Isap Presentation

ISAP -Indian Society of Agribusiness Professionals
www.isapindia.org
A PERSPECTIVE

About Us…
ISAP is a Non-Governmental STATES:
Not for Profit Organization
incorporated in 2001 under
Section -25 of the Indian Maharashtra Punjab Assam
Companies Act .
Orissa Haryana Nagaland
One of the largest networks
of agriculture and Allied
professionals in the world Bihar Himachal Mizoram
with a network of : Pradesh
15000 members
Madhya Jammu & Karnataka
10000 experts , Pradesh Kashmir
200 chapters and
Andhra Rajasthan
475 NGO’s. Pradesh

Indian Society of Agribusiness Professionals

Awards:
National Award on E-governance 2007-08 by Government Of India for ICT
Intervention
Most Promising Social Enterprise Award 2002 – Indo -US Knowledge Trade
Initiative
Award winner of the Manthan Award South Asia 2009 for delivery of
knowledge based services in “e- Enterprise and Livelihood” for the Kisan Call
Center.

Accreditations:

Recognized “Chamber of Commerce” by Ministry of Commerce, GoI
Recognized Nodal Training Agency of “MANAGE”, Ministry of
Agriculture, GoI
Special Consultants’ status with United Nations-Economic & Social council
(ECOSOC).6


ISAP Domain of Work
Trainings:
Farmer training & Capacity Building in Good Agricultural
Practices (GAP); Training of Trainers; Agri-Entrepreneur Development
(EDP); Vocational Skills Training

ICT Based interventions :
Query Redress Service; CISCO/OWSA
Kisan Call Centre-Bhopal-Govt. Of Madhya Pradesh
Community Radio Station- Vidisha- Govt. Of M.P.

Market Linkages:
Buyer Seller meet for Fruits and Aromatic & Medicinal
Plants

Research Studies:
Cluster mapping
Monitoring and evaluation/ Impact
Assessment


Grass Root Extension…

Farmer Training Farmer Awareness Other Farmer
Programs: Programs: Trainings:

Farm Field Schools
Field Demonstration IEC Bee keeping
Exposure visits Farmer Awareness Para Vet
Good Agricultural Camps Horticulture
Practices Street corner Baithaks Biosafety
Technical trainings Kisan Goshtis Master training
including: Exposure Visits NGO/SHG capacity
Soil Health building
Input Management
Balance Fertilizer
Use
Seed
Drip-Irrigation
Water Conservation
Intercropping Indian Society of Agribusiness Professionals

Exposure Visit –Drip Irrigation , KVK Bundi Farmer Awareness Camp in Adilabad

Field Demonstrations- Maize , Hindoli Beekeeping Training in Nagaland


Entrepreneurship Development Program-MANAGE (Since`06)
Program Achievements: J&K 55
9 centers across 8 states in India
Trained 1500+ unemployed Agri-graduates
HP 75
475+ Agri –ventures established
800+ bankable Detailed Project reports
MP 22

Program Highlights
Handholding support for one year. Haryana 80
Formulation of bankable Detail Project Report (DPR)
Helping candidates get their DPR’s approved by the Punjab 81
Bank
Helping candidate receive subsidy from NABARD.
Helping the candidates to obtain the license for input Assam 90
trade.
Establishing contact between industry and candidates Jharkhand 69
Helping candidates procure technology/ software /
machinery Nagaland 9
60 days Residential training program in Agriculture &
allied Subjects.

Vocational Skills
Training
SGSY Skill Development Program For MORD

States Training In
Orissa
Madhya Para Vet
Pradesh Rural Retail
Maharashtra Rural Finance


ISAP –Skill Development Initiative

Registration-Madhya Pradesh Group Activity-Dhar Classroom Training-Raisen

On- site Training-Vidisha Mock Interviews-Sehore Certificate Distribution-Sehore


ISAP Interventions using ICT…

• Query Redressal Kisan Call Centre, Community Radio
Services (QRS) Bhopal Station –Sironje

IVRS based Crop Live calls from 50 watt transmitter
Advisory funded by farmers from all over First ever Farm
CISCO/ OWSA for MP Centric Community
over three years Team of 30 domain Radio Station.
Addressed more than experts in Agriculture Voicing voiceless
2.0 Lakh farmer and allied subjects marginalized section of
queries from working in two shifts. the community
Himachal Pradesh, 7am to 7 pm, Seven Addressing
Uttar Pradesh and days a week community issues
Madhya Pradesh. Responding to 10,000 Phone In
Received sector queries per month Programmes with
specific e-governance Have resolved experts.
award for ICT in 300,000 queries in the Impacting more than
Agriculture 2007-08 last 18 months. 50,000 rural folks
from Govt. Of India

Kisan Call Center, Bhopal Community Radio Station , Sironje

Community Radio Station , Sironje

Market Linkages…
S.No Event Venue Year

1 Seminar and exhibition on Cultivation , Bihar December 2004
Processing techniques and marketing of
Medicinal & Aromatic Plants
2 Banana Festival And Conference New Delhi August 2005
3 Dairy Value Chain workshop Chennai January 2006
4 Honey Buyer –Seller Meet New Delhi June 2006
5 Conference on Fruit Industry of Shimla, Himachal Pradesh November 2006
Himachal Pradesh and Buyer seller meet

6 Indo-Canadian Agril.Business Partner New Delhi February 2007
meet
7 National Buyer -Seller Meet on Apple IMPA, Srinagar, J&K June 2007
and Temperate fruits and nuts .
8 International Meet on Herbal and Pragati Maidan, New October 2007
Medicinal Plants Delhi
9 Horti-Expo 2008 coinciding with 3rd OUAT Bhubaneshwar November 2008
Indian Horticultural Congress ,Orissa

Blocks covered over 4 years
Amravati – 6
Adilabad – 8
Bhilwara – 6
Bundi – 3

Across 1050 villages

Project Duration 4 Years – 2009 to
2012
Target Group
Direct Intervention-10,000 Farmers
* in groups of 25 each *400 groups
Expected Ripple Impact on 100,000
Farmers

* An initiative in collaboration with Monsanto

Specific Interventions:

1. Farmer participatory long term investment:
a) Seed - cum - fertilizer drill
b) Watershed development for life saving irrigation
2. Inter cultivation of maize (also bajra and cotton) with pigeon pea to
intensify cropping system yielding two crops instead of one (as at present)
3. Different maturity hybrids to suit different soil types and soil moisture /
rainfall regimes to ensure best returns farm land /minimize production risks
4. Low cost safe storage for seed / grain
5. Lower cost of production with unconventional technology and home-
made inputs like manure, compost, vermi-compost, organically prepared
insecticides
6. Two contra-productive practices discouraged and discontinued
a) Row to row distance standardized in maize hybrids
b) Mixing of seed and fertilizer at sowing discouraged and discontinued


OCP-Soil Health Intervention:
•3000 Farmers in Pulse Growing hub of Gulbarga , Bidar and Raichur
• 100 farmers groups of 30 farmers each In six Blocks – Balki, Basva Kalyan
Afzalpur, Aalond, Cheetopur and Raichur.
•Soil Analysis
•Soil Health card with advisory •Farmer Helpline- QRS Services on for and field

•Field Demonstration of Red Gram with Moong Intercropping
•Adopt methods like Micro-Irrigation Propagation
•Dibbling
•Inter Cropping
•INM and IPM Practices

Farmer Training Exposure Visits of Farmers
•Pre-sowing Training, INM , IPM and •To conduct successful demos
GAP •To KVK’s and SAU’s etc.
•Pre and Post Harvest Training.
•Value Addition at Farm Level and Market Linkage
•Small Dal Mill in each district
•Linking Input Dealers , Bulk Buyers and Farmer
Groups


CCA- American Society of Agronomy…
…Strengthening the Agri -Extension network in India

Partners – ISAP, ASA & IRRI
Funded by BMGF, WB & USAID
Background
CCA program started by ASA in 1991 in
USA
More than 13,000 CCAs in USA & FEES:
Canada ` 7,721 for Government Employees
` 10,478.50 for Others
India, the first country outside North
American Continent to provide CCA
program
SALIENT FEATURES
Impact – Farm Advisory of Global Certificate issued by ASA
Standards, Constant Knowledge Up
Recognized in USA, Canada &
gradation, Recognition, Respect from
India
Employers & Clients, Better Job
Continuous Education
Opportunities
Improves quality of Farm
Beneficiaries - Agri Input Industries, Govt.
advisory
Extension System, Researchers,
Improves Career Prospects
Academicians & of course, FARMER
Frequency of Exams: Twice a year (June &
December)

ISAP Health Care Initiatives…
26 Arsenic Water
Treatment Plants set
up in West Bengal for
the farming
community .
Health Camp- Nabhagram
10,000 People have
been provided
medicines from 8
medical camps .
25 bed hospital -2 No.
Arsenic Water Treatment Plant

Health Care Camps
Eight Medical camps

Over 25,000 Patients

11/19/2010 Indian IndiCare Agribusiness Professionals
Society of 19

Drinking Water Initiatives
26 Arsenic Removal Plants
have been set up so far in 3
phases

Each plant has 2000 liters
capacity storage tanks to serve
250-300 families every day.

User Committees, each
comprising of 8-15 local people
as members at each of the
locations ensures the effective
usage and maintenance of the
Plant.

11/19/2010 20

Medicare Facilities
Construction of 2 Modern Hospitals
under PPP mode in West Bengal
30 bedded facility with separate male
and female wards, Operation Theatre,
X- Ray Unit, Doctors’ Chambers, USG
unit, Pre and Post Operative Units,
other supportive facilities like
washrooms, nursing station,
conference room and a medical shop.

11/19/2010 Indian IndiCare Agribusiness Professionals
Society of 21

Project Golden Rays-Baran…
Staff Orientation and trainings

Distribution of Seed :Distributon of 10 MT Corn Seed to 2000
selected Sahariya Tribals in Kisanganj and Shahabad blocks of Baran
district, creating pre sowing awareness about hybrid corn cultivation.

Capacity Building workshops on GAPs : Farmers capacity building 8
workshops on GAPs for 250 farmers each during crop season.

Capacity Building workshops on Pre and post harvest management
practices : 8 Capacity building workshops for 250 farmers each during
pre harvest stage.

Monsanto Agri Extension Services to the farmers : Various Agri
Extension support activities during various crop management phases.


Front Line Demonstrations…

Cotton and Maize

Covering Three states of
Rajasthan , Maharashtra
and Andhra Pradesh

More then 1000
demonstrations through
the full crop cycle Field Demonstration -Cotton


With Qualcomm… Training by ISAP
240 Retail entrepreneurs exploring new aspects of Using Brew
business using ICT on Brew Platform. Application

Increasing possibilities of business and introducing Best
domains of commerce in rural hinterland . Practices in
Managing
Utilizing the untapped potential by opening up the Cash Flow
market for idle machines in rural India. Inventory
Empowering the youth by providing information of Mgmt
the opportunities available.
Providing
Improving ROI of the rural Entrepreneur by improved Commodity
Working Capital Management. Prices
Classified
Empowering rural customer such that s/he can utilize
for Rural
products as per their needs and not as per the
Services
market availability.


Present Outreach & Operations

Assam – EDP (Manage), Training Programmes for SIRD, CIH, National Bee
Board, SIRD
Bihar- Krishi Soochana (through SMS)
Haryana- EDP(Manage), Krishi Soochana (through SMS)
Himachal Pradesh- EDP (Manage), QRS
Jammu &Kashmir – EDP (Manage)
Jharkhand- EDP (Manage), Krishi Soochana (through SMS)
Madhya Pradesh- ATMA, Kisan Call Center, Community Radio Station, EDP
(Manage), SGSY
Maharashtra – SGSY, CTLCs , SYI Project Share
Orissa- SGSY ,
Punjab- EDP (Manage), Krishi Soochana (through SMS)
Rajasthan – Field Research Organic farming, SYI Project Share
UP & Uttarakhand- Krishi Soochana (through SMS),QRS
States to be covered under new Projects : Andhra Pradesh


Senior Management…
Mr.N.V.Ramana (Chairman): B. Tech. (Dairying), PGDM (IIM Ahmedabad). Has 28 years of
work experience in Agri-commodities trading, animal feed industry, input sourcing, supply
chain management and consulting services.

Sunil Khairnar (Vice Chairman) B.Tech (Agriculture) , PGDM (IIM
Ahmadabad). Has 17 years of work experience in Agri commodities trading,
animal feed husbandry, input sourcing and consulting services.

Rajeev Dar (Chief Executive Officer): Dairy Technologist, PGDM (IIM Ahmadabad).
27 years of experience in industries including Dairy and food processing, FMCG,
Pharma and International Trading . With 15 years of corporate experience he has been
an entrepreneur for 12 years in India and abroad.

Dr S Chandra (Director – Agri. Extension) Former ADG (ICAR), Ex-Director
(IIPR , Kanpur)


Thank You !


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