Product School - Spotify presentation
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My final presentation for Product School
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Product School - Spotify presentation
- 2. the market
- 3. According to survey data (54 respondents)… the market 52 % use music subscription services 77 % actively search for and discover new music 80 % use streaming services to discover music
- 4. • 60 + markets • 100 + million active users • 30 + million paying subscribers As of today… marketshare
- 5. marketshare
- 6. but…
- 7. a recent article from Silcon Angle states : “Spotify revealed in March that it had 30 million paying subscribers, but if today it says its 100 million users with 30 percent on the subscription tier it means that there has been no subscriber growth in the last three months.”…. the competition
- 8. Pandora, TIDAL, Apple Music, and other music services are working hard developing unique partnerships and features to incentivize Spotify members to switch to their services the competition
- 9. TIDAL - • Promises CD quality streaming • Backed by A-list line-up of artists from all genres meaning exclusive releases (see Kanye West’s TLOP) Pandora - • Automated playlist based on user feedback and large sets of metadata to filter through an enormous music library Apple Music - • Siri integration • Beats 1 24 hour radio station • Connect, connection platform between artists and users the competition
- 10. so…what can Spotify do to hold the lead and reignite growth?
- 11. my personal user story
- 12. my user story
- 13. my user story
- 14. a user story
- 15. what could this mean for Spotify?
- 16. Listening Parties the social music experience for everyone
- 17. Listening Parties Premium users can host a Listening Party for their next social event Any user can join and participate in Listening Parties. Build the playlist, vote on the best, and curate the music together
- 18. ze the music experience for social events an
- 19. does the market want this?
- 20. According to survey data… market data 53 % have been in charge of music at social events 60 % built playlists and modified as needed
- 21. 53 % said definite yes to more control of music at social events 42 % said yes to more control of music, only when certain songs bug them at social events validation 42% 53% 5% According to survey data…
- 22. Yes, the data suggests… validation 53 % 42 % 95 % want some form of control over music at social events! 95 %
- 23. Who is the market?
- 24. personas
- 25. personas
- 26. personas
- 27. how does Listening Parties work?
- 40. Listening Parties can become a whole new channel and mechanism for growth
- 41. Increase in - • new downloads and first time users • time in app • songs played / day • playlists created / user • artist follows and song saves the fuel …increase conversions to paid subscriptions and overall…more eyes on ads! ULTIMATELY, leading to more revenue $$$
- 42. Listening Parties the social music experience for everyone
Hinweis der Redaktion
- Lets look at the music streaming market to get some context…
- Spotify is currently ahead of the pack competitive market between other music jukebox apps, there is more than just music streaming services. Differentiate between them. Showcase that spotify should be doing this because it
- Apple Music, Pandora, Tidal and other apps are innovating fast trying to catch up and steal the spotlight
- Some of their unique offerings and value propositions…
- This is the question I’ve been trying to solve and I believe I have a solution…but first let me make it a bit more personal.
- I was waiting for a few friends and our table to be prepared, while sitting at the Burma Love’s side bar. There was a lot of chatter but the music was still pronounced and easily heard. A few mainstream songs with lack of musicality came on one after another. I’m quite sensitive to poor music selection in bars so I thought I wish I could just play something that I know would fit much better with the ambiance.
- A few electro-banging-nose bleed inducing songs later… I noticed one of the bartenders go to the back and start fiddling with the Spotify playlist. He actually played a smooth song that I had not heard before.
- So, I tried to shazam it and failed miserably… and I’m not one to quit on the first shazam either, so I attempted multiple times, but the ambient noise was too much for my microphone. This led me to think, well I’m a spotify user…I wish I could just simply discover the music other spotify users are playing around me…Not only that I thought why shouldn’t I be able to have some control over the music here…especially if the bartenders and wait staff all have to go one by one and curate the music. This was my a-ha moment…
- that experience made me start thinking of a Listening Party…where artists showcasing their new music to acquaintances and receive various feedback.
- So I came up with a cool new feature that would integrate nicely into Spotify’s current feature set. Integrate stories into mockups add roadmap to the end
- on site listening party differentiation pocket of music preview the bar through listening parties
- How you might ask?
- having users host Listening parties will make them power users on a different level. New users will be attracted to the idea of controlling the music, which in turn will lead them to downloading the app. A % of those downloads will convert to paying users.