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reduce… cost
of ownership
Arm of Reliance Tech Services
Team of 180 Innovator & Technocrats creating value for Reliance ADAG
End-to-End Product Lifecycle Management: Innovate, Design, Develop,
Integrate, Test, Deploy, Support, Train
Product & Services Division : Overview
Concept to Market
Product
Conceptualize
Create
Design
Implement
Design
Regression
& Testing
FCS &
Sustenance
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Metrics of Campaign Delivery Tool
Degree of Penetration
Control over the campaign
Customization of Campaign
Flexibility
Total Cost of Operation
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MoBRIDGE
IVR
WEB
SMS
DSS
SAS
XCL
Intelligence
CRM
ODS
IN
Action
Identify target segment
Design campaign( product,
pricing)
Select channel to
communicate
Reaction
Customers
recharge
Cross selling of
products
Enterprise
Mo-Bridge Customer
IVR: InBound and Out bound call
support, Multi Lingual Feature
SMS: Delivery Schedules, Alarm
management, Auto scrubbing of DND
list, Replacibility, Dynamic CLI, can
handle 55 million msg/day, Accuracy
99.999%, across CDMA and GSM, Auto
responding of messages,priority of
message,flow control mechanism,
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What we offer
Flexibility
- Works across different channel to be used for customers ( SMS, IVR, Web)
SMS
Configuring the Delivery Schedules
Different messages for different users
Set priority of messages
Replaceable messages
Auto Scrubbing of DND list
IVR
Multi Lingual IVR
Inbound and Outbound call support
SMS alert to customer when IVR is torn down
- Works across different interfaces ( DSS,Clarify, SMSC, WAP gateway,IN.)
- Run parallel campaigns
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Intelligence and Power
- Different views and rights of features of the product for users.
- Alarm manager to be proactive in identifying a trouble across network
- Debugger, statistics and archived reports to shoot down a trouble
- Auto correction when interfaces are down
- Stop, change, restart campaigns at instant
- Could track the message delivery
- Auto responding of messages, for example customer who replies to buying an
offer through SMS, might get a OBD call helping him/her do that
- In built network optimizer
- Can set expiry date of messages and number of retries for slots of messages
- A normal day for us :
Handling 55 million SMS/day *
Accuracy: 98 %
*: reports from call center
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Our Association
- Used across CDMA and GSM networks
- Vertically and horizontally scalable
- Successful across various business needs
Personal
ASCG
Enterprise and
BIG TV
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Rapid Development and Lower TCO
- Customisable solutions offered
- Preferred choice for Group companies
- Re-use of investments already made
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Product Support
Product Relationship
- Service Vision
- Any time, Any problem, we are ready to listen:
1-800-30004141 (option 7)
PSD.HelpDesk@RelianceADA.com
- Debugging guide
- Partner with Clients to define SLA and Escalation Matrix
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Getting back ?
Suman Kumar Mishra
Business Manager
PSD, Reliance Tech Services
suman.mishra@relianceada.com
sumank.mishra@gmail.com
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Mobile Marketing:
Telecom Product Marketing scenario today
- Telecom service getting commoditized
- Dwindling ARPU
- Uncontrollable High Churn rate
Need
- Driving Increased share wallet
- Tailoring of products
- Customer information
What we offer
- Adding intelligence to mobile marketing
- Product which is scalable both vertically and horizontally
- Allow Business need to govern our product Roadmap
- Incremental features
- 24X7 support and feedback channel
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Did you know ?
Renault
Kannada movies, IPL match updates, Campus recruitment of Coke at IIM being
promoted using Bluetooth and Wifi ( BluFi)