1. SUNIL.S.SHETTY
sunil.shetty7252@gmail.com
Mob : +91-8105029695
______________________________________________________ ____
OBJECTIVE:
To give my best as an individual and as a team on anything that I will work on, contributing to my
organization’s success. To embark on a journey of mutual growth through continuous learning, hard
work and positive contribution.
QUALIFICATION: BE(2013)
Mechanical Engineering from Moodlakatte Institute of Technology,
Kundapur.
WORK EXPERIENCE:
Theorem India Pvt. Ltd
Domain – Advertising Operations
Position – Client Service Analyst
Duration – 08th
May 2014 to Present
Theorem provides services in all stages of the digital marketing lifecycle—from planning to creation
to execution to evaluation. Flexible, customized approach allows clients to focus on running their
businesses instead of their digital campaigns.
Theorem offers a full suite of services to maximize the power of online media for some of the most
sophisticated digital marketers in the world. Leading publishers, networks, technology providers,
agencies and brand marketers have leveraged our expertise to supplement or manage their digital
media operations in the Americas, Asia Pacific, Europe and the Middle East.
Roles & Responsibilities
 Campaign Management using DoubleClick for Publishers (DFP).
 Ad Trafficking & regular Campaign Optimization to ensure accomplishment of campaign
goals.
 Handling the Third Party Tag (Standard tag, IFrames /JavaScript Internal Redirect Tag, for
creative.
 Creative uploading on the server like DCM, DFP Premium Ad server according to ad
specifications.
 Good understanding of online ad campaign metrics and analysis, including CPM, CPC, and
CPA advertising models.
 Preparing Weekly executive report and sharing the same with clients.
 Preparing Production utilization report of the team for stack ranking.
 Preparing standard procedure documents for different accounts.
 Proactively reviewing insertion orders and trafficking the request to meet client requirement
and expectations.
 Working on Trafficking, Optimization, Troubleshooting and Reporting.

2.  Campaign testing and implementation, monitoring delivery and performance optimization.
 Campaign troubleshooting and resolving issues or problems once the campaigns are setup.
 Testing of all ad creative for compliance of site specifications as well as functionality.
 Quality Management – Creating & maintaining of process documents, ensuring compliance
to policies & guidelines.
 Resolving gaps in processes & suggest improvement areas & provide technical feedback on
platforms.
 Efficient management & Prioritization of work flow / distribution & resource management.
 Maintaining pro-active & two-way communication channel with all clients including weekly
conference calls, ad hoc review meetings and other communication as required.
 Mentoring new team members and managing their deliverables and schedule.
Tools:
 Analytics Data Tools: Double Click for Publisher, Double Click Campaign Manager, Mission
Control, Tapmatch and Media Planner.
 Excel and MS Office Suite
ACHIEVEMENTS:
 Received Individual Extra Miler award for Quality, Customer satisfaction & Team
Contribution.
 Received Team Extra miler award for Productivity & Quality.
 Received Best Quality award twice for giving Error Free Quality outcome for two
consecutive Quarters.
Personal Details:
Name : Sunil S Shetty
Father’s Name : Subhaschandra Shetty
Date of Birth : 16/10/1987
Gender : Male
Languages known : English, Hindi, Kannada, Tulu and Telugu.
Declaration:
I hereby agree that the above furnished details are true to the best of my knowledge and belief.
Place: Mysore Yours Faithfully,
Date:

3. (SUNIL.S.SHETTY)