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6/16/2012   Generic Drug for all Indian   1
Generic Drugs : five to ten times
cheaper of Conventional Brand
            Drugs
                By
          Citizen of India
Present Market Strategy
• Drugs price increase day by day.
• For the same category drugs different brands
  of drug company price differ.
• Sometimes for a very cheap medicine price
  becomes very high due to Brand drug
  medicine.
• Brand Drug Company gives a good percentage
  to doctors for recommend their drugs.

6/16/2012           Generic Drug for all Indian   3
• Doctors prescribe the branded costly drugs to
  their patients though they can recommend their
  patients same medicine having low cost.
• Patients are unaware about prescribed
  drugs, so they are bound to buy those medicine
  prescribed by doctors.
• Patients are cheated by both doctors and those
  Brand Drug Companies.

6/16/2012          Generic Drug for all Indian   4
• We all are being cheated by this Corruption.
• This system is running year after year.

Is there anything which can change this system?
Which can help common people for buying these
  expensive medicine within their affordable?
Which can save the nation from this robbery?

6/16/2012          Generic Drug for all Indian   5
Solution
Generic Drugs is the only solution to tackle these
  problem.
Generic Drugs are low cost then any other brand
  drugs in India.
Same chemical composition as Branded drugs sold
  under their chemical name.
• eg. Paracetamol (Pain killer)—Generic drug
•     Crocin, Calpol (Pain killer)- Brand drug
A huge amount of Generic drugs are exported from
  India to other countries.

6/16/2012           Generic Drug for all Indian      6
Government role
• To promote cheap drugs in 2008, the gov. had
  set up a scheme called “Jan Ausadhi” whose
  purpose was to set up Generic Drugs across
  the Country.
• The initial plan was to set up 3000 store across
  the country but 3 years later only 300 exists.
• But this scheme fails due to lack of awareness
  and incentives involved from pharma
  companies to doctors.

6/16/2012           Generic Drug for all Indian      7
Price difference between Generic Drugs and Popular brand Drugs




  6/16/2012               Generic Drug for all Indian            8
Hopeful initiative of Rajasthan government

• Rajasthan government is planning to set up
  450 generic medicines stores across the state.
• By the interaction of gov. generic medicines
  despite being cheap by 70% than their branded
  cousins.
• As per the proposed plan, doctors at
  government-run hospitals will have to keep
  carbon copy of prescribe medications for
  official record

6/16/2012            Generic Drug for all Indian   9
• “This way we can keep a check on doctors. We
  will also bring down the prices of generic
  medicines as well”, health minister of
  Rajasthan Aimaduddin Ahmad said.
• This initiation was applauded by two U.N
  bodies- United Nations Children Fund
  (UNICEF) and the United Nations Population
  Fund (UNFPA).

6/16/2012         Generic Drug for all Indian   10
• This types of health care scheme should
  implement every state government.
• This should be a mission to protect common
  people from those robbery.




6/16/2012         Generic Drug for all Indian   11
6/16/2012   Generic Drug for all Indian   12
References
The hole list of price list difference between generic drugs with
    Popular brand drugs are given in reference in [1].


1. http://health.india.com/diseases-
   conditions/generic-drugs-facts-you-need-to-
   know.
2. http://www.im4change.org/law-
   justice/disaster-relief-192/print
3. http://www.satyamevjayate.in

6/16/2012                 Generic Drug for all Indian               13

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Generic Drugs

  • 1. 6/16/2012 Generic Drug for all Indian 1
  • 2. Generic Drugs : five to ten times cheaper of Conventional Brand Drugs By Citizen of India
  • 3. Present Market Strategy • Drugs price increase day by day. • For the same category drugs different brands of drug company price differ. • Sometimes for a very cheap medicine price becomes very high due to Brand drug medicine. • Brand Drug Company gives a good percentage to doctors for recommend their drugs. 6/16/2012 Generic Drug for all Indian 3
  • 4. • Doctors prescribe the branded costly drugs to their patients though they can recommend their patients same medicine having low cost. • Patients are unaware about prescribed drugs, so they are bound to buy those medicine prescribed by doctors. • Patients are cheated by both doctors and those Brand Drug Companies. 6/16/2012 Generic Drug for all Indian 4
  • 5. • We all are being cheated by this Corruption. • This system is running year after year. Is there anything which can change this system? Which can help common people for buying these expensive medicine within their affordable? Which can save the nation from this robbery? 6/16/2012 Generic Drug for all Indian 5
  • 6. Solution Generic Drugs is the only solution to tackle these problem. Generic Drugs are low cost then any other brand drugs in India. Same chemical composition as Branded drugs sold under their chemical name. • eg. Paracetamol (Pain killer)—Generic drug • Crocin, Calpol (Pain killer)- Brand drug A huge amount of Generic drugs are exported from India to other countries. 6/16/2012 Generic Drug for all Indian 6
  • 7. Government role • To promote cheap drugs in 2008, the gov. had set up a scheme called “Jan Ausadhi” whose purpose was to set up Generic Drugs across the Country. • The initial plan was to set up 3000 store across the country but 3 years later only 300 exists. • But this scheme fails due to lack of awareness and incentives involved from pharma companies to doctors. 6/16/2012 Generic Drug for all Indian 7
  • 8. Price difference between Generic Drugs and Popular brand Drugs 6/16/2012 Generic Drug for all Indian 8
  • 9. Hopeful initiative of Rajasthan government • Rajasthan government is planning to set up 450 generic medicines stores across the state. • By the interaction of gov. generic medicines despite being cheap by 70% than their branded cousins. • As per the proposed plan, doctors at government-run hospitals will have to keep carbon copy of prescribe medications for official record 6/16/2012 Generic Drug for all Indian 9
  • 10. • “This way we can keep a check on doctors. We will also bring down the prices of generic medicines as well”, health minister of Rajasthan Aimaduddin Ahmad said. • This initiation was applauded by two U.N bodies- United Nations Children Fund (UNICEF) and the United Nations Population Fund (UNFPA). 6/16/2012 Generic Drug for all Indian 10
  • 11. • This types of health care scheme should implement every state government. • This should be a mission to protect common people from those robbery. 6/16/2012 Generic Drug for all Indian 11
  • 12. 6/16/2012 Generic Drug for all Indian 12
  • 13. References The hole list of price list difference between generic drugs with Popular brand drugs are given in reference in [1]. 1. http://health.india.com/diseases- conditions/generic-drugs-facts-you-need-to- know. 2. http://www.im4change.org/law- justice/disaster-relief-192/print 3. http://www.satyamevjayate.in 6/16/2012 Generic Drug for all Indian 13