1. The Possible way

2. Contents
• Who We Are
• What We Do
• Why We’re Different
• Case Studies
• Contact Details

3. Who We Are
Possible World Wide

4. About US
• WPP Group Digital Company.
• 8th Largest Digital Advertising Agency in the World.
• Present across 9 Countries at 18 different locations.
• 1000 People Strong.
• Possible Worldwide India :
– Present in Gurgaon, Delhi, Mumbai & Bangalore
– Largest Digital Advertising Agency in India
– Over 18% of total media spends are routed through Possible Worldwide India.
– Over 200 people based out of the India Operations Alone.

5. International
Business Division
Quasar Branding &
Media Solutions
Possible World Wide
- India
Quasar Primo
Domestic
Business Division

6. Digital Pioneers – Leaders in
Innovation
• First Point Roll
• First Mobile – Cast
• First Super DHTML
• First Online Digital Advertisement
• First Virtual Exhibition

7. Awards & Recognition
• Agency Of the Year 2005 & 2007 @ Microsoft India.
• Creative Gold 2009 from Lenovo Worldwide.
• IDMA Gold 2010 for Best Website Design – Apollo Munich.
• IDMA Gold 2010 for Best Internet Marketing Campaign – Chevy Beat Launch.
• ABBY Gold 2005 for Pepsi.
• Cannes Lions Award 2009 – Pringles, Can Hands
• Interactive Emmy Awards 2008 – Olympics.com Video Player, NBC
• IAMAI Award 2010 – General Motors, Drive Your Beat for Chevy Beat
• Microsoft Worldwide Partner Conference Awards 2009 – Partner of the Year
• IDEA Bronze 2010 – Samsung Mustang UX
• Gizmodo Android App of the Week 2009 – NBA Game Time

8. Our Clients – World Wide

9. Our Clients – India

10. Locations
Austin Bangalore Beijing Cincinnati New Delhi
Dubai Guangzhou Hong Kong San Francisco Singapore
Mumbai Nairobi New York Gurgaon Shanghai
Los Angeles London San Jose

11. Why We’re
Different
The Possible Advantage

12. + +
Creative Digital Media
+ +
+ +
+ +
Well Acclimatized to working in a Multi -
Agency Environment

13. Website
Mobile
Social Media
Search
Email
Marketing
Display
Advertising

14. Website
Mobile
Social Media
Search
Email
Marketing
Display
Advertising

15. Our clients have benefited immensely by way of our usability
inputs. Two prominent examples highlighted here
Usability

16. CMS Based Solutions
CMS Based
Solutions

17. Canon
Problem Statement:
Canon wanted to revamp their existing site to give a fresh look to their users with ease of
manageability.
Our Solution:
• Developed a robust CMS based Website with high emphasis on the UI. The site acts as a doorway to
various Canon digital properties.
Result:
• The site acts as a single platform for the visitors to browse through multiple Canon Properties. With
the ease of navigation, the average page views on the site has increased by more than 25% as
compared to their previous site.

18. Reliance Mutual Fund
The latest feather on our cap is the reliance Mutual Fund Website. When we bagged the project the biggest
challenge that lay in front of us in terms of creative, content and technology was in the management of the huge
number of elements in it.
Today, the site is an epitome of extreme creativity and bears a look that no other player in the industry could ever
think of for a financial services provider based on a proprietary Content management Solution ,Ecommerce &
Extranet application integration as well.

19. Usability
We executed a complete revamp of the General Motors, India Website.
Tracing their journey in India right from inception to the present times, Quasar has been a loyal partner in making
Chevrolet’s online presence stronger.
The current site is an agronomical mixture of great visual designs, usability for the users and unmatched technology.

20. 20
Web Technologies
Programming
Languages
Social API & Web 2.0 Apps
Scripting Languages
Java, .NET, Visual Basic,PHP, C#
 Apache, IIS, Weblogic,
Web Sphere, Tomcat,
Jboss, Jrun
 Perl, VB script, Javascript, FlashScript
 Open Social, Facebook Connect, Google API, Youtube and Twitter apps
UI Tools
CMS  Umbraco, Kentico, Microsoft Sharepoint, Joomla, Vignette , Drupal.
Databases  Oracle, MySQL, MS Access, MSSQL Server, Postgres
Browser  Internet Explorer, Netscape, FireFox, Opera
 Silverlight, Flash, Photoshop, Dreamweaver, web GUI and Ajax frameworks
Cloud Computing Amazon web services, Windows Azure
 Apache, IIS, Weblogic, Web Sphere, Tomcat, Jboss, Jrun
Application/
Web Servers
ASP, ASP.NET, HTML, JSP, XML, EJB, Ajax, PHP
Technology Expertise

21. Usability
We’re proud managers of three
world-class
technology ventures

22. Results:
•IDMA Gold Award -Quasar bagged the Gold Award for ‘Best Corporate Site’ for Apollo Munich Health Insurance from Indian Digital Media
Awards (IDMA) on March 11, 2010
•Quasar and Apollo Munich Health Insurance have been in partnership since 2008
•Quasar has offered Apollo Munich Health Insurance many innovative E-Commerce solutions
•Monthly around 50,000 people visit the site
•The Solutions provided has benefit and has seen a tremendous growth in online sales of health insurance

23. Solution:
Quasar has been successful in obtaining the lease of The Microsoft Store brand and has taken the
engagement to a new level with the launch of Microsoft Store In January 2010.We are looking at a
transaction growth of 5x.
Success: Revenue contribution of INR 20 Lakhs per month. Traffic has increased by 3x.Coverage has
increased in terms of New Categories being Added like Windows Mobiles, Hardware and computers.
Scope: www.microsoftstore.co.in is an
online initiative with Microsoft India,
launched in Feb 2008. It catered to
providing incremental sales to Microsoft
and counter piracy.
Stats: Revenue contribution INR 50 Lakhs,
1% of MS India Sales
Problem: Due to the lack of Microsoft
Brand identity
both sales and piracy objective was less
impactful.

24. Results –
Largest travel portal in India
•1 lakh visitors on the site on daily basis
•Daily domestic flight bookings of approx 10,000 per day
•Daily international flight bookings of approx 500 per day
•Daily 200 room nights booked on hotels
•Integrated with multiple GDS/CRS/Payment gateways

25. A
d
a
p
t
e
r
Flights Engine
Social aggregation
Hotels Engine
Holidays
Hotels
Airlines
User
Database
MIS
Tracking
Web server
Front End
Feed for white label Sites
Mobile
Browser
XML
Web services
With Intelligent
Caching
Core Engines
Third Party Suppliers
Site Admin
Editorial &
Social Content
OTA/GDS
Supplier
Websites
Contextual
Ad Serving
T
r
a
c
k
e
r
MAKEMYTRIP.COM
ARCHITECTURE

26. Website
Mobile
Social Media
Search
Email
Marketing
Display
Advertising

27. MAKE MY TRIP
WAP SITES

28. Dashboard

29. Registration

30. Flight search

31. Flight search results

32. Passenger details

33. Booking confirmation

34. Website
Mobile
Social Media
SEO
Email
Marketing
Display
Advertising

35. Fashion and You
Some Facts
Over 138,000 fans on Facebook
The most active social asset for brands in this category
Some Facts
Active Microblogging profile on Twitter with over 600
followers
Blog gets 250 unique visitors each week

36. Tech Hero Ya Zero!
Client: Microsoft India
Tech Hero ya Zero, was a viral
application that was coded as part of
the Microsoft Heroes Happen Here
Campaign.
This application aimed at bringing the
unsung heroes (developers, system
administrators and coders) to the
forefront.
The application coincided with the
launch of 3 key Microsoft products in
India.
The application allowed users to
choose people from their friend list,
give them a score/rating on the basis
of their tech skills and share/compare
scores. The availability of Facebook
sharing features were also extensively
used to give the app a viral effect.
Some Facts
3023 users within 1 month of the application going live
First Facebook application for Microsoft in India

37. Branding of the Chevrolet Spark
Client: General Motors
The application allows you to rate the
driving and road skills of your friends
across 6 different skills, and then
allows the user to compare it with a
friend.
The entire communication takes the
lines of a person’s driving skills.

38. Need: Skoda Auto India was facing tremendous backlash due to
service centres’ poor after sales services
Solution: Social networking was suggested as the ideal medium
choice to provide the customer a direct means to connect with
the company and showcase the innovation and quality
standards that Skoda stands for
Implementation: Quasar created the social presence on behalf
of Skoda on all major networks. Listening to all the queries,
complaints, and general comments, each interaction was
responded to at the earliest, every customer was given a
solution and the required information was shared.
Result: Skoda is being recognized as one of the more
interactive and responsive brands on social networks with a
great emphasis on solving customer issues
Since 21st Dec 2009:
Facebook Fans: 16,550 (no ads)
Facebook Friends: 2,193
Twitter Followers: 696
Customer Issues Resolved: Over 700
Number of Interactions: Over 7000
Number of Photo Views: Over 15,000
Number of Page Views: 35k Approx
Customer Engagement (Social)
Skoda Auto

39. Website
Mobile
Social Media
SEO
Email
Marketing
Display
Advertising

40. REUTERS
MICROSOFT STORE

41. Clients

42. Website
Mobile
Social Media
Search
Email
Marketing
Display
Advertising

43. The Process

44. Email Considered
best way to
Communicate with
Prospects and
Clients

45. • Dedicated Server
• Anti Spam Flags
• Training & Best
practices to make the
mail spam free
• Track Open, Click
Rates
• Track Bounce Rate
• Track your list growth
• Track & Store Forward friend
• User subscription
• Import list from excel to the
system
• Compose Mail in
HTML
• Ready to use & send
templates
Create
an Email
Grow
your list
Reliable
Delivery
Track &
Report
The process

46. Clients

47. Website
Mobile
Social Media
Search
Email
Marketing
Display
Advertising

48. Top Internet advertisers AOR
25% Lowest
CPC / CPM
Scale | Efficiency | Experience
Of entire Online
Scale Efficiency Experience
We bring to the table…
(Online Media being
bought in India)

50. Shows real-time optimization | builds campaign knowledge
..and offer our clients ad-serving control that …
A campaign without AD serving
Creative file on
publisher server
Post campaign
report, for next
campaign
reference
Campaign period end of Day
A campaign with AD serving
Creative file on
publisher
server
Optimizing when the campaign is live
Achieve better
overall
campaign result
Campaign period
Real time tracking & adjustments
• Equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas

51. Best-in-class Tools
…plus extensive analytics…
HBX Analytics
Google Analytics

52. As some of our clients say..
“Visa's relationship with Quasar goes back 12 months ever since
it forayed into Internet advertising in India. One has noticed
that Quasar is always trying to be a step ahead of its client's
requirements - for Visa this period saw two critical product
launches in the e-commerce space and the team at Quasar
brought a lot of passion and domain knowledge in helping
establish these two products. Their willingness to go deep into
understanding client needs is a big positive and this should hold
them in good stead”
…. Gagan Maini, Country Marketing Manager
“At Motorola, the Internet plays as significant a role for us to
achieve our marketing goals as any other media such as
television or print. In India, we have partnered with Quasar, who
have helped us execute some very successful Internet
campaigns. This has been primarily possible because the Quasar
team comprises of Internet specialists, who understand the
medium better than any other Indian agency. We are now taking
this partnership further by exploring new media opportunities in
other emerging markets in the region.”
… Trivikram Thakore, Vice President (Marketing) Our experience of working with Quasar Media
has been great. The internet, as a vehicle to
reach our audiences, presents us great
opportunities. I am sure that at Microsoft we
will leverage these opportunities successfully
with Quasar Media as our online media
partners.
Onwards,
Anurag Gour | Online Marketing Manager

53. CASE STUDIES
Our Clients…

54. Digital marketing partners to the Web18 group.
Strategy, Product development, Search
marketing, media buying, planning and creative
development for a successful launch of in.com
and making it gain user and page view share

55. Learning
• Re-targeting gives excellent results
• Creative with popular content gives excellent performance
• Dynamic content based banners grabs attention
5 Top search keywords
• Games
• Bollywood songs
• Free video
• Hindi songs
• Game

56. Digital marketing partners since 6 years. Alliances,
media buying, planning, optimization and creative
development. The two teams have worked towards
retaining MakeMyTrip’s leadership position,
successful launch of India services and continued
media Innovation.

57. Optimization results
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
Oct'05
Nov'05
Dec'05
Jan'06
Feb'06
March'06
April'06
May'06
June'06
Aug'06
Sept'06
Oct'06
Nov'06
Dec'06
Jan'07
Feb'07
March'07
April'07
CPM/CPC
Months
A Leading Travel Client
Avg CPM
Avg CPC
Blazar planned and purchased media in such a way that despite CPM rates
increasing by over by 95%, the CPC in media buying increased only by
8.5% in almost two years

58. Partners since over 6 years.. Innovations on
DTH, Mobile and Viral’s. From a third position to
a close second and retaining the leadership.
Quasar has been working with the team to build
a offline Sales strength from strategic and
targeted online acquisitions

59. Low sell through, low visibility and low order
value. That was the problem when Indiatimes
shopping came to Quasar. Over the years Quasar
build a strong Online marketing model for
Indiatimes for targeted acquisition and
repository of knowledge

60. Managed and developed by Quasar and taken
the responsibility of increasing the footfalls
on the site and increasing the sales revenue of
the product. Controlling the CRM activity and
pushing the customers to convert as a repeat
visitors.
Microsoft store

61. Smile investment - managed and developed
by Quasar, focus towards building the brand
and revenue through paid advertising
channels . Hugh focus on CRM and organic
activities to get free traffic and more
conversions. Pushing for great discounted
deals which brings new customers and
increase in ratio of repeat visitors.

62. Increasing footfalls on yahoo with the new
look and feel. As Q took over the campaign,
media was bought across categories to ensure
360 degree coverage of the brand. With
through optimization the campaign max-ed
with a CTR of .24%, exceeding the expectation
of the brand!

63. Branding Initiatives

64. Client: Lenovo India
Quasar was tasked to come up with
an idea to highlight the lightweight
characteristics of Lenovo ThinkPads.
A video viral was conceptualized
which communicated the stated
objective in lighter vein through a
funny but “viralable” element.
The video was seeded and promoted
across major publishing platforms
such as YouTube, Metacafe, Daily
Motion etc.
The concept proved to be the winner
with people commenting extensively
across social platforms and sharing
with friends – which also helped us
generate over 1 million views
worldwide.
Some Facts
1 million worldwide views
Over 2000 comments across various publishing and social platforms
Creative Gold from Lenovo Worldwide
Amazing Bees: The Flying Laptop!

65. Client: Titan Fastrack
Category: Creative/Branding
Fastrack set a daunting challenge
for the Quasar team to create a
“high impact” digital asset and,
quickly for the upcoming “Army”
set of watches.
The microsite
fastrack.co.in/army was
delivered within 9 days with the
following features:
• Gaming feature with scores
captured
• CMS driven product catalogue
featuring more than 45 products
• MTV Fastrack Contest landing
page
• CMS driven Store Locator with
over 260 stores across 30 cities
• Robust backend to capture and
sort leads
Some Facts
The microsite attracted over 2 million users
Over 50k leads received
Highest response rate in terms of leads for campaigns in its
category
Fastrack Army

66. Client: General Motors India
Category: Creative/Ideation
The campaign aimed at getting
users excited about the launch of
Chevrolet Beat.
A microsite was developed
encouraging users to express
themselves by contributing what
their hearts beat for.
The microsite was surrounded
with a 360-degree promotions
plan utilizing both bought and
earned media.
A full-fledged thriving community
of Beat fans is active on
Facebook. Social media channels
like Twitter were used very
effectively to create buzz around
the launch of Beat.
Some Facts
The microsite attracted over 0.5 million visitors in 7 days!
Over 35k people participated in the contest
Premium and prominent media properties were blocked and
provided “trend-setting” Click Through Rates
Drive Your Beat

67. Client: General Motors India
Category: Creative/Ideation/Social
A classic example of conquering the
“elusive” UGC space in India comes
with the success of Chevy’s Spark
Muzic campaign. The marketing
objective of the campaign was to
create awareness & interactivity
with the brand.
General Motors and Quasar
attempted to bring forth budding
singers who have their own panache
but pleasant singing style. The
defined target audience was young
music lovers in the age bracket of
23-30 years.
The campaign was executed with
striking creative innovations
Some Facts
The microsite attracted over 1.5 million users
10,500 people registered
Over 1300 anthems were submitted
Highest response rate ever achieved for campaigns in this category
Spark Muzic Anthem

68. Microsoft wanted to launch IE 8 in India
- A market inundated with many web
browsers promising new and innovative
features
Our approach needed to stand out from
the rest. It had to connect with the
youth. The microsite exploremyway.com
was designed to do just that!
A fun quiz that aimed to find out an
user’s ‘Explorer Quotient’ was
developed. The user came to know
about the new features of IE 8 by
playing the quiz
Viral-able elements such as cheeky
videos which highlighted on unique
feature of the new browser
Creative Ideation and Microsite
Microsoft India (Internet Explorer 8)
Some Facts
1.2 million video views (on the microsite)
150,000 IE 8 downloads in 1 month (on the microsite)
5000 referrals to the microsite

69. Microsite
Colgate Palmolive (ActiFlex)
The microsite brought alive the TVC
on web in a larger than life way
Presented the toothbrush as a super
star footballer
Conceptualized games which bring
to life the special features
Eventually a website with the
perfect mix of 3D modeling with 2D
flash

71.  Plan in India is part of Plan International, one of
the world's largest community development
organizations.
 Plan’s work is not possible without the support of
funding from individuals, corporations, institutions,
foundations and government agencies within India
and abroad.
 The website was design & developed with an
intent to educate people about the world where all
children realize their full potential in societies which
respect people’s rights and dignity.
 We have also implemented ‘edonation” where
people can donate online.
Plan India

72.  This is an initiative taken by Eurekaforbes wherein
we have developed a microsite.
 Here users can enter their pin code and get to
know what kind of service providers for water supply
BMC/ JMC
 This would then suggest what kind of water
purification technology they should go for.
Eureka Forbes – Water Wonderful World

73.  This is another initiative by Eureka forbes “Paani
Ka Doctor” wherein it educates people about the
water borne diseases and how to encounter them.
 This encourages people to go for some water
purification solution in order to avoid water borne
diseases.
 It also offer upfront call to action wherein the
visitor can contact team @ aqua guard to contact for
demo.
Aquaguard – Pani Ka doctor

74.  Nana Nani Foundation is a registered public
charity trust founded over a decade ago, whose
primary aim is to help improve the "quality of life" of
Senior Citizens in India irrespective of caste, creed,
religion and social or financial standing .
 We design & developed the website and this is
again backed by Eureka Forbes.
 The mission of this foundation is to help improve
the “quality of life” of Senior Citizens in India
irrespective of caste, creed, religion and social or
financial standing.
Nana Nani Foundation – Eureka Forbes

75.  Mumbai Police and Eureka Forbes have launched
Jagrut Mumbaikar - an initiative to spread awareness
within the citizens towards protection and
equipment to curb terrorism, counter crime and
domestic accidents.
 With the tag line BE SECURE FOR SURE this
program, establishes a one to one relationship with
the citizens to better manage the occurrence of
residential crime whilst also attempting to address
the security concerns currently being faced by the
city. As part of the Jagrut Mumbaikar initiative the
Mumbai Police and Eureka Forbes will conduct a
program in your society.
Here users can also contact the team to know tips
and ways to curb terrorism and other related
activities
Eureka Forbes – Jagrut Mumbaikar

76. Q & A