Digital Business Strategy - How Food Brands Compete Through Technology
Resume sumit kumar 2
1. SUMIT KUMAR
sumit.kumar516@gmail.com Contact no. 9871176016, 9643139580
CAREER OBJECTIVE
I am enthusiast who is looking for an opportunity to work as a Visual Merchandiser where I can utilise
my creative skills, knowledge and experience.
PROFESSIONAL WORK EXPERIENCE
Highlights
A fresher in the field of “Visual Merchandising” and has worked as an intern in India with Brands like
Being Human, COVER STORY and ANCESTRY. Also, had 2 years of experience in Retail line.
COVER STORY & ANCESTRY (FUTURE GROUP) – Okhla, New Delhi (Head
Office)
Fast Fashion Brand translating catwalk trends-Future Retail Ltd
Internship as Visual Merchandiser (VM) from May 2018 to present
Work details:
• To give visual direction and floor set up for new stores as per the international levels.
• Coordinating with the vendors for VM supplies and placing orders for the same.
• Coordinating with the buying team to work out the looks going on the mannequin for the
upcoming range.
• Window planning and layout, mannequin dressing and styling.
• Maintain all COVER STORY EBOs and SISs across country with seasonal VM guidelines.
• Store visits, setting up new style.
BEING HUMAN- Gurugram
A life style brand which supports the twin causes of Education and healthcare
Internship as a Visual Merchandiser in “Being Human” from Feb 2018 to May 2018
Work details:
• Execution of window displays and in-store visual merchandising as per instruction.
• Looking after fixtures, furniture, signage, completing daily VM checklist.
• Looking after in - store collaterals and creating new stories from given merchandise
• Window dressing with props, mannequin dressing.
• Creating merchandise with the help of props in-side the store.
• Change the window & in-store VM every two week according to guideline.
• Store visits.
PUMA Sports India Pvt. Ltd.- Karol Bagh, New-Delhi
Amongst Top sports brand internationally and in India
Retail line experience: 1 year 9 months
Designation: Brand Advocate and Store Supervisor
Work details:
• Provide information to customers about various sports products of PUMA
2. • Reading product merits and demerits and how they are different than similar products of other
brands
• Additionally, worked as a VM
• Prepared presentation, window display and in-store display as a VM according to the company
guidelines
• Acted as team leader and guided the team well in performing their respective tasks.
Education
• Diploma in Visual Merchandising (VM) from National Institute of Fashion Technology (NIFT),
Hauz Khas, New Delhi.
• B. Com (open) from Delhi University.
• 10+2 from Jose Marti Sarvodaya Vidyalaya, R.K Puram, sector-12, New Delhi.
Institutional Experience
General:
• Basic types of display setting
• Elements of design
• Props and Mannequins
• Materials used
• Retail environment (types)
• Technical Drawing
• Rough floor plan
• Fixtures and Lighting
• Types of Window Display
• Window designing
• Trend forecasting
• Comparison of stores in different market places
• Rough Store layout designing
Specific
• W: Prepared a fixture for the W Brand.
• The Body shop: Had created a window display for “The Body Shop” brand using
“nature” as a theme.
• Thematic Display: Prepared a thematic window display with theme of “Halloween”
To have a clear look at the above specific works performed by me, click at the portfolio
link: https://www.behance.net/sumitkumara76a
Technical Knowledge:
• Corel Draw
• MS Office
Personal Details
Date of Birth 06/12/1996
Marital Single
Hobbies Photography, sketching, traveling and cooking food