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By Gaganpreet Singh – www.CreativeBloggingIdeas.com

How I made $200 with
$10 Using Google
Adwords in 1 day
Mini Guide by :
Gaganpreet Singh
www.CreativeBloggingIdeas.com
FB.com/CreativeBloggingIdeas


Introduction
Hello readers, my name is Gaganpreet Singh and I am
into SEO & PPC for the last 4 years. I am Google
Adwords Certified Professional. I am from Chandigarh,
India and started my journey with blogging. Now, I am
into SEO & PPC training and run a training institute in
Chandigarh.


About this guide
In this mini guide I am going to explain the work plan
on how I made $200 by only spending $10 on Google
Adwords + Free $50 voucher. I will be explaining each
and every step in detail. After reading this guide you
will understand the power of Google Adwords and you
will be able create your own money making
techniques.


Let’s start
The Game
Below is a diagram that will help you to understand the
whole system easily. Have a look:

Market
Research

Keyword
Research

Create
Campaigns

Make
Money

1. Market Research: In this section, we will learn how I
did market research.
2. Keyword Research: In this section, I will tell you the
steps I followed to do keyword research.
3. Create Campaigns: Step by step procedure I
followed to create successful campaigns.
4. Money Making Tips: How many sales I made by
spending $10


Market Research
Everyone knows, there are 2 basic things to create a
website (i) Domain (ii) Web Hosting
These 2 are the basic needs for every person who
wants to be a part of Internet. I knew I will not make
good money by promoting domains as they only cost
around $10. So, I decided to go for promoting
webhosting coupon codes and make some money with
affiliate sales.
Every time I research for market there are 3 things I
always consider:
 Rule 1: The market must have a good audience: I
explored the web hosting market and found that
Hostgator and BlueHost are quite popular.
 Rule 2: The market must be high paying: I checked
out the affiliate share and it was $50. This is also
good.
 Rule 3: Market must be low competitive
So, I decided to go with Hostgator Coupon site. I
registered with Hostgator Affiliate and generated a
coupon code for myself. Now it was time for some
keyword research.


Keyword Research
As I was promoting my product on Google Adwords, so
I decided to research my keyword on the new Keyword
Planner tool by Google, specially made for PPC folks.
To access this tool:
1. Go to adwords.com
2. Sign up
3. After logging in, at the top click on Tools & Analysis
4. Keyword Planner
Have a look:

I knew, if someone is interested in buying Hostgator
hosting he/she will surely be interested in Hostgator
Coupons and vice versa.


After opening this tool, I did following 3 settings:
1. Changed targeted location to US
2. Changed language to English
3. Under competition, checked Medium and Easy.
Doing this, Adwords will only show those
keywords which have low and medium
competition on them. So, it will be easy to rank on
those keywords with low CPC.
4. There is an option called Include Keywords, I
added Hostgator to it, so that Adwords only
shows the keyword that has Hostgator in it. I also
used the Exclude Keywords feature to remove
unwanted keywords like vps, 1 cent, billing,
reviews, compare, renewal etc.

Have a look:


Using adwords tool, I finalized 14 keywords having
low competition, below is the list of keywords I
selected:
Keyword List 1
coupon code
hostgator
coupon for hostgator
coupon hostgator
coupons for
hostgator
hostgator 50 off
coupon

Keyword List 2
hostgator coupon
2013
hostgator coupon
code
hostgator coupon
code 2013
hostgator coupon
codes
hostgator coupon
codes 2013

Keyword List 3
hostgator discount
code 2013
hostgator discount
coupon
hostgator promo
code 2013
hostgator promo
codes 2013

This was the time when my half of the work was
done. Now, it was time to create a website (landing
page for Hostgator Coupon) and creating a stunning
Adwords Campaign.


Creating Coupon Website
I used WordPress to create a simple 9 page website.
WordPress theme I was using was eleven40 Pro
Theme by StudioPress. 9 Pages were:
 6 pages targeting different web hosting
coupons/affiliate links
 Privacy Policy Page
 About Us Page
 Contact Us Page
1. Below are few points you must consider:
1.

2.

3.

For Adwords ad approval your website must have
a disclaimer page. I also created a disclaimer page
telling we are a third party coupon website.
Adwords team may disapprove your site, so make
sure you’ve a good looking professional design.
Make sure your landing page is a responsive
design and must be mobile optimized.


Before creating a website make sure you read
following 2 points given by Google:


Understanding Landing Page experience



Destination URL Rules


Creating Campaigns
This was the toughest job. A good campaign will help
you in getting your ads on top with low CPC. Before
you start building a campaign, make sure you know
what you’re doing. In this section, I will share the exact
campaign settings and ads I used for my campaign, if
you want, you can copy them exactly.
Points to remember:
 I used Search Network Only
 Pricing Model I used was CPC


Full screenshot of my campaign settings page:


So, these were the campaign settings I made. Let’s talk
about each and every point in details
1. Network Type: As I was only promoting my website
on Google Search, so I selected the type as Search
Network Only. It is very important to make this setting.
2. Sub Types: I always recommend to us All Feature
settings as it enables us to show advance settings also.
3. Search Partners: They are the website using search
engines powered by Google. When running a campaign
myself, I unchecked this option because I did not want
my ads to display on other websites except Google.
4. Location: United States can get you most sales. If
you want you can also target UK, Canada, Australia,
New Zealand. If your budget is limited, I recommend
using only 1 country.
5. Advanced Options (Locations): Make sure you use
this setting as it is very important. Select “People in my
targeted location”. This option will tell Google, only to
show ads when the user is physically located in my
targeted location.


6. Language: I used only English language as my
website was in English language only.
7. Bidding: Always use manual bidding. I will tell you
how to bid manually later in this guide.
8. Budget: Totally depends upon you. You can start
with Rs. 100.
9. Ad Extensions: To make your ad stand out of the
crowd, I used Sitelinks extension. For reference, you
can check out my Sitelinks in the image.
10. Ad Rotation: Make sure you select Optimize for
clicks. We will create 2 ads for testing. This setting will
show most clicked ad more times.


Designing Ads
Designing is the most crucial step in any PPC campaign
because a nice ad will lead to high CTR. Below are
some tips on writing great ads:
1. Spy on competitor ads: Put a keyword on Google.
Take ad ideas from competitors.
2. Apply AIDA Rule
 Attention: Use keyword in headline for attention
 Interest: Use discounts and offers in the ads to
create interest
 Desire: Use something in the ad that make you
desire the product like benefit etc.
 Action: Use strong call to action like Buy Now, Sign
Up Now etc.


Have a look at the exact ad copies I used in my
campaign.
Ad Variation 1
$50 Off Hostgator Coupon
www.abchosting.com/hostgator-coupon
25% Off Coupon Code - GAGAN50.
Offer Ending Soon. Apply Now
Ad Variation 2
25% Off Hostgator Coupon
www.abchosting.com/hostgator-coupon
$50 Off Coupon Code - GAGAN50.
Offer Ending Soon. Use Now
Let’s apply the AIDA rule to the ad I used in my
campaign:
1. Attention: Keyword is used in the header to get
users attention
2. Interest: 25% and $50 off used in the ad to create
interest
3. Desire: Coupon given in the ad for desire
4. Action: Call to action used, ‘Apply Now’ & ‘Use
Now’


These were the 2 ads I was using. You can also copy
them and use them if you want. Let’s move further.


Adding Keywords
After designing ads, it was time to add keywords. While
adding keywords make sure you enclose your
keywords with a square bracket [keyword], have a
look:


Bidding
After adding keywords it was time for bidding. So, here
is a simple yet very effective technique you must follow
for bidding.
There are two types of bidding:
 First Page bid: Amount of bid you need to display
your ad on first page of Google
 Top page bid: Amount of money you need to
display your ad on top 3 slots of Google


How to bid
Go to Keywords tab and click on Columns and then
click on Customize Columns, have a look:


Click on Attributes and beside First Page Bid & Top
Page Bid click on Add and then Apply.

After doing this, you will be able to see First Page Bid &
Top Page bid suggestions by Google. Use those bid
suggestions to increase your bid. You can change bids
automatically by using “Change Max CPC Bid” feature.


Changing bid automatically

1. Select all keywords and click on Edit and select
“Change Max CPC Bid”.

Have a look:


2. Now click on Raise to estimated top page bid >>
remove tick from Upper Bid Limit and click on Make
Changes.

Note: Sometimes you will see an error, it’s because,
top bid estimates are not shown for recently added
keywords. If that case you can start the campaign with
first page bid and after few hours when top page bid is
visible you can raise the bid to top page.


Very important point to
remember
Always remember that the position of the ad does not
depend totally on your bid but depends on another
factor called Ad Rank. Ad Rank is calculated:

Ad Rank = Max CPC x Quality Score

If you want to have a high rank you must work on
increasing your Quality Score. High quality score will
lead to low CPC and high position. Quality Score
depends upon:
1. CTR: 80%
2. Ad Relevancy: 10%
3. Landing Page Relevancy: 10%
So, to have a good Quality Score you must have a good
CTR, relevant ad and relevant landing page.


Success
I ran the campaign with the same above settings,
above same ads and above same keywords initially
with Rs. 500. I was using Adwords Coupon of Rs. 2000.
In total I spent Rs. 2500 on Adwords and made 4 sales
from Hostgator, earning a total of
4 sales x $50 = $200
THIS IS HOW I MADE $200 with $10 Using Google
Adwords in 1 day
Google Adwords is a very advance tool. You can learn
about all the advance features of this tool from
Adwords Learning Center. If you need any help from
me in setting up the campaign or you need Adwords
Coupons of Rs. 2000 , add me on
Fb.com/CreativeBloggingIdeas
Do visit my blog www.CreativeBloggingIdeas.com

Happy Blogging
Gaganpreet Singh

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