China is the leading destination for app downloads in Asia Pacific, accounting for nearly half of all downloads. The top app categories by growth in Asia in the third quarter of 2015 were mobile commerce and travel, both growing over 100% compared to the second quarter. Indonesia had the highest premium for iOS app installs over Android installs this season. As competition increases across app categories, the difference between installation costs on iOS versus Android is declining.

1. China is the leading app download destination in Asia Pacific
Top 10 app destinations in Asia
CPI premium - iOS over Android
% share of installs by country
vietnam
1%
34%
indonesia
india
philippines
china
10%
taiwan
1%
20%
9% japan
1%
49%
bangladesh
0.3%
south korea
2%
THE STATE OF
APP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
APAC / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
vietnam china
shopping & lifestyle others m-Commerce ranking in the country
indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia
2x
1.2x
1.1x .7x
.6X
game
159%
100%
47%
shopping & lifestyle 26%
food & drink
14%travel
4%
1
33%
2
12%
4
47%
1
-34%
14%
Indonesia commands the highest premium
for iOS installs this season
Countries in Asia drive the m-Commerce
app installs this season
m-Commerce and Travel category grew
by over 100% to Rank #2 and #3 in Q3
As the competition across categories
intensifies, the disparity between CPIs decline
Share & rank of m-Commerce app installs across top 10 app
destinations
52%business 4%
iOSPremium
malaysia
6%
140
120
100
80
60
40
20
0
Q1-2015 Q2-2015 Q3-2015
260
220
180
140
100
60
20
0
Q1-2015 Q2-2015 Q3-2015
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