3. What is vimeo??
Alternative to YouTube
US based Video-sharing website
Launched in 2004
Video-centric social network site
Famous for it’s quality of content
4. Features
5GB/week storage space
Absolutely zero ads
Unlimited HD everything
Full player customization
Advanced statistics
5. New Features
Lightning Fast Playback
In-Player Purchasing
Redesigned Share Screen
Integrated Login
Fully Accessible
6. New Features
HTML5 by Default
Preference Sync
More Responsive Than Ever
Closed captions & subtitles support!
Sleek embedded player
7. Why marketers find it useful?
When watching a Vimeo video you are
accessing the individual's account
Once the clip ends, the screen, unlike
YouTube
videos,
does
promote other similar clips
not
then
8. Why marketers find it useful?
Uploaded videos are placed in user's
accounts
Therefore, only other videos created
by the user are displayed in the side
tool bar, not competing clips (that
could be ads) for other brands and
other user-generated promotions
9. How it got noticed?
HP - invent from Tom and Matt
The PEN from PEN Story
CDEFGABC from lernert Engelberts
Honda Insight – Let It Shine from Honda
10. Vimeo Pros
Much higher video/production quality
More aesthetically appealing video
player
Choose your own thumbnails
Profile pages are cleaner and more
professional
Can host your own domain
11. Vimeo Cons
Only about 65 million unique
visitors/month
Seen as more of a community for artistic
videos/filmmakers
Need a PRO subscription to upload
videos that promote products/services
Upload limits depending on subscription
12. Vimeo lets you search by..
# most relevant
# newest
# oldest
# most played
# most commented
# most liked
# alphabetical