Experience Distribution H Skinner

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The Chicago Convergence

Experience Distribution and how to jumpstart influential marketing

Experience Distribution Jumpstart Influential Marketing Heidi Skinner Emerging Media Director January 22, 2009

Content Distribution content defined: “ ...In media production and publishing, content is information and experiences that may provide value for an end-user/audience. Content may be delivered via any medium …” - wikipedia

What’s Driving the Marketplace? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behavior isn’t changing. It has changed.

The stats don’t matter anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do we do it?

Harnessing the power…

Experience Distribution ,[object Object],[object Object]

Re-introduce your creative assets Aggregated Syndicated & Social

$850,000,000

1 million pieces of content are posted every 24 hours

Keys to success: Authenticity, Accuracy

Keys to success: Buzzworthy, Reach

Think of yourself as a portal

When architected well, distribution appears seamless

Every day, the bar is raised

well, sort of…

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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.

Uneak White's Personal Brand Exploration Presentation

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1. Experience Distribution Jumpstart Influential Marketing Heidi Skinner Emerging Media Director January 22, 2009

2. Content Distribution content defined: “ ...In media production and publishing, content is information and experiences that may provide value for an end-user/audience. Content may be delivered via any medium …” - wikipedia

3.

4. Consumer behavior isn’t changing. It has changed.

5.

6. How do we do it?

7. Harnessing the power…

8.

9. Re-introduce your creative assets Aggregated Syndicated & Social

10. $850,000,000

11. 1 million pieces of content are posted every 24 hours

12. Keys to success: Authenticity, Accuracy

13. Keys to success: Buzzworthy, Reach

14. Think of yourself as a portal

15. When architected well, distribution appears seamless

16. Every day, the bar is raised

17. well, sort of…

18.