Deodorants Dominated by Sprays but Regional Preferences Vary. The Fastest Growing Deodorant market.

1. DATAGRAPHIC BEAUTY AND PERSONAL CARE
Deodorants Dominated by Sprays but Regional Preferences Vary
North America—Deodorant Sprays
–ml
-2% 0% 8%
–ml
–ml
Latin America—Deodorant Sprays
–ml
-1% 0% 6%
–ml
–ml
Eastern Europe—Deodorant Sprays
0% 6%
Western Europe—Deodorant Sprays
0% 8%
© Euromonitor International
sprays
roll-ons
pumps
sticks
creams
wipes
Latin America
2007 2012
Western Europe
07 12
North America
07 12
Asia Pacific
07 12
Regional Preferences
Deodorants by Type
% value of total deodorants
Top Brands Globally
US$500 million
US$ million, 2007–2012
2007
Rexona
2012
1,750
875
2,625
0
3,500
Axe/Lynx/Ego
Nivea
Dove
Avon
Mennen
Secret
Fastest Growing Markets
Total Deodorants
% value CAGR, 2012–2017
India
DEODORANTS
Deodorant Sprays
INDIA
Deodorant Roll-Ons
0% 7.5% 15%
0% 7.5% 15%
Vietnam
Iran
Indonesia
Morocco
Saudi Arabia
United Arab Emirates
Peru
Brazil
Pakistan
China
Tunisia
Thailand
Azerbaijan
Dominican Republic
Metal Aerosol Cans by Size
% volume CAGR, 2013-2018
Global—Deodorant Sprays
–ml
–ml
–ml
–ml
-1% 0% 6%
Asia Pacific—Deodorant Sprays
–ml
0% 10%
–ml
–ml
–ml
–ml
–ml
–ml
–ml
–ml
11 UK—DEODORANT SPRAYS
% volume CAGR 2013–2018 for
51–100ml metal aerosal cans