- BlackBox is an online marketing suite that consists of various applications for digital marketing tasks like visitor acquisition, conversion optimization, analytics, and channel analytics. - It uses a unified scripting concept and is modular, allowing customers to customize it for their needs. Customers can use individual products, combinations of products, or the entire suite. - The suite helps with measuring website traffic, understanding visitor behavior, managing communications, engaging customers through social sites, monitoring sentiments, and performing research through data analysis.

1. introduction

2. Blackbox: The Online Marketing Suite
The BlackBox online marketing kit consists of comprehensive range of optimization applications for visitor
acquisition, conversion, online analytics and channel analytics and works on a unified script concept. The product is
modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers
can utilize individual products, a combination of products and services or the entire suite.

3. Black.Box framework
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With Engage, marketers can create user sites to
Plumb helps marketers quickly identify the most
capture user insights and behavior by way of
profitable paths through their Web site, determine
blogs, reviews, and surveys, polls, rating
where visitors are navigating away from their
site, and identify critical success metrics for online scales, videos & shadow application and identify
key product factors by measuring user
marketing campaigns.
sentiments for each product
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Customers have an increasing number of choices for QuanT5 allows you to perform complex data
how they interact with a business—store, call mining queries on historical click-stream data
center, ATM, Web site—and correlating information and other keyword crawling across the web and
across these channels can provide marketers with report user buzz, ad buzz and reputation mining.
unique insights into understanding customer behavior. It also gives you the flexibility to generate
Multimedium provides business intelligence analysts targeted re-marketing lists based on specific
with the ability to gain rapid and deep business segments of visitors‘ online behavior.
insights across all customer touch points

4. Summary: Employing Black.Box for Marketing
• Helps in measuring website traffic and help the
user create visitor database What’s
• Helps in understanding visitor behavior on the happening?
website and create custom communications
• Helps in managing closed loop processing in terms
Why did it
of email communication and get them registered happen?
• Helps in engaging his registered customers by
building social sites and use them as effective
feedback system by setting up focused What is likely to
discussions, surveys and polls happen?
• Helps in monitoring customer sentiments around
his products
What’s the
• Helps in research activities by crawling across blogs prescription?
and review sites and find product related sentiments
• Helps in collating all data sources containing user
information and overlay data to study user buying
trends

5. Digital Marketing Consumption Cycle
ANALYTICAL SERVICES
Data
•Applying Analytics to the
available data
Collect Insights
•Measure your responses •Derive Insights to Align
and reanalyze the data for
new insights
Communicate Create
•Send out communication •Develop Communication
and track all sources for based on insights
responses
DIGITAL MARKETING SERVICES

6. BlackBox Distribution by Components

7. walkthrough

8. LIVE DASHBOARD

9. TRAFFIC SOURCES
Get a roll down on
referral traffic based
on Affiliate
Campaigns, Mail
Campaigns, Adword
Campaigns or even
social media sources
You can set the
campaign URLs or
Campaign pages to
the attribute manager
to understand the
conversion funnel.
This helps in
measuring campaign’s
performance and ROI

10. CONTENT
Content Analytics
covers
• Page Wise Analytics
• Page Popularity by
Location
• Page Popularity
among user groups
• Entry Analytics
• Exit Analytics
• Share Analytics
• FB Like Analytics
• Page level heatmap
If recommendation
widget is
enabled, then we can
get data on
recommendation
click-throughs

11. CONTENT OPTIMIZATION
Content
Optimization
Features
1. Heat Map
2. Variate Tests
3. Page Load
Content
Optimization
for Search
1. Semantic
evaluation
2. Title Checker
3. Keyword
Density Checker
4. Site Map
Creation

12. CONTENT OPTIMIZATION
Create Banner
options/HTML
boxes that you
need to test
Collect Embed
code and add it to
your variant test
pages
Analyze
impressions and
click through and
gather publishing
insights

13. VISITOR ANALYTICS
User demographic details, OS, Browser, Provider, Company is also available for each user. This individual report is part of
the visitor roll-up report

14. VISITOR ANALYTICS

15. VISITOR ANALYTICS
Engagement tab covers the site feedback, survey, poll participation reports and the buzz tab covers the users
postings, user comments and sentiments about the product

16. CONVERSIONS
Create behavior based
win-back forms to enable
contact generation
The site offers scripts to
enable site feedback
widget for data
collection
Automate condition
based or location based
value offers on the fly
Hi, You seem to be interested in
this {product}. We can offer cool
custom deals. Activate Chat when a
visitor has achieved a
Please leave your contact address
particular goal path

17. COMMUNICATION
Send emails to the
contact generated
Import email lists
for mail campaigns
and run mail
campaigns
Enable drip
workflow for mail
campaigns if the
follow-ups need to
automated
Understand the
effectiveness of
the campaign by
analyzing
open, click through
and opt out data
Measure
effectiveness of
email message

18. ENGAGEMENT
The Engage
configurator
The Site Admin can configure a
community site for his users
Features
• Discussion board- support
text, images and video comments
• Surveys
• Polls
• Tasks
• Points
• Contacts
• Groups
• Screeners
The site can be configured for both
public or private domain
Since this medium is mostly one-on-
one, analyzing buying behavior of an
individual user within the community
will get more streamlined
The site owner can login to his user management console and track every individual user’s site
actions. This data with the help of custom patterns can inform fine-grained user reports in terms of
usage, survey or poll answers, blog content and its buzz weight. The administrator can now drive
custom communication based on analyzed user profile and insights.

19. ENGAGEMENT- USE CASE
This engagement model was configured to create a Microsoft Azure Community
@ the Café
When we register the user, we capture profile
information, which will help in understanding
the user group
Each participation accounts to user insights
which will help in publishing custom content
The Manager @the Café can group his users
by any of the demographic filter and send out
group messages within the café
The Manager can send out one-on-one
messages to any user and learn more about
the user
The User can invite friends, import
contacts, post text/video
discussions, rate, review and recommend
interested products, participate in a
survey, take a poll and earn points

20. BUZZ ON THE DEEP WEB – USER COMMENTS AND SENTIMENTS
Get user
sentiments across
the web by
specifying
keywords
Get reports across
facebook, twitter,
blogs, discussion
forums, video sites
and other pages
available on
google search
You can automate
this process and
monitor brand
reputation

21. BUZZ ON THE DEEP WEB – USER COMMENTS AND SENTIMENTS
Cross-sect brand
mentions and
understand the
user perspective of
your brand in
terms of features
Know who your
brand influencers
are and neutralize
negative
influencers
Identify positive
influencers and
reward them for
referrals

22. PLUG OTHER SOURCES
The current import
feature supports dat.
Sav, csv, xls data
formats
Automated data
normalization
Customization for
Analysis requirements
Basic cross tab reports
Deck Generator

23. SCORES BY RELATIONSHIP
Visited twice directly
scores for source Visited twice
Integrated Scores
scores for frequency
Scores from
External data 8
models
6 3 Complete
One FB Post Conversion Funnel
Scores for FB scores for path
Posting and
its influences
3 7 completions
One Review
67 Transactions
Scores for
External 2 12 scores for successful
transactions and
Postings
wish-list additions
about the
brand
12 3
Participated Twice 11 Recommended Once
scores for
Took the SiteSurvey
recommendations and
and Feedback survey Used FB Likes thrice forwards
scores for FB likes

24. comparison

25. Feature Omniture SiteCatalyst Google Analytics BlackBox Plumb
Ads / Conversions / Goal Tracking Omniture uses the SearchCenter Because Adwords and Analytics Integrating PPC providers
application to integrate PPC can be directly linked, the including Adwords for an
providers including Adwords for conversion tracking for PPC goals additional cost can be provided.
an additional cost. Conversion is free and simple to setup. Smart PPC campaigns can help in
tracking can be tedious and Conversions tracking on Google grouping users following the
confusing in Omniture. can also group users that follow same funnel
the same path on the site before
a conversion.
Dashboard/Customized Reports Can email hourly reports in Excel, Can email daily reports in PDF, Can email hourly reports in Excel,
PDF, HTML & Word. Larger XML, CSV, and TSV. Limits each PDF, HTML, XML & Word. Larger
reports can be slow during high user to one default reports can be slow during high
traffic periods. dashboard/report per site. traffic periods.
User & Access Management Administrators can assign access Google Analytics only allows two Administrators can assign access
at many different levels and levels of access (read-only or at many different levels and
organize people into groups. admin) and users must have a organize people into groups.
Their contact info is also retained Google account. No contact
in SiteCatalyst. information is stored on
Analytics.
Data Accuracy The number of visits recorded Many people have found that The number of visits may vary
may vary depending on how Google Analytics under reports based on script configuration. No
extensively the site owner their page visits. This might be loss of data due to browser
configures SiteCatalyst. Tracking caused by slow loading pages and settings as we serve first party
code will not function on users leaving the page before the cookies for on-premise
browsers with high security tracking code loads. Tracking installations
settings due to third party cookie code will not function on
delivery browsers with high security
settings due to third party cookie
delivery
Costs Annual Packages. Cost for both Annual Packages. Limited Annual Packages. Cost for
framework and resources impressions. Cost for Resources framework and resources

26. Feature Omniture SiteCatalyst Google Analytics Decisive BlackBox
Site Overlay Tools Omniture offers ClickMap which Google’s site overlay feature Referred as Heat Map, we create
is installed and run from the (sometimes referred to as popularity of the site elements
users’ computer to view content “heatmap”) runs through Google within a page using page tags and
popularity of the site elements servers, so it doesn’t require the analytical intelligence. It doesn’t
within a page. There is a delay user to download and install require the user to download and
issue when accessing data for anything. It allows the user to install anything. It allows the user
ranges larger than a day. look at content popularity data to look at content popularity data
Compatibility with new browsers from any given date range over a from any given date range
can also be an issue. 2 year period without any time
lag.
Importing Data Data can be imported from Analytics does not allow any data Data can be imported from
various sources like video usage importing various sources. Custom import
and mobile traffic. feature for any data source can
also be created
Exporting Data ExcelClient plugin allows direct Tatvic Excel Plugin uses the Excel plugin allows direct data
data export into Excel for analysis Analytics API to pull data directly export into Excel for analysis &
& custom-formatted reports. into Excel for analysis. custom-formatted reports.
Custom Variable / Event / Link SiteCatalyst allows the user to Google Analytics has the ability to Blackbox allows the user to track
Tracking track different types of variables track only 5 custom variables on different types of variables to
to help organize the traffic any one page, which can be help organize the traffic metrics
metrics in multiple groups. limiting. The Custom link and in multiple groups. Custom
Custom events, and links can also event tracking is comparable to events, and links can also be
be tracked which are useful for Omniture. tracked through JQuery Methods
tracking user actions that do not
refresh the page or lead to pages
without tracking code installed.
Application Support Omniture has a 24 hour support No guaranteed support from Is not a self service model yet.
line and a complete online Google, but their forums are Framework delivered based on
resource with common questions regularly monitored and updated request
and information about its with support information. There
applications. They also use are also Google certified
Twitter to answer support consulting companies that
questions. provide support.

27. Feature Omniture SiteCatalyst Google Analytics Decisive BlackBox
Traffic Filtering Not as many filtering options as Traffic can be filtered by domain, Traffic can be filtered by domain,
Google, but traffic can be filtered IP address (or range), site section, IP address (or range), site section,
by a IP address (or range). geography, referrer, client browser geography, referrer, client browser
settings, and more. settings, and more.
Rollup/Multi-Suiting For an additional cost, Omniture Analytics does not have the rollup All kinds of rollup reports available
allows you to track overall page capability, but its ability to display for subdomain, subsites or even
views, unique visitors, and to metrics for a specified group of multiple sites. Needs
perform correlations for different sites together allows the user to customization, but no extra costs
traffic segments via multi-suiting do similar analysis. This data can
for managing multiple Web sites. be sorted by day, week, month
Another way to manage multiple and year and the user will also see
sites in Omniture is by using Rollup the percentage change from the
accounts. This feature is limited previous time period. Google also
because correlations cannot be has a multi-tagging feature to
setup for specific traffic segments, gather traffic data for multiple
and data is delayed for about 2 sites. The key advantage for
days. Google is that all of this is available
for free.
Segmenting/Correlations Each segment must be manually Very flexible – allows for custom Very flexible – allows for custom
setup and all of the data is not segments and is already setup with segments and is already setup with
retroactive unless setup using many segments allowing for many segments allowing for
another Ominture product called almost instantaneous analysis of almost instantaneous analysis of
DataWarehouse. This can take up correlated, retroactive data correlated, retroactive data
to 72 hours to process new But works for small Data
reports.
System & Account Limitation - The number of users is limited by - Page views are limited to 5 Account limitation for on-demand
contract million per month unless the user version is based on impressions.
. has an active Adwords account On-premise version has no
- Correlations are limited for each (spending $1/day) account limitations
report suite, and rollup report .
suites cannot have any - Limited to 50 profiles per
correlations. account, but you can have multiple
. accounts
- Variable limits exist for custom
variables

28. Feature Omniture SiteCatalyst Google Analytics Decisive BlackBox
Tracking Tag Performance The response times varies Response time is very consistent The response times varies
slightly, but it doesn’t have a ensuring good page slightly, but it doesn’t have a
significant effect on page performance. significant effect on page
performance performance
Implementation / Configuration Customizable tracking code is The same tracking code is added A single tracking code is added to
added to each page the user to each page the user wants to all the pages for basic /generic
wants to track on the site. The track on the site. Google analytics. For advanced analytics,
configuration can be very generates the code we need to create custom track
advanced and could require automatically, and setup is not code and if necessary add
additional training, but it gives very difficult to understand. different scripts on targetted
the site owner more options That’s not to say that some skill pages
isn’t required to configure
conversion tracking.
Conditional Winback forms - - Behavior based forms can be
activated based on rules for
contact generation of the visitor.
Rules can be based on visits,
frequency, geo locations or a
particular funnel
Site Feedback Allows the site owner to run a
site feedback widget for visitor
conversation. You can even set
this widget to hold a survey or a
poll or even integrate a siteChat
Recommendations Using the analytics data, our reco
engine can provided
recommendations which can be
rendered on your page using a
embed script.

29. roadmap

30. Integrate all data mediums + enable analytical models
Websites/
Campaigns
Mail
InfoKiosks
Comm
Data Sources
Acquisition
Offline
Media: Organic
IPTV/QR Search
Codes
Risk Cross Sell
Analytical Models
Offline Customer
Source
Paid
Shops Search
360
Tone UpSell
Affiliate
Loyalty
Marketing
Value Attrition
Communit Deep Web
ies Search
Social
Sites

31. Integrate all data mediums + enable analytical models
as an on-demand model

32. thanks
Stay aligned.