2. Corporate mass-media -
periodic printing
editions, radio - TV, video
programs, Internet
sites, the Internet portals
or other form of periodic
distribution of social
information, the employee
to interests of a certain
company and let out on
its initiative.
(Wikipedia)
3. Structure of corporate media:
ďźCorporate media for employees
ďźCorporate media for external
audience
ďźCorporate media for external
and internal audience
5. Tasks:
⢠For loyalty of employees
⢠For formation of corporate culture
⢠For receiving feedback (the owner â
management â employees)
⢠For informing of employees
6. Types of corporate media:
Printing mass media Television
(newspaper, magazine)