Advertising and-promotion

Advertising and Promotion McDonald’s New Campaign Kelsey Hawkins Steven Killian

Retail Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positive Store Image ,[object Object]

Steps in Retail Adv. Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

McDonalds ,[object Object],[object Object],[object Object],[object Object]

Selecting Advertising Objectives ,[object Object],[object Object],[object Object]

Budgeting for the campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Designating the message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting the Media to Use ,[object Object],[object Object],[object Object],[object Object],[object Object]

Scheduling of ads ,[object Object],[object Object]

Evaluating the results ,[object Object],[object Object],[object Object]

Sources ,[object Object],[object Object],[object Object]

Advertising and-promotion

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Advertising and-promotion