the data shows how users across middle east and africa interact with mobile apps and most downloaded apps

1. South Africa surpassed UAE to land the #3 rank in the MENA markets
Top 10 app destinations in MENA
CPI premium - iOS over Android
% share of installs by country
kenya
6%
59%
kuwait
nigeria
8%
bahrain
5%
6%
3%
saudi arabia
47%
5%
iraq
2%
south africa
7%
THE STATE OF
APP DOWNLOADS & MONETIZATION
insights
Share and growth of app categories
CPI trends across app categories by OS
ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.
Share of app installs Growth: % change over Q2 2015
MENA / NOVEMBER 2015
x= cost of an android app install
Insights are based on InMobi's network data for Q3 2015
egypt UAE
shopping & lifestyle others m-Commerce ranking in the country
kuwait saudi arabia egypt technologysocial & communicationshopping & lifestylegames travelbahrain saudi arabiasouth africa
3.3x
1.3x
.8x .7x
game
-21%
51%
58%
shopping & lifestyle 27%
social & communication
7%travel
4%
1
67%
1
43%
2
11%
3
-24%
-32%
South Africa commands the highest premi-
um for iOS installs this season
Countries in MENA lead the m-Commerce
app installs this season
Travel category grew by over 50% to Rank #3
in Q3
CPIs are yet to mature in MENA, as users are
still discovering apps across categories
Share & rank of m-Commerce app installs across top 10 app
destinations
50%technology 2%
iOSPremium
egypt
4%
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turkey
UAE
bahrain
4%
3
UAE
.7x
200
160
120
80
40
20
10
0
Q1-2015 Q2-2015 Q3-2015
400
300
200
100
80
40
20
0
Q1-2015 Q2-2015 Q3-2015