Sudha Jamthe talks about the business of data in the car. The missing link is AIX - AIxDesign in and around the car. AIX course at bit.ly/aixcourse

1. DriverlessWorldSchool.com @sujamthe 1
DRIVERLESSWORLDSCHOOL.COM
Sudha Jamthe, CEO IoTDisruptions
TU-Automotive West, San Jose, Oct 2019

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video: DriverlessWorldSchool.com @sujamthe
BUSINESS OF AUTONOMOUS DATA COURSE

3. Mix of Academic, Strategic &
Operational experience.
Advisory: IoT, AI and AV to build
DriverlessWorld
Past eBay Mobile Growth $27 Bil
Business. Love Data and B-models
Mentor business leaders to pivot
career and transform businesses.
Talk/Teach/Write/Advisory/Mentor
SUDHA JAMTHE
S T AN F O R D C O N T I N U I N G S T U D I E S
I N S T R U C T O R
C E O I o T D I S R U P T I O NS , T E C H N O L O G Y
F U T U R I S T
Continuing Studies Instructor

4. DriverlessWorldSchool.com @sujamthe
Mobility of car data carries the customer context
with it. This data trains the AI and powers the AIX
(AI experience) in and around the car.
The Business of Data carries customer identity,
impacting cities, industries and work as we know
it.
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© Sudha Jamthe
BUSINESS OF AUTONOMOUS VEHICLE DATA

5. @sujamthe
CONNECTED AND AUTONOMOUS CAR DATA
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Perception & Objects Identification - DeepLearning
– Traffic signs, cars, people
CAR COGNITION DATA FROM SENSOR FUSION

8. IoTDisruptions.com #Driverless @sujamthe
TELEMATICS TO DIGITAL TWINS IN CONNECTED CAR
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I2V = Intentional Commerce from Data flowing from Car to Location Aware Business
Image: Nissan/@SAEdelstein
I2V: AR, VR, VOICE IN THE CAR

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Image: lrg-law.com
V2V, V2I, V2X COMMUNICATION (DSRC or C-V2X)

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Source: Volkswagen Platooning Trucks
PLATOONING TRUCKS & FLEET DATA

12. CAR DATA CLOUD PARTNERSHIPS
Ford, Autonomic (AWS) Cloud Partnership

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BMW, Ford, Volvo and Mercedes: EU Data Task Force Partnership using V2I
sharing road safety data
V2I: CAR SAFETY DATA

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Blockchain sharing of data across ecosystem

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Image: google
FEDERATED AI

16. DriverlessWorldSchool.com @sujamthe
Vehicle to Grid: Data Flows through partners in industry
disruption cascade? IOT-> OEM -> Energy -> Smart Mobility
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Image: Google Images
Disintermediation by Data Flow -> Industries

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WHAT IS MISSING TODAY?

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AIX - Design Experience with AI
DriverlessWorldSchool.com @sujamthe

19. DriverlessWorldSchool.com @sujamthe
AIX earns customer trust with the
customer with Voice, AR, VR, and
Machine-Learning (ML-UX) in the car.
But how do you design with data and AI?
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© Sudha Jamthe
AIX POWERS DATA

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LEARN AIX
bit.ly/aixcourse @sujamthe

21. DriverlessWorldSchool.com @sujamthe
Connect with me!
Slides: slideshare.com/sujamthe
Twitter: @sujamthe
Newsletter: iotdisruptions.com
Books: http://bit.ly/sudhajamthe
Online courses: driverlessworldschool.com
YouTube: youtube.com/user/sujamthe
Articles: axios.com and TechTarget
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22. DriverlessWorldSchool.com credit: Mercedes-Benz @sujamthe
Tesla: Electric carShared Mobility: Lyft/AV taxis (Image:Auro.ai)
Connected Car (Image: rac.co.uk) Autonomous: Waymo cars
SMART MOBILITY IS CASE
CONNECTED, AUTONOMOUS, SHARED, ELECTRIC

23. APPENDIX: US DOT AV DATA (DAVI) Framework

24. Appendix: CAV Vehicle Data Business Framework
Copyright: Sudha Jamthe @sujamthe
Business Formation
Who is the Customer
Which data source(s)
Customer Experience
Data Mobility Tradeoffs
Design Innovation
End to End Customer
Experience Flow
Expose Value Created
Value Creation
Moral Decisions
Strategy
Total Available
Market (TAM)
DefensibilityPositioning
Value Chain Mapping
Operations
Cost Structure, Pricing
Blockchain/Digital Id
Data Integrations
Regulation Compliance
Service Design
Iterative Business
AssumptionsTesting
Mobility Services
AI Development
Process change
Market Penetration
Business Model
Ecosystem Partnerships
Point of Disruption
Revenue model
DriverlessWorldSchool.com @sujamthe

25. Sudha Jamthe’s DriverlessWorldSchool Offerings
DriverlessWorldSchool.com @sujamthe
Free Membership Premium
Weekly Wednesday
LiveQ&A
Livestreamed Lessons
(membership) $9/month
Masterclass 6-week certificate
courses online from $500.
1 Free AV Business
lesson
archived weekly + global
perspectives + reference links
on topic covered added.
LIVE sessions. Interact with global
students + recorded for on-demand
access.
1 hour video + lesson
+ decks
5 hours archived videos + 4
hour added weekly (keeps
growing each week)
6 weekly 1 hour LIVE lessons +
20 hour on demand lessons
Additional learning material
Chat Live w global AV
innovators
No-obligation, cancel anytime Livetime access with one-time
purchase; Cancel within 30 days
30min 1:1 mentoring session with
Sudha Jamthe ensures your goals
are met with class
Live Q&A of Guest Speakers with
Sudha Jamthe online
Certificate for professional
development

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Autovaluechain–Dealers,maintenance,parts,
Insurance,financing
IndustriesDisrupted–Telecom,Fleet
management,Logistics
Automakers (OEM)AV Technology
Perception Hardware/ components/ EV battery/charging
Perception - Mapping
Application Layer/Mobility Services
Telematics (Data) – Diagnostics/Infotainment
Ride Sharing
© Sudha Jamthe
Sensing
software
Planning/Control
software
Car AI Platform/V2V/V
2I
Auxiliary AV Tech (Smart
city, Blockchain)
AV TECHNOLOGY BUSINESS STACK