Entry for Future Lions 2014. ChromeChange is a trade-in program that lets you donate unused gadgets for a good cause. Watch demo here: https://vimeo.com/91807481
2. Background
Tech companies in the San Francisco Bay Area are
under a lot of heat because of the impact they
brought to urban landscape.
The resentment, however, are having much to do with
culture rather than economics.
3. “This is really the post-industrial arrogance of people who have
been assured that it was in the natural order of things that their smarts
and energy would be rewarded with an 8-figure payout…”
"Techie" used to suggest a computer whiz with no social skills, now it
suggests one with no social conscience.
4. Meanwhile, in San Francisco…
Source: ASR 2013 San Francisco Homeless Comprehensive Report
OFHOMELESSPEOPLEAREUNEMPLOYED
&ACTIVELYSEEKINGAJOB62%
OFPEOPLEAREHOMELESS
BECAUSETHELOSSOFAJOB29%
OFHOMELESSPEOPLEARE
BETWEENTHEAGESOF18-3027%
5. Source: ASR 2013 San Francisco Homeless Comprehensive Report
28%No phone
28%No education / training
Barriers to obtaining employment
27% Need clothing / shower facilities
6. Our Goals
‣ Let people know that Google is socially responsible, “techies” love to share what they have
and care about the betterment of San Francisco.
‣ Offer valuable resources to people who need training, technology and education, in order to
enrich themselves and get employment.
‣ Eliminate e-wastes, unused resources, utilize natural energy resource, to create a more comfortable,
sustainable environment.
‣ Raise more awareness of how education and sharing can impact a person’s life.
‣ Increase visibility of a variety of Google’s services, increase Chromebook sales.
7. How to reach the goal
Say something to those in need…
Hey there, hope you like this
computer! :)
Done
Personal notes to those in need
- to show you care.
8. How to reach the goal
20% Chromebook discount when
you participate in the program
Utilize services like Google
Shopping Express
9. How to reach the goal
Solar-powered charging station
Wifi for ChromeChange devices
Stations around SF downtown area to maximize
visibility of the program, raise awareness