1. Welcome to Best Practices in SEO
SEO Team

2. What is SEO (Search Engine Optimization)?
• Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search
engine's "natural" or un-paid ("organic")
search results.

3. Now a day’s what is not SEO?
• Search Engine Submission only
• Submit your website to 5,000 search engines
• An overnight process (typically takes 3-4
months/keywords to show significant results)
• A one-time process (in many cases requires a
continual, long-term focus for best results)
• Link Building
• Off Page Works Only

4. Google Ranking Algorithm
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40% - Quality Content and Marketing
15% - Link Popularity of the Specific Page
15% - On-Page Keyword Usage
12% - Social Metrics
8% - Traffic and CTR data
5% - Anchor Text of External Links to the Page
5% - Trust Authority, Hosting Data and Domain

5. How a search engine works?
• Search engines use programs called spiders, or bots,
to search the internet and document their findings.
• Spiders firstly go to a webpage and analyze it
• Goes through the HTML code and categories the
most important words (keywords) in the document.
• It then moves on to any pages that linked from the
current page.
• This is one way how search engines find new pages.
• It also visits pages that may not be linked by other
pages, but were submitted by search engines.

6. Publish informative Content at WWW
Effective
SEO
On-Page
Optimization
Off-Page
Optimization
Social Media
Optimization

7. Presence of Content in a Variety of Ways
Use:
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Blog Posting
Article Posting
Guest Posting
Web Page Creation
Press Release Posting
Facebook Page Creation

8. Social Network as a new player…
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Shares
Likes
Comments
Followers
Mentions
Links
Support on Twitter, LinkedIn, and Google+

9. What an SEO Team Expect From You…
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Clicks, Follows, Reviews from Different IP.
Comments on Articles
To become a follower
Likes on Facebook
Click on Links by Searching Articles
Articles Review or Comment
Following on Twitter, LinkedIn, and Google+

11. ?