This is a PDF of a presentation on how Sukarya an NGO can be helped in fundraising through the Airtel Delhi Half marathon 2010. The various options are the Corporate Challenge, Dream Maker, Dream Challenger, IPledge

1. SUKARYA AND
AIRTEL DELHI HALF
MARATHON
2010
21st November 2010

2. The Agenda
Introduction
About Sukarya
Us and our projects
Airtel Delhi Half Marathon
Overview, past, present, details, role of Sukarya
How you can help
Our Supporters
Getting involved

3. Remember the joy of running?
There was a time when we just ran.
To the school bus.
To the water tap.
To the sound of the door bell.
Nothing stopped us then.
Come let’s see the world through the eyes of a child and
drop the barriers that we put around ourselves.
It’s the time to experience the joy of running once again.

4. Your joining us can give Sukarya a wider reach. Your running for a cause brings
returns of blessings from those who benefit with our efforts towards Reach the
Un-Reached and to Serving the Under-Served, to provide quality health care.
Do help us at Sukarya to continue our reach to strive for a healthy society
which needs our involvement to lift them out of ignorance, disease & apathy.
The Vision of Sukarya is health for all- 'Behtar Swasthya Behtar Samaj’; a
society where everyone has access to basic health care services and the
fundamental development need of communities are adequately met.
The mission of Sukarya is to ensure equitable access to quality health services
for all including the poorest sections of the society, especially women,
adolescents and children by serving the health needs of the underserved and
un-reached communities through provision of comprehensive health care
services.

5. Registration & Tax Exemption
Trust deed Registration Number: 7373 dated 3rd
August, 2000
FCRA Registration No.: 231660689 dated 31st March
2006
80 G Registration Number: DIT ( E ) 2008-2009 / S -
2784 / 790

6. MAJOR ACTIVITIES OF SUKARYA
Rural Health Interventions
• Improving Reach and Access of RCH and FP services with Quality of Care
in partnership with Population Foundation of India (PFI)
• Men as Partners in Improving the health Status of the Rural
Communities, this project is supported by Amadeus India.
• Better health through Community based health centre, this project is
supported by Charities Aid Foundation and Incentive Destination
• Reduction in the prevalence of Anaemia – an important factor of
maternal mortality and morbidity. This project was supported by PFI
• Promoting Rural Health by Health Promotional Camps

7. Peri Urban Health Initiatives
• Pahal project in Saraswati Kunj Slums Gurgaon supported by the Bird
Group and Hughes Systique
• Reaching to the urban slums by Sukarya Sehat Centre
• Health check-up of students in schools run by other NGOs supported
by the Bird Group
• Physiotherapy Unit – An alternative Treatment
• Generalized and Specialized Medical Camps and Health Mela
• Cleanliness Drive
• Advocacy/Outreach Campaigns
• Pulse Polio Vaccination Drive

8. Lives that we touched through our work,
through the funds raised by Airtel Delhi Half
marathon 2008 and 2009
2008-2010…

15. Each time someone stands up for
an ideal or acts to improve the lot
of others or strikes out against
injustice he sends forth a tiny
ripple of hope
– Robert F. Kennedy

16. SUKARYA AND THE DELHI HALF MARATHON
Volunteers who believe in the causes that we stand for, pledge and participate in
the Airtel Delhi Half Marathon (ADHM) representing themselves and/or their
Organizations, running to support the causes of Sukarya
Sukarya raised Rs 7,17,300 through 4 corporate teams, 3 from the Bird Group and
1 from HCL Infosystems Ltd.
Sukarya raised the HIGHEST funds by an NGO in Corporate Challenge in 2006 and
Second Highest in 2007 and 2008.

17. OUR SUPPORTERS
BIRD GROUP
AMADEUS INDIA
HCL INFOSYSTEMS LTD.

18. Be the Change You Want To See
PLEDGE
To Support SUKARYA
IN
Airtel Delhi Half Marathon
2010

19. DELHI HALF MARATHON DISTANCES
4 distances
The Half Marathon: 21.09 km
A test of speed and stamina for serious sports people, 18 yrs upward
The Great Delhi Run: 6 km
For individuals above the age of 12
Senior Citizen’s Run: 4.3 km
Easy pace for those above the age of 60 years
Wheelchair Event: 3.5 km
A moving show of human spirit, minimum age 18 years

20. ADHM 2010 – CHARITY STRUCTURE
DREAM MAKER- Individual raising atleast
Rs. 1 lakh in donations
DREAM CHALLENGER - Individual raising
ADHM atleast Rs. 3 lakh in donations
2010
CORPORATE CHALLENGE – Corporate
donating 2.25 lakhs
I PLEDGE - Individuals raising donations in
any amount

21. Sukarya needs your support to assist individuals/families in the project communities.
You can contribute towards any one or more of the following activities:
 To expand the outreach of the mobile health diagnostic clinic services to un-
served and underserved communities in remote villages of Mewat and Gurgaon
districts in Haryana.
 Under Health and Development, Sukarya is extensively working on
Reproductive Child Health as per the mandate of the National Rural Health
Mission. Sukarya needs support to implement reproductive child health
program focusing on strengthening antenatal and post natal services,
promoting institutional deliveries, nutrition and sanitation, awareness building
on family planning and sustaining anaemia prevention interventions.
 Under child health, Sukarya looks for support to increase the immunization
coverage and implement specific interventions to reduce malnutrition among
children
 Under the adolescent health, Sukarya needs support for implementing projects
on adolescent health, reducing the prevalence of RTI/ STI and HIV.
cont…………

22.  To support training of existing women self help groups (SHGs) in specific micro
enterprise activities for livelihood enhancement and for expansion of SHG
program to promote new groups.
 To run vocational training programs for adolescent girls and young women to
help them become economically self-reliant by providing them skill-training in
certain marketable vocations and micro-enterprises.
 To run life skills program for adolescent girls which aims to empower and
enhance the overall status of adolescent girls and young women by helping
them develop navigation skills such as interpersonal skills, decision making,
negotiation skills, stress management (mental health) to effectively cope with
complexities of life through a better engagement of their self with their
environment. Education especially on ‘reproductive health’ covering issues
such as sexual health, marriage, family planning, parenthood and related
aspects form an important sub-set of the life skill program.

23. Corporate Challenge
Discover the team you never knew you had.
With a single registration, you can get thirty of your employees on the tracks
to make a lively show of deep social commitment.
The run is won even before it’s finished
Corporate Challenge is a competitive yet fun platform for companies to
register and compete as a corporate team and raise money for charities, while
fostering camaraderie and team spirit at the same time.
Even those who don't fancy running can get involved with supporting their
colleagues, helping them fundraise and coming along to cheer them on race
day

24. Marathons & Corporates
•Marathons generate and build the emotional equity that a Brand commands
amongst the organization and the environment.
•The unifying nature of a marathon has lead corporates across the world to use it as
a team building exercise, wherein all individuals run as one, support a common
cause, represent the organization.
•HR departments across Blue Chip organizations use it to develop a positive and
physically fit organization which results in increased overall productivity.

25. Marathons – The ‘HR Tool’
•HR Applications of Road Races:
 Team Building / Bonding
 Leadership Evaluation
 Succession Plan
 An Organization with Heart
Leverage the ‘Movement’ called the Airtel Delhi Half Marathon for your
organization!
The CC Team
The Corporate

26. Business Benefits:
Human Resources Marketing
• Team building opportunity with staff • More targeted promotions possible in
• Gives employees outlet for their social Corporate Tent
passion • Opportunity to interact with other
•Improved employee morale, leading to corporates and promote brand
lower turnover • Emotional association with brand
• Promotion of employees’ health &
wellness, leading to greater efficiency
Public Relations Tax
• Demonstrate that the firm is a civic- • Receive tax exemption for 50% of funds
minded corporate leader donated (Tax 80G receipt)
• Goodwill towards the firm among the
public
• Promotional time on national and
international media

27. CORPORATE CHALLENGE
•Corporate that contribute a minimum of Rs. 2,25,000 lakhs plus the Event
Registration Fee (as applicable) each and send upto 30 employees to participate
in the event.
•A corporate signs up by filling the Corporate Challenge Form and making an
upfront, non-refundable contribution of Rs. 2,25,000 and the Event Registration
Fee (as applicable).
•Out of Rs. 2,25,000 Lakhs the charity partner retains 12.5% towards admin.
expense, and the rest goes to the charity.
•The Event Registration Fee for the 30 runners is according to the running
category i.e. Rs. 300 for GDR and Rs. 600 for HM.

28. CORPORATE CHALLENGE Cont….
• The individual 30 runners running as a part of the Corporate Challenge will
automatically be treated as I Pledgers
• These Individual team members can raise pledges for any NGO/cause of their
choice. The charity partner retains 5% or Rs. 5000/-, whichever is lower, of
the pledges raised

29. MODALITIES
Two separate cheques need to be drawn by the corporate for
registration:
a. Rs. Two lakhs and Twenty Five Thousand, drawn in favour of
Concern India Foundation
b. Participation fee calculated at @ Rs. 300 (for the Great Delhi Run) or
@ Rs. 600 (for half Marathon) drawn in favour of Procam
International

30. CORPORATE CHALLENGE – INCENTIVES
 Regular newsletters to teams and pre race day communication.
 Special Pledge Kit for all participants and an Event AV-CD for each team.
 Online interactive corporate page , a link of which will be on the Concern
India Foundation website to enable internal communication in the team
with online fund raising option.
 Special running number with the name of the NGO/Cause mentioned on
it.
 Workshops on pledge raising conducted on requests of concerned
company/NGO.

31. CONT……
 Health and Fitness Training.
 Team Leaders’ meeting - event update, pledge raising tips, standardized
presentations that they can use to motivate their team members, etc.
(on request)
 Separate holding area at the event venue on the race day.
 Branding at the marquee (standardised for all corporate).
 Event celebrity visit at the marquee.
 Awards to be given out to the CC-IPs who raise more than 10000 (ten
days before the race day) at the CC marquee by a celebrity.
 Event T shirt s to be given out to the first 50 early birds who have raised
a minimum of Rs. 1000 for charity (ten days before the race day).

32. CONT……
 Event T shirts to be given out to the first two teams where all the participants
have all raised a minimum of Rs. 700 each (ten days before the race day)
 A priority line – up and start for the CC teams who have opted to participate in
the Great Delhi Run.
 Line up as per roll of honor, determined by the quantum of charity that was
raised in the previous year for the first five companies.
 An invitation to the heads/CEOs of top 3 corporates who raised the maximum
the quantum of charity in the previous year, to encourage and motivate their
participating team from the Events presentation stage on the race day, provide
the companies field a corporate challenge team uring this current edition too
 Profiles of the Corporate will be put up on the event website and Concern India
Foundation website.
 Processing, reconciliation and acknowledging all pledge cheques received,
issuing receipts, thank you letters and 80G certificates as may be applicable

33. AWARDS FOR CORPORATE CHALLENGE
Highest Pledge Raising Company
2nd Highest Pledge Raising Company
Most innovative practice done by a corporate to raise money (to be decided
by a panel of HR professionals)
Most active corporate team with all 30 members raising pledges before the
event day (details to be submitted 10days prior to the event)
Highest Individual Pledge Raiser (Men)
Highest Individual Pledge Raiser (Women)
Highest corporate matching pledges raised by its team members.

34. WHO IS A DREAM MAKER?
An individual who is self motivated, has a good social network and above all
believes that difference can be made at an individual level.
Anyone, 12 years and above.
You needs to raise a minimum of Rs. 1 lac in pledges.
Registration Fee: An upfront non-refundable contribution of Rs. 10,000 (this
will be considered in the total minimum amount to be raised by him/her).
WHO IS A DREAM CHALLENGER?
If you are 12 years and above, fit, brimming with exuberance and
enthusiasm and live a “To Do” attitude, this charity option is for you.
This is also for all those who believe in raising the bar for themselves, going
beyond their best!
Anyone, 12 years and above.
 You needs to raise a minimum of Rs. 3 lac in pledges.
 Registration Fee: An upfront non-refundable contribution of Rs.20,000 (this
will be considered in the total minimum amount to be raised by him/her).

35. AWARDS DREAM MAKER
Highest Pledge Raising Individual (Men)
 Highest Pledge Raising Individual (Women)
 Youngest Dream Maker
 Highest No. of Pledges raised by a Dream Maker
AWARDS DREAM CHALLENGER
Highest Pledge Raising Individual (Men)
 Highest Pledge Raising Individual (Women)
 Highest pledge amount donated (Donor and the Dream Challenger)

36. I PLEDGE CATEGORY AND FOR WHOM?
‘I Pledge’ is for everyone who would like to contribute their bit and run
for a cause of their choice by raising pledges for the same.
Register by paying an upfront & non refundable amount of:
• Rs.400 for the Great Delhi RUN (Rs. 300 is being charged as
registration fee by Procam for the race & Rs.100 will be charged
by Concern India Foundation for the Pledge kit).
• Rs. 700 for the Half Marathon (Rs. 600 is being charged as
registration fee by Procam for the race & Rs.100 will be charged
by Concern India Foundation for the Pledge kit).

37. AWARDS
•Highest Individual Pledge Raiser (Men)
•2nd Highest Individual Pledge Raiser (Men)
•Highest Individual Pledge Raiser (Women)
•2nd Highest Individual Pledge Raiser (Women)
•Highest no. of pledges raised by an individual

38. Lets join hands…….
And make this event OUR
EVENT…………..
Run in celebration of the spirit
called life!

39. Register for the Marathon, Contact Us
SUKARYA
Head office
P-20, (First Floor), South Extn. Part-II,
New Delhi-110049 India Tel: 91-011-26264192
Branch office
Block E, Sushant Lok Phase I,
Gurgaon - 122002 Haryana,
Tel: 91-0124-4114253
Contact Person : Shipra Shukla
Mob: +91-9910248487, +91-9999918517
Email: shipra@sukarya.org
Website: www.sukarya.org

40. “The woods are lovely, dark
and deep,
But I have promises to keep,
And miles to go before I
sleep.”
- Robert Frost