvious way to do it is by getting your website found easily in

4. Google.

5. Overview: Search Engine Optimization
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines
via "natural" ("organic" or "algorithmic") search results.
SEO helps to ensure that a site is accessible to a search engine
and improves the chances that the site will be found by the
search engine.
It is the process of choosing targeted keyword phrases related to
a site, and ensuring that the site places well when those
keyword phrases are part of a Web search.
The practice of designing web pages so that they rank as high
as possible in search results from search engines.
SEO helps to ensure that a site is accessible to a search engine
and improves the chances that the site will be found by the
search engine.

6. Goals: Search Engine Optimization
•Achieving a high ranking on the search engines
•Boost sales / Increase your return on investment
•Improve your competitive edge
•Expand customer base and target audience
•Growth in site traffic
SEO and ROI (Return on Investment)
• In terms of the return on investment, search engine
optimisation offers fantastic returns. If you simply place a large
advert in say Yellow Pages it will sit there for a year but once
printed you cannot change it to meet changing circumstances and

7. you cannot improve it. The great thing about search engine
optimisation is that you should always be thinking about
tweaking the focus of the optimisation so you get exactly the
results you require.
• The cost of search engine optimisation is minimal. The results
however can be a complete game changer for your business.
Obviously no one can guarantee an increase in business as result
of successful search engine optimisation, however it stands to
reason that if you’re easy to find on Google and people are
looking for your product or service on Google then people are
going to try you rather than your competitors so you have a
much better chance of increasing your levels of business.

8. What is possible with SEO
• It is important to realise the limitations of search engine
optimisation techniques. There are a lot of companies
sending out spam emails which you will probably have
received offering to get you onto the first page of Google
by this time next week. This is patiently rubbish. Good SEO
takes effort and good SEO takes time. The timescale for
seeing benefits from careful search engine optimisation of
your website is weeks and months rather than days.

9. PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more
website traffic. Off page factors include relevant back links to the
website, as well as anchor text. Back links are very important for
Google for generating traffic to the website
On-Page factors are related directly to the content and structure
of the website. On-page optimization involves modifying
keyword frequency in the URL, Optimizing Title, Headings,
Hypertext Links and Body text.

10. Onsite and offsite SEO
• When you are optimizing your website for search engine
visibility there are two distinct aspects to the optimization.
On-site optimization refers to any changes that you make to
the actual content of the website. This on-site optimization
may relate to the text that your visitors can see when they
visit your website or it may relate to the code behind the
website that the search engine will see, but that your
visitors will not necessarily view.
• For instance, as we will see elsewhere, within the ‘head’
section of the HTML code for each page of the website,
you may optimise the title, description and keywords.
There are also many other on-site optimisation
opportunities, such as using header tags and alt tags.In
many ways the most important part of on-site optimisation
is to make sure that all your keyword phrases are displayed

11. within the body

12. Offsite search engine optimization consists of
numerous activities, such as requesting links from other
websites to your website. In addition this now includes
activities ranging from posting videos on YouTube through
to setting up Facebook and Twitter accounts.
• The single most important offsite activity is the acquiring
of links from other websites, to your website. Within reason
the more of these the better. However it is also
important that these links are high quality links, which means
that you should be linking from related sites and also sites
that host quality information and that are highly rated by
Google. Links from sites with a high Google PageRank are
much more valuable than links from website pages that have
a low PageRank value.

13. Different search engines
• There are many different search engines available today
the most famous of which is Google. Other examples include
Bing from Microsoft and Yahoo. It is important that if you
are promoting a website you make sure that each individual
search engine is aware of your particular website. The
easiest way to do this is to search each search engine using
your company name and see if you can find the website.
• Alternatively many search engines will allow you to
examine the search engine to see if a particular website is
listed by that search engine. You may well have received
spam emails offering to submit your website to thousands of
search engines but in reality there are only a handful of
search engines that actually matter.

14. • Do not be seduced by the idea that for a one-off cost will
get your website listed with thousands of search engines
and all of a sudden you will start getting lots more visitors to
your website.
Organic vs. paid search results
• When Google displays the search results, you will normally
see what are called ‘paid for’ results displayed at the top of
the page and sometimes down the side of the page. The
‘paid for’ results section is normally lightly shaded and is
frequently labelled as ‘sponsored’ links or advertisements.
• If you want your company to be displayed within the ‘paid
for’ results section, then you need to register with Google,
and take part in a global auction. This global auction will
determine which company is displayed at the top of the

15. paid for results, and which companies are displayed further
down the list. The more you bid, the more likely that you will
be displayed at the top of the paid for results section.
Organic vs. paid search results
Using the paid for results service from Google can be attractive
to new companies that have not yet fully developed their
website, but nevertheless need to attract business via the
search engine results.You should read all the available
information from Google, prior to entering into their paid
for service and you should know how to cap expenditure
within a certain time period. Also be aware that this form of
advertising can be very expensive, but on the other hand, if
you are getting results it may well be worth the expense.

16. Organic vs. paid search results
The organic results, also referred to as natural results, are
displayed beneath the paid for results. There is no charge for
having your web pages displayed within the organic results
section. The order in which web pages are displayed within
the organic section is determined by a series of complex
algorithms used by Google to rank websites.Search engine
optimisation is all about getting your website to be
displayed as high as possible within the organic results
section of the search engine results.

17. Page Rank
The Google search engine gives each website page a
PageRank number. This PageRank number is essentially an
indication that Google assigns to the value of a particular
web page. The PageRank numbering system ranges from 0 at
the bottom to 10 at the top, and it is important to realise
that this is a non-linear scale.You will find that many website
pages have a PageRank of zero which could indicate either
that Google has yet to discovery and rank this page or it
could indicate that the particular page has been penalised by
Google for attempting to spam the search engines, and has
been de-listed by the search engine.

18. Page Rank
You should endeavour to achieve the highest possible
PageRank for your homepage and other important pages
within your website.The PageRank that is publicly
displayed within the Google toolbar is only updated
periodically, typically every few months. This means that if
you are engaged in intensive SEO work on a website you
cannot expect to see the PageRank move up
overnight.Sometimes you may find a web page with a low
PageRank displayed towards the top of the search engine
results. This may mean that competing pages simply have
an even lower PageRank. It can also mean that other
factors are affecting the listing of the page within the
search engine results, apart from simply the PageRank itself.

19. SEO Company in India- KG Tech
• KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in
2008, has grown into a complete digital branding services
providing solutions on SEO, SEM, SMO & related business
requirements. It was not a plan, but consistent growth of search
engines and social medias, launch of new marketing platforms
every year or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are today, ofcourse with our efforts
and the trust that our customers have on us. We are extremely
client-friendly company working on customized solutions for
every project. For More Information visit: SEO Company in India
call us: +917845920090 , +914424350693

20. QUESTIONS