1. D1 BTEC Extended National Diploma Assignment Brief
2013
Course & Year Group Year 1 Extended Diploma
Unit/s or Module/s Title Unit 30: Advertising Production for Television
Project/Assignment Title TV Advert
Tutor/s Sue Venables
Start Date Week commencing 7th January 2013
End/Submission Date Week Commencing 11thFebruary 2013
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Unit Abstract
Advertising is all around us and is integral to everyday life. It is one of the largest
sectors of the media industry, television advertising probably has the highest profile,
some television advertisements being so effective and memorable that they become
classics. Content and style can be simple or complex, using traditional narrative
structures or less obvious surrealist imagery, and messages can be overt or understated.
This unit starts by considering how advertisements are structured, how they try to
work and how persuasive messages can be constructed. Understanding these things
will create a firm basis on which to plan the production of advertisements for
television as well as enabling learners to become more discerning consumers.
Project/Assignment Brief:
This unit will give you the opportunity to research and produce a 30 -60 second
advertisement for a product of you’re choosing. You will also be taken through all the
stages of pre production to enable you to produce a successful product.
On completion of this unit a learner should:
1 Know about the structures and techniques of television advertisements
2 Be able to originate and develop an idea for a television advertisement
3 Be able to produce a television advertisement.
4.Be able to reflect upon own television advertisement production work.
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2. Tasks
You must complete the following Task(s) and meet the requirements of the
Learning Outcomes and Assessment Criteria indicated below.
Unit 30: LO1: Know about the structures and techniques of television
advertisements
Task 1
Complete the advertising work book and upload all work from it on your blog.
Remember to carefully label your blog posts.
Unit 30 LO2:Be able to originate and develop an idea for a television
advertisement
Task 2
1. Produce at least 2 mind maps and any notes or sketches, which show how you
have generated ideas for your advertisement. (Label this on your blog 30.2.1)
2. Create a storyboard which visually shows how your idea will work. Make sure
the storyboard has the following information on it: camera size, camera angle,
sound effects, visual graphics, music tracks, shot numbers, written description,
key snippets of script or Voice over. (Label this on your blog 30.2.2)
3. Carry out research into your chosen product and compile your research into a
presentation. In your presentation you need to cover the following:
Explain what your product is and why you chose it. What are it’s ‘Unique
Selling Points’?
Give an overview of the products history.
Explain who the target audience is for this product and give your
reasoning.
Give and overview of your products previous advertising campaigns and
approaches.
Who are the products main competitors?
Finish your presentation by pitching your idea for your new TV advert
and explaining how your idea is different from previous campaigns and
how it will appeal to the products target audience.
Upload your presentation to www.slideshare.net and embed it on your
blog label the post 30.2.3)
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3. Unit 30: LO3:Be able to produce a television advertisement
TASK 3
1. Produce an advertisement to a near professional standard, which is 30 – 60
seconds long and upload it to your blog. (Label the post 30.3.1)
Unit 30: LO4: Be able to produce a television advertisement
TASK 4
1. Write a critical evaluation of your advertisement. Consider your pre production
paperwork that you created eg your presentation and storyboard and answer the
following questions:
How faithful was your finished advertisement to your original idea?
How effective was your advert in communicating to the products chosen
target audience?
What technical and aesthetic qualities are you most proud of within the
advertisement?
Compare your advert to a professional TV advertisement, how does your
compare?
(Label the post 30.4.1)
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5. Archive Research: Clearances
You have gone for a job interview to work for an advertising agency in their production department. Your potential new boss wants to
check that you understand Archive Research. She wants you to show your knowledge by filling in the boxes below giving as much
detail as you can.
Explain how you would clear copyright and gain permission to use the following:
A photograph
from a personal
archive.
A contributor to
appear in your
production
To film in
someone’s house
which they legally
own.
A clip from an ITV
television show.
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7. LO2: Comprehensive Equipment List
Using the chart below, think carefully about all the equipment you will be using for your
production. Try and be as specific as you can, giving the make and model of the
equipment you intend to use wherever possible.
Vision Equipment Make (e.g. Sony) Model (e.g. Z1)
(e.g. still cameras, video cameras etc)
Sound Equipment (e.g. Clip Microphone) Make Model
Lighting (e.g. Studio) Make Model
Support Equipment (e.g. tripod, boom) Make Model
Hardware (e.g., Computer, Printer etc) Make Model
Software (e.g. Final Cut Pro) Make Edition
Additional Equipment:
MATERIALS AND PROPS LIST
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8. Please fill in the lists below, giving a brief description of any materials used for your
production.
Costumes (Give details- continue on another sheet if necessary)
Props (Give details -continue on another sheet if necessary)
Still Images (Description and details of copyright holder)
Archive Material (Description and details of copyright holder)
Audio ((Description and details of copyright holder)
Miscellaneous Materials
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9. CITY AND WESTMINSTER COLLEGE, PADDINGTON GREEN, LONDON,
VIDEO PRODUCTION RISK ASSESSMENT
PRODUCTION TITLE:
PRODUCTION DATES:
DATE(S) THIS RISK ASSESSMENT APPLIES TO:
LOCATION:
NAME AND ADDRESS:
PRODUCER:
TEL NO:
THIS FORM MUST BE COMPLETED AND SAFETY PRECAUTIONS
IMPLEMENTED BEFORE ANY REHEARSAL/PRODUCTION IS UNDERTAKEN
TICK ALL OF THE HAZARDS IDENTIFIED:
Aircraft/flying Animals Manual Handling
Asbestos Audience/public Mines/excavations/
caves/tunnels/quarries
Hydraulic hoists Access/egress Heat/cold
Diving operations Compressed gas/ Noise
cyrogenics
Lasers/bright lights Confined spaces Physical exertion
Location lighting Hazardous substances/ Radiation-ionising/ non-
chemicals/ drugs/bio ionising
Scaffolds/rigging/towers Derelict buildings/ Speed
dangerous structures
Stunts Dangerous environment Vehicles
Visual effects/smoke/ snow Electricity/gas Violence/public disorder
effects
Weapons Fire/flammable material Water
Generators Glass Weather
Inexperienced/child/special Working pattern Night Shooting
needs person
Lifting appliances Machinery Working at heights
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10. Other (specify)
For each hazard identified, details must be recorded on the reverse side of this
form.
Details of Activity Hazards Identified and Action Required
Risks Arising
Manual Handling: Details of significant equipment/gear to be carried/transported:
Precautions proposed, including details of any experts engaged:
Person/s responsible for safety:
Tel no/s:
Health and Safety Training. Details of workshops/courses undertaken by responsible
for safety:
Producer:
Person Responsible for safety:
With the above precautions in place I assess the risk to be (high, medium, low):
Signature.................................................................................Date...............................
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11. A COPY OF THIS RISK ASSESSMENT MUST BE ISSUED TO ALL PERSONS
INVOLVED IN, OR AFFECTED BY THE PRODUCTION AND THEIR ATTENTION
DRAWN TO THE INFORMATION SUPPLIED.
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