5. EMPLOYEE MOTIVATION
• “A process of stimulating people to accomplish
desired goals”
• “The process of attempting to influence
others to do your will through the possibility
of reward”
• “The process of inducing people inner drives
and action towards certain goals and
committing their energies to achieve these
goals”
6. Importance of Motivation
• Improves employee involvement
• Promotes job satisfaction and thus reduces
absenteeism and turnover
• Helps in securing a high level of performance
and hence enhances efficiency and
productivity
• Creates a congenial working atmosphere in
the organization and thus promotes
interpersonal cooperation.
7. THEORIES OF MOTIVATION
• Maslow’s Hierarchy of Needs:
• 1) PHYSIOLOGICAL NEEDS
• 2) SAFETY NEEDS
• 3) SOCIAL NEEDS
• 4) ESTEEM NEEDS
• 5) SELF-ACTUALISATION NEEDS
8. PHYSIOLOGICAL OR SURVIVAL NEEDS
• Preserve Human life
• Needs for food, clothing and shelter
• Needs must be first before higher
level needs emerge.
• (opportunity to increase earnings by
a bonus for good work)
9. SAFETY NEEDS
• When the physiological needs are reasonably
satisfied, the safety needs become activated.
• Protection : fire, accidents
• Economic : fringe benefits, health, insurance
• Environment
• Behavior.
• (job security, quality makes sales,. Sales
make jobs)
10. SOCIAL NEEDS
• These needs are for love friendship, exchange
of feelings and grievances, recognition,
belongingness, conversation, etc
• (Appeal to the employee as a member of the
team- he or she must not let the team down)
11. ESTEEM NEEDS
• TWO TYPES
• Self-esteem needs : self-confidence,
achievement, self-respect, knowledge
freedom
• Other needs :status, recognition, appreciation
etc
• (Appeal to pride of workmanship, achieving a
good score, recognition though awards,
publicity etc)
12. SELF-ACTUALISATION NEEDS
• Ultimate need which dominates a person’s
behaviour when all lower needs are satisfied.
• Self-actualisation also called self-realisation
needs, refers to the desire to become every
thing.
• (opportunity to propose creative ideas and
participate in creative planning)
13. HERZBERG’S TWO FACTOR THEORY
or MOTIVATION HYGIENE THEORY
Motivation factors
• Achievement
• Recognition
• The work itself
• Responsibility
• Advancement and
growth
Hygiene factors
• Supervisors
• Working conditions
• Interpersonal
relationships
• Pay and security
• Company policy and
administration