The document presents a brand campaign concept for ALCIS called "One for All" to convey that the brand provides powerful, perfect performance for all fields and professions. It does this through various technologies in its clothing that meet the performance needs of different athletes and performers. These include soccer players, dancers, yoga instructors, and more. The presentation highlights how each technology suits a different type of performer through examples. Videos and on-ground marketing ideas are also proposed to engage audiences and drive store footfall.

1. ALCIS
Brand Campaign

2. Brand Campaign – Route 2
One for All

3. Concept Note
“One for All” connotes to the brand positioning – “Power, Performance and Perfection.”
We say, “Performance Wear”.
Performance? Which performance? What performance? In which field? When? By whom?
And there’s just one single answer to all these questions!
ALL.
1 brand. For a powerful and perfect performance in ALL fields of expertise/profession.
Be it an Athlete or Yoga Trainer, a Soccer Player or a Dancer – ALL of them are performers!
Performance matters to ALL!
It is not just a “WANT” for these performers to feel the power and the perfection from within but, “NEED”.
And ALCIS is here to MEET that NEED.
With Technologies like:
 Anti-Statix
 Drytech+
 Soil Release
 Light X
 AirventX
 Soft Touch
 Stretch X

4. Presentation of Concept
The different types of technologies can be highlighted through the various performers.
For example:-
- The technology Soil Release would go so well with the professional cricket or soccer player, or any outdoor game for
that matter!
- Tennis is a game of power! The lighter one’s outfit the better. That’s where Light X comes in.
- A Yoga Instructor would need a lot of stretching for a perfect flex. Meet that need with Stretch X.
- A Dancer’s performance is judged by the amount of sweating. ALCIS makes that possible by not letting the feel of
sweat come in the way, with the Drytech+ and AirventeX.
1 Brand – serves ALL.
Across professions.
Across genders.
Across platforms.
A powerful and perfect performance, is what ALCIS promises.

5. Yoga Trainer
5
One morning.
One mat.
One pose.
One mind.
One for ALL!

6. Runner
One track.
One start.
One whistle.
One finish.
One for ALL!
11/15/2018
ADD A FOOTER

7. Aerial Dance Professional
7
One stage.
One cue.
One audience.
One chance.
One for ALL!

8. Professional Gymnast
11/15/2018
ADD A FOOTER
One bar.
One mount.
One dive.
One flip.
One for ALL!

9. Professional Basket Ball Player
9
One aim.
One stance.
One jump.
One dunk.
One for ALL!

10. Digital Video Idea
The Hip Hop dancers include a lot of tricks with
their T-shirts & Caps in their performances.
In the video we show one Hip Hop dancer in separate
frames but the video will be edited such that it will
look like a continuation.
In the first frame, one Hip Hop dancer is performing
wearing an Alcis T-shirt and he does a trick with the
T-shirt. He takes it off in a dance move and throws it
out of the frame.
The frame slides out such that another Hip Hop
dancer catches the T-shirt (a different one from Alcis)
and wears it on in a swift dance move.
The frames keep changing like this.
4-5 different dancers with 4-5 different T-shirts…
SUPER – One for ALL!

11. On-Ground Idea to lead Footfall at the Stores
Venue: Mall/GYM
Campaign: Challenge for ALL
Idea: Have a kiosk at one of the Malls closest to the
stores.
Throw an open challenge to everyone at the Mall to
“perform” a Push Ups challenge.
- 5/10 participants at one go
- 2/3 minutes
- The one with the maximum push-ups win ALCIS gift
voucher with a map that leads them straight to the
nearest store.
Digital Leg of this Campaign:
Have the “performances” LIVE on Facebook &
Instagram.

12. GIF References

13. Thank you!