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中国人民大学出版社
历史 History of CRUP
中国人民大学出版社成立于 1955 年,是新中国 China Renmin University Press was founded in 1955.
建立后成立的第一家大学出版社,是中国人文社会科 As the earliest university press after the founding of the
People’s Republic of China, It is one of the most important
学高校教材、学术著作出版的最重要的基地之一。
bases to publish college textbooks and academic works of
humanities and social sciences in China.
理念 Mission of CRUP
中国人民大学出版社依托中国人民大学的综合优 China Renmin University Press takes good advantage
势,团结全国广大人文社会科学工作者,高举人文社 of the competitiveness of Renmin University of China,
focuses on humanities and social sciences, and makes
会科学的旗帜,秉承“出教材学术精品,育人文社科
good connections with scholars in these fields. “Publishing
英才”的出版理念,大力实施精品战略,把出版工作
elaborate academic works and textbooks, cultivating talents
同中国的教育事业、文化事业的发展,同中国的经济、 in arts and social sciences” has always been the goal
社会的发展紧密结合,形成了人大出版社鲜明的出版 pursued by China Renmin University Press. The strategy
特色和巨大的品版价值,成为中国人文社会科学出版 of providing quality books has combined its publishing
领域的排头兵。 function closely with the development of education, culture,
economy and society in China. Since it has taken on
distinctive features in publishing and enjoys a high prestige
in China, it becomes one of the pioneers in publishing
industry of China’s humanities and social science.
图书出版 Publication of CRUP
建社 50 年来,累计出版图书一万余种,出版范 In the past 50 years after she was rounded, totally
围涵盖了人文、政治、经济、管理、法律、外语、教 10,000 kinds of books have been published, covering
various areas such as humanities, politics, economics,
育考试等人文社会科学的众多领域,其中许多教材多
management, law, foreign languages, and education
次再版,一些教材发行量高达数十万册、数百万册,
(including reference books for entrance exams). Many
以至数千万册,原创及引进的优秀学术著作屡获国家 of the textbooks have been reprinted for several times
级大奖。人大出版社在版权引进和输出方面也十分活 with a circulation ranging from 100 thousand to several
跃,与国外一些大型出版集团和著名大学出版社建立 million copies, and some even have exceeded ten million
了战略合作伙伴关系,是近年来版权引进量和输出量 copies. Many and rights titles won National Prize for
Best Publications. The Press has played an active role in
均居前十名的唯一的出版单位。
importing and exporting the copyrights and set up strategic
partnership with some of large-scale publishing group and
well-known university presses abroad. She is the only
publisher whose rights import and export are both ranked
in the top 10 publishers in China.
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多媒体经营 Multi-Media Operation of CRUP
除图书版以外,人大出版社还有《中国人民大学 In addition to publishing traditional books, the Press also
学报》《经济理论与经济管理》《教学与研究》三大
、 、 publishes 3 major academic journals: The Journal of Renmin
University, Economic Theory and Business Management,
学术期刊。中国人民大学电子音像出版社自挂牌运营
and Teaching and Research. China Renmin University Audio
以来,发展很快,出版了大量的教育类、社科类产品, and Video Press has made great progress in publishing
取得了良好的社会效果。人大社还拥有网络出版权。 large quantities of educational and social scientific products,
此外,人大出版社受教育部委托,管理和经营着两个 and has obtained good social influence since she has been
网站即中国高校教材图书网和中国高校社科信息服务 approved to operate. The Press is also approved to make
网,加上出版社局域网中的以终端客户为中心的教研 web publications. Additionally, entrusted by Ministry of
Education of China, it is managing two websites: Information
服务网,既为高校教师的教学和科研提供了信息平台,
Network of Humanities and Social Sciences in Chinese
同时也在出版社和读者之间架起了桥梁。 Universities (SINOSS), and Textbook and General Book Net
for Chinese Colleges (www.sinobook.com.cn). Moreover,
TTRNET, as part of these sites, it not only provides an
information platform for college educators for their teaching
and research work, but also builds a bridge between
publisher and readers.
营销与发行 Marketing and Distribution of CRUP
在品牌营销和服务营销的工作理念指引下,中国 Guided by the belief in brand marketing and service
人民大学出版社的发行公司肩负着市场细分、产品分 market, the Distribution Corporation of CRUP shoulders
up the responsibilities of market division and distribution,
销、渠道管理、仓储配送、销售回款等业务职责,为
channel management, warehousing, payment collection, etc
人大社的品牌扩张和资金安全提供切实保障,从营销
of the publications, providing her with capital stability and a
角度打造人大社核心竞争力。 solid foundation for forging the core competitiveness of the
Press.
企业文化 Culture and HR Management of CRUP
目前,人大出版社有正式员工 410 人,251 人具 At present, CRUP has 410 staff members, 251 of whom
有本科以上学历 , 占 61.22%, 其中 16 人具有博士学位。 have Bachelor’s or Master’s degrees, and 16 of whom are
PhDs. The Press regularly holds on –job training seminars
出版社定期举办员工学习讲堂、员工素质提高工程培
as well as trainings outside the Press and abroad. Various
训及社外、海外培训,并采用丰富多彩的形式提升员
forms of trainings are employed for the increase of staff
工素质、丰富员工生活、增强企业凝聚力,为出版社 quality and enrichment of entertainment, as well as for the
的发展提供智力支持和人才保障。 strengthening of enterprise cohesion, backing the Press up
with high-quality human resources.
结语 Summary
现在,人大出版社年出版新书 1 200 余种,2007 The Press releases over 1,200 new titles every year,
年实现销售码洋约 6.08 亿元,是具有图书、期刊、 reached 608 million yuan of distributing value in 2007, and
has become a large-scale comprehensive publishing group
音像和电子出版及网络等多媒体兼营的大型综合出
whose business scope covers books, journals, audio and
版集团。 video products, electronic publications and internet services.
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