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WHAT IS ATHLEISURE?
FASHION+SPORTSWEAR
COTTON
LOOK
LIKE
MANMADE
ATHLEISURE
FABRICS
ATHLEISUREAthleisure refers to athletic apparel
which people can wear in non-ath-
letic settings.
It was seen, for a long time, as
“casual clothing designed to be
worn both for exercising and for
general use” as defined by the
Merriam-Webster dictionary.
Fashion is giving sportswear an
uplift in credibility while sportswear
is giving functionality to fashion, like
sweating-wicking capabilities, odor
resistance or stretch texturing.
Firstly, technological innovations in
synthetic fibers have made
products like spandex more
flexible, durable, and washable
than natural materials. Secondly,
the rise of a fitness-conscious
appearance has made yoga pants
an effective vector for “conspicu-
ous consumption,” upon their
wearers.
ATHLEISURE
FABRICS
CATEGORIESCATEGORIES
Comfy leggings
High-impact sports bra.
Versatile gym shoes
Lined running shorts.
Basic layering tanks.
Athletic jacket.
Moisture-wicking socks
COMFY LEGGINGS
LINEDRUNNINGSHORTS.
HIGH-IMPACT SPORTS BRA.
VERSATILEGYMSHOES
BASIC LAYERING TANKS.
ATHLETIC JACKET.
MOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKS
Athleisure wear:
the street combi-
nation of fashion
and a healthy life-
style
Athleisure refers to
athletic apparel
which people can
wear in non-athletic
settings.
* THE GYM (DUH)
* GROCERY STORE
* AN AIRPLANE
* LOW-KEY RESTAURANT
* AT WORK (THOUGH IT DEPENDS
ON YOUR OFFICE)
where to wear
Athleisure became
widespread in 2016
when key influencers
Beyoncé and Rihanna
introduced athleisure
to the mainstream,
Firstly, technological innovations in synthetic fibers have
made products like spandex more flexible, durable, and washa-
ble than natural materials. Secondly, the rise of a fitness-con-
scious appearance has made yoga pants an effective vector for
“conspicuous consumption,” upon their wearers. Finally, ath-
letic-casual wear has become increasingly acceptable for use
in a wide variety of social situations.
Firstly, technological innovations in synthetic fibers have
made products like spandex more flexible, durable, and washa-
ble than natural materials. Secondly, the rise of a fitness-con-
scious appearance has made yoga pants an effective vector for
“conspicuous consumption,” upon their wearers. Finally, ath-
letic-casual wear has become increasingly acceptable for use
in a wide variety of social situations.
the word “athleisure” only
appeared in the Merriam-Webster
dictionary in 2016, it can be traced
back to a 70’s ad.
Many of the clothes that people now
consider work-appropriate, incorpo-
rate sports-inspired materials like
spandex, Lycra, and other synthetic
fibers.
Athleisure
wear: A tidal
wave in the
fashion
industry
“casual clothing designed to be worn
both for exercising and for general
use”
t symbolizes a decompartmentaliza-
tion of sportswear, which, thanks to
its elevated design, becomes an
everyday outfit able to instantly
enhance a look.
thanks...

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Athleisure types