2. Todays Agenda:
• Introduction
• Salesforce Overview
• Services Salesforce Offer
• Salesforce Architecture
• What is it for you?
• Fun way to learn - Trailhead
• Q&A
• Cloud Trivia
~45 Min Session
Don’t wait to ask questions!
Just raise your hand
3. About Us
Who? Why? What?
• Salesforce Developers
• Salesforce MVP
• Developer Evangelist
• DUG Leaders
• Technical Speakers
• Consultants
• Welcome new developers/
Students/ customers/
Speakers/ Users
• Grow Salesforce developer
community
• Opportunity awareness
• New way to share knowledge
• Training on Salesforce
• Workshops
• Hackathon
• Share Knowledge
• Collaborate/Network
• Discuss Concerns
• Developer Events
4. ContactUs @PalakkadSFDCdug
@ramsujesh
Palakkad, India Developers Group
Palakkad-in-devs@trailblazercgl.com
sujesh.ramachandran@gmail.com
FB Page -> Palakkad Salesforce Developer Group
sujesh.ramachandran
https://trailblazercommunitygroups.com/palakkad-india-developers-group/
7. Future Lookingstatement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or
other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risksassociated with developing and delivering new functionality for our service, new products
and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors
that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-
Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section
of our Web site.
Any unreleased services or features referenced in this or other presentations, pressreleases or public statements are not currently available and may not be delivered on time
or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
FutureLooking Statements
9. Cloud Computing
Cloud computing refers to Internet-based computing
Offsite
Accessing offsite IT resources in a data centre that's not your own.
You don't buy the servers and storage, someone else does
1
Virtual
You assemble software stacks of databases, web servers, operating
systems, storage, and networking, then manage them as virtual servers
2
On Demand
Use when needed, including processors, memory, network,
bandwidth, storage
3
Subscription Style
These tend to be month-to-month or pay-per-use4
Simple
Configure resources extremely quickly5
Web Based
Cloud computing involves browser access to hosted data and resources6
11. CRM | Customer Relation Management
CRM is a strategy for managing a company’s interactions with clients
and sales prospects and ensuring the ‘Connect’ sustains throughout the
relation.
• Quick and specific response
• Flexible resolutions
• No rigidity
• Less Bureaucracy
• Easy information availability
• Higher revenues through
lesser personnel
• Reduced maintenance (cost &
time)
• Activities targeted at revenue
generation
Continuous
exchange of
information across
all customer
channels/touch
points
Personalised
products/services
based on specific
needs and
expectations
Consistent user
experience across
all touch-points
Real-time access
to all customer
information to
enable quick
decisions
CRM
Systems
Benefits
12. Global CRM Leader
7 industry leading apps.
1 platform.
e
ns
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with th
highest ratings or other designation. Gartner research publications consist of the opinio
of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.
The Gartner documents are available upon request from Salesforce.
14. Beline Academy
Salesforce: 4th Largest Enterprise Software Company
in the World This Year
30K
FY18 Employees
10.5B
FY18 annual revenue
2013 •2014 •2015 2008 •2009 •2010
2011 •2012 •2013
2014 •2015
2011 •2012
2013 •2014
2015
Most
innovative
companies in
the world
3.3 M
Jobs
By 2022
$859 B
Revenue
By 2022
19% CRM
Market Share
In 2018
17. Run Your Business From Phone and Connect Any Products
6B+sm artphones
by 2020
75B
Connected
products
by 2020
24°
18. A Complete Platform
for Customer Success
Customer Success
Services
Customer Success
Platform
Complete CRM
Developer Success
Platform
5.5 million apps
Force.com
Shield
Trailhead
Wave
Thunder
Lightning
Heroku Enterprise
AppExchange
Apps
Analytics
MarketingService
Community
IoT
Sales
Success
Community
2 million members
MVPs / Events/ Community
Success
Ecosystem
SI’s / ISV’s
AppExchange
Salesforce
Success Services
Customer SuccessManagers
Ignite / Program Architects
Multitenant Cloud
19. salesforce.com: Customer Company Architecture
Chatter
Data.com
Trusted, Scalable Multi-Tenant Infrastructure
Sales Service Marketing AppExchange
Data Model
Force.com Heroku Fuel
Work.com
Any Social
Network
Any Device
Back End
Systems
Any App
AppExchange Apps
ERP
Finance
Public or Private
Apps
Communities
Connected
Products
Connected
Partners
Connected
Employees
Connected
Customers
22. Salesforce.com | Your Role ?
Administrator
User Management
Security
Workflow
Process Builder
Roles
Many more…
Developer/
Architect
Apex
Visualforce
Lightning
Triggers
Heroku
JavaScript
Many more…
Consultant/
Analyst
Functional
Use cases
Requirement Gathering
Analysis
Documentation
Many more…
23. Salesforce.com Certification Program
http://certification.salesforce.com/credentialoverview
Administrator Track
Manage and
Configure
Salesforce
Prerequisite: Salesforce.com Certified
Administrator
Consultant
Expert Track
Design Sales &
Service Cloud
Solutions
Developer Track
Develop Custom
Force.com Apps
Architect Track
Architect a
Complete
Force.com
Solution
Prerequisite: Salesforce.com
Certified Administrator
Prerequisite: Salesforce.com
Certified Platform Builder II
25. `
Everyone Learns using Trailhead
Unleash your team’sfullpotential
www.trailhead.salesforce.com
Free online interactive training
for everyone! Bring developers,
IT, and business together.
Hi Good Afternoon, we are very excited to be here in in-front of the fresh minds of tomorrow, in SNS college. I will start with an short intro, I am so and so, co-founder @ Fingertipplus Technologies and co-organizer of Coimbatore salesforce developer group. Having around 6+ years of experience in IT, started as dot net developer and then moved to android development and then finally to Salesforce.com. Its been last 4+ years that I am working on Salesforce.com platform.
Many of you will have a question, who we are? Why we have come to an engineering college and talk about salesforce?
We are from Coimbatore Salesforce DUG, and our twitter handle is @sfdgcbe. Going forward, we will be in and around Coimbatore and will be conducting events once in a month or 2 months. This is our first event.
Who we are? Why we are? What we do?
If you like to contact us, then you could always and here is our contact details, so for Coimbatore salesforce developer group we have a twitter handle etc…
If you ever think of joining our team, you are most welcome. We are going to be in and around Coimbatore for conducting events, so if you think of having more exposure towards salesforce platform by being part of our team, then you are most welcome. You could join us as Volunteer, or if you are good at technical topics related to salesforce and wanted to share, then you could be a speaker and also, you could join as co-organizer of the group wherein you will have more exposure towards other aspects to run and event.
Here is the future looking statement, which you will be seeing in all the presentation from salesforce. We are not going to go through it but it says that the presentation might have features might be coming in future, but make your decision based on what we right now with the platform.
Before jumping into Salesforce.com, I want to talk about the popular term Cloud Computing? Hope someone can help me with answering what is cloud computing?
Cloud computing is a general term for the delivery of “hosted services over the internet”
Cloud computing enables companies to consume a compute resource, such as a virtual machine (VMs), storage or an application, as a utility -- just like electricity -- rather than having to build and maintain computing infrastructures in house.
Cloud computing boasts several attractive benefits for businesses and end users. Three of the main benefits of cloud computing are:
Virtual, On Demand, Subscription Style, Web based, Offsite
Here is the 3 layers of Cloud computing – IAAS, PAAS, SAAS
We will look into this layers in the next slide but I just wanted to emphasise that salesforce is under SAAS, and also you could notice force.com under PAAS
IAAS - Amazon Web Services, GoGrid, Rackspace
PAAS - Force.com, Heroku, Google AppEngine, Microsoft Azure
SAAS - Salesforce.com, Google Apps, Microsoft Office 365
Here is the detailed description about the SAAS, PAAS, IAAS and our traditional way of hosting as on premise.
SAAS -> Gmail, Salesforce
PAAS -> force.com, Windows Azure
IAAS ->Amazon Web Services, GoGrid, Rackspace
CRM
Broadly defined, CRM is a strategy for managing a company’s interactions with clients and sales prospects and ensuring the ‘Connect’ sustains throughout the relation.
It is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.
It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service
Purpose:
Retain existing clients
Energize dormant accounts / clients
Find new clients
Examples
New launch offers from your beloved cosmetics brand
Supermarkets / Retail brands giving out specific deals to customers
Sales team always had data on what is selling and who is buying. Then why is it that CRM has become so important in the current world?
Lack of timely data and fragmented systems meant unused data
Companies were worried about getting their house in order
Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS)
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States.
Salesforce.com is the enterprise cloud computing leader. Their social and mobile cloud technologies—including their flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.
Best known for its customer relationship management (CRM) product, through acquisitions and by steadily improving and augmenting it's core development platform, Salesforce.com has expanded into the "social enterprise arena.“
Founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS)
Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States.
Salesforce.com is the enterprise cloud computing leader. Their social and mobile cloud technologies—including their flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.
Best known for its customer relationship management (CRM) product, through acquisitions and by steadily improving and augmenting it's core development platform, Salesforce.com has expanded into the "social enterprise arena.“
Salesforce is there in marker from last 20 years, and now salesforce is one of most innovative company around the world, In last 20 years, salesforce released almost 60 releases, every year 3 release comes in and you know what all the new features will be available for all customers and that the power of the platform. Also, Idea exchange is the services provided by salesforce to get feedback from developers/customers or end user wherin this feedbacks will be converted to features at later point.
Here are few interesting numbers you may like, 4M app installs by 2020 and 1.5 million jobs by 2020,
Sales Cloud :- “When we develop product in force.com for sales then it comes in Sales Cloud Ex: - Account, Contacts, and Lead”.In Other Words “ we can say that The Sales Cloud from salesforce.com is the world's #1 sales application. It gives reps, managers, and execs everything they need to connect with customers and focus on what's important —more selling and less administration. It helps you close more deals - faster, gain real-time visibility into sales, and connect with today's social customers”.
Service Cloud :- When we want to provide some facility and also provides support to the clients then it comes in Service Cloud. Ex: - create cases is the example of Service Cloud in which client write his problem into cases instead of call. In Other words “In service cloud when we sales product to client then we provides the many different types of facilities to client which will be helpful to client just like Call Center.In call Center ,client can make a call and ask his problem regarding product and can find the better solution about his problem“.
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message.
Any suggestion for topics in future ?
Do you think any other good time for meetup than afternoon 2PM ?
Thanks to Mohan, Ravi, Bangalore WIT and all the students of SNS college and others outside the college, hope we will meet soon with another interesting and advanced topics of salesforce, Once again Thank you all.