The Power point talks about Online Reputation Management, how it effects & how we can help you rectify it.

1. Suntech Online Services
Marketing Strategy & Online Reputation Management

2.  Are you aware of the online conversations about your brand and its effects?
 What about your ex-employees?
 Are you aware of what your customers are saying about you?
 What about your competitors?
 Do you know how people view your organization

3. BLAH
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BLAH BLAH

4. What's Online that can hurt your Brand?
Today conducting research about others online is common. If you are looking
for a job, product review or using social networking sites, other people may be
actively searching for information on you.
For example, over 40% of customer's buy only after looking at product
recommendations they find online. Searchable content includes:
 Facebook, MySpace and Twitter updates
 Video and photo sharing
 Blog entries
 Professional social networking sites (e.g. Linked In)
 Private information that is now online (where you live, your income, political
affiliations, etc.)

5.  Just remember information travels quickly across the
internet.
Voice and Opinion websites like mouthshut.com &
consumercomplaints.in have plethora of feedback to be
monitored.

6. Online Reputation Management
Online Reputation Management is the process of measuring, monitoring and
shaping conversations about your brand, on the Internet. In simple terms, it
involves :
 Listening to the online conversation around your brand.
 Understanding what is being said about it and why they are saying it.
 Interacting with your consumers to mitigate any damage to your brand that
could potentially arise.

7. How message spreads online

8. Starbucks Coffee – Ideas Invitation
Starbucks doing it
right.
Starbucks gave their
consumers a voice.
Resulting in over
50,000 product ideas
As a result Starbucks has :
• 20,260,044 Facebook fans
• Promoted 80000 times
• Posted 16510 daily comments
Starbucks has
• Implemented 75653 ideas

9. Dell Computers -Community
Dell took a step ahead
and created a
community which
allowed customers to
post ideas & feedback
online and this helped
Dell analyzing
sentiments and gauge
new ideas
As a result Dell Community has :
• Contributed 14,150 ideas
• Promoted 722,067 times
• Posted 89,536 comments
Dell has
• Implemented 416 ideas

10. How can we help?
Suntech Online is the firm which specializes in Online Marketing Strategy and Reputation
Management. We adopt a hands-on approach and work with the leadership teams of our
clients and derive value in seeing assignments through end-to-end implementation.
 Protect your personal information
 We find and remove your company data from sites that sell it.
 Define your image with positive conversations
 We help you promote a truthful online image that you control.
 Defend your reputation by prompt paging on any negative comment
 We defend you against attacks, rumours and distortions online.
 Monitor your companies image & conversations pertaining to in on social media &
other channels.
 We provide on-going, deep Internet monitoring.
 A Print or TV media advertisement is an expensive & one time activity with
limited visibility, where as Online Reputation is evergreen, always
searchable and affordable.

11. Our Methodology
Pre analysis Online Reputation Brand Management
• Analyze Current Reputation of Planning • Execute agreed strategy
the Brand / Product • Break out Action Elements through continuous
• Current conversations and from Strategy engagement
Feedbacks • Marketing & Communication • Work with internal
• Detail out keywords budget functions – Sales, Legal,
phrases used for your Bran Corporate communications
• Suntech, online social as required
Products media, advertising, voice
• Timelines & Resource of customer, customer • Drive 3rd party agencies
requirement estimation engagement like research, creative, and
social media
• Finalizing Business Goals
• Operate as ‘Online
• Removal of Negative Reputation Management
comments on Search team’
Engines

12. What's your Online - Reputation Score
Based of the key mentions collated Suntech team
works on calculating:
 Reputation Score
 Conversation Value
 Data Segmentation
 Current online sentiment
 Total monetary value of your brand online.
In most cases, a number of pre-defined reports are
required by our clients, Suntech online Team will
produce full reports based on any combination of the
variables available. As these can be used by senior
executives or the team for a quick review of the
brand's situation - or any other specific area of
interest. There is no limit to the number of saved
reports which YOU can have.

13. Data Segmentation & Classification
 Tracking the success of marketing, communication or brand campaigns both in terms of volume of
conversation and the overall effect on reputation.
 Track the success of your brand's reputation over a period of time.
 We help you to understand the relationship between volume of conversation and your brand's
reputation.
 Our Reports allow you to compare the success of various campaigns & increasing awareness along
with improving the brand's perception.

14. Tracking Your Brand’s Online Conversations
Details Such as
 All interaction is recorded for future use to ensure a thorough history of a specific author is available and
understood.
 Authors information This includes the actual information and written context of the mention (including title)

15. Our Engagement Model
• Advisory : Consultation based , normally for specific issues/situations
– For example, a customer has put negatives comments on one of the forums -
how should we react?
– A set of 2 to 3 discussion sessions followed by submission of recommendations
– Third party agencies are not involved in such engagements.
• Project : Focused on creating a Online Reputation Strategy & Plan
– In-depth engagement with a specific time frame
– Engage with multiple functions like Customer services and Corporate
communications
– Work with 3rd party agencies like mouthshut.com, social media websites, market
research as required
• Online Reputation Management Service: Create & Execute
Strategy
– Continuous engagement with internal functions and 3rd party agencies

16. Our Delivering Value
• Cornerstones of delivering value
– Hands on, ‘roll up sleeves’ approach
– Utilize our multi-functional, multi-industry experience
– Pragmatic, ‘real world’ thinking
– Take accountability for recommendations and actions
• Alliance partners for specific needs as required
– Internet Marketing
– Data Analytics
• Sales information, conversations management
• Loyalty programs

17. In Summary
In order to get better Online Reputation, Suntech Online Services
ensures that your feedback is:
• Is clean & rational accessible to customers
• Deliver results of positive feedback that are relevant to your brand/product
keywords.
• Topically relevant & Highly credible.

18. Thank You
Send Inquiry: info@suntechdataservices.com
Our Address: 704, B-08, GD- ITL Tower, Netaji Subhash
Place, Pitampura, N.Delhi-34.
Phs:+91-11-47532862, +91-11-47532853