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Pinterest for Brands

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Pinterest for Brands

  1. 1. For Brands Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
  2. 2. Background • Corporate Social Media Strategist • Carmine Media owner • Business Insider Magazine blogger • Contributor to Business2Community Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
  3. 3. What started Pinterest? “We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.” Evan Sharp Pinterest Designer and Co-Founder
  4. 4. Why is Pinterest Addicting? • Simple design • Content hoarding • Image takes center stage • Easy to use • Interest rather than relationship based
  5. 5. What Can We do on Pinterest? • Curate content • Share images • Bookmark articles and images • Organize what you love • Share pins on Facebook and Twitter • Comment on other pins • Follow other pinners • Follow other boards
  6. 6. Pinterest Growth • Fastest of any social network • More than 25 million unique monthly users • Arguably overtaking Twitter • 2/3 users are over 35
  7. 7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
  8. 8. How does Pinterest Work? • Interest boards • Pinners can follow one another • Upload images • Pin images directly from websites • Pinmarklet • Repin other people’s content
  9. 9. Is Pinterest Right for Your Brand? • Can you visually represent your brand? • Is your audience on Pinterest? • Is your website optimized for Pinterest? • Do you have someone that can create or manipulate images?
  10. 10. What can Pinterest do for My Business? • Drive traffic to your website • Interact with customers/leads • Increase awareness about your brand • Make your brand interesting
  11. 11. Developing a Strategy • Define your goals • Review your website • Consult with your web designer • Make a plan for future imagry
  12. 12. Convert your Account
  13. 13. Benefits of Business Accounts • Pin It buttons • Follow buttons • Board Widgets • Profile Widgets • Logos and Marketing guidelines • Website verification
  14. 14. Verify Website • Settings • Verify Website • HTML File or Meta Tag • Complete on Pinterest • Wordpress.com verification
  15. 15. Buttons and Widgets • Profile Widget • Board Widget • Pin it button • Follow Button Pinterest Board widget
  16. 16. Wordpress Widgets • RSS Widget • Pinterest Badge • Pin it Button for Images • Follow Button • WP Pinner
  17. 17. Business TOS • Using Pinterest • Your Content • Tools for Site Owners • Copyright Policy • Security • Third party links, sites and services • Indemnity http://business.pinterest.com/tos/
  18. 18. Logos & Marketing Guidelines • Downloadable logos in .eps and .png • Logo guidelines • Allowable words & phrases • Marketing guidelines • Contest and Promotions • Aps and Naming Services • Merchandise http://business.pinterest.com/logos-and-marketing-guidelines/
  19. 19. Pinterest’s New Look • Easier and faster navigation • Slightly larger pins • Access to Analytics • Some missing features
  20. 20. Formatting Pins • Use creative titles • Focus on lifestyle • Use keywords • Tag others with @ symbol • Add prices to products • Credit your sources • Ask questions to encourage comments
  21. 21. Pin Descriptions • Descriptions are indexed • Search for People, Boards or Pins • Alt text automatically displays
  22. 22. What Works • Host a live pinning event • Collaborate with other pinners • Ask questions, then pin answers on a Pinterest Board • Humor Board • Company Culture Board • Best Practices Board
  23. 23. Company Culture • Your Headquarters • What You Do • Who You Are • Industry Best Practices
  24. 24. Industry Best Practices
  25. 25. Humor
  26. 26. Contests and Sweepstakes • Consult the TOS first • Ask users to create boards about your brand – Include a keyword so you can repin • Make a board for giveaways – Direct pins to landing pages with info • Random drawings of fans from repins • Best board contests – offer grand prize
  27. 27. Digitize your Catalog • Great potential for retail • Boost your brand image • Sharing • Polyvore
  28. 28. Case Study: Jetsetter Goals •Cultivate Brand Advocates •Empower to Share •Obtain actionable feedback
  29. 29. Case Study: Etsy Goals •Inspiration •Showcase Brand •Increase sales •Use Insights
  30. 30. Case Study: Organized Interiors Goals •Design ideas •Brand presence •Discover unique products
  31. 31. Housekeeping • Admin rights • Artwork • Etiquette • Do more than self promote
  32. 32. SEO • Optimize your page • Brand controlled search results • Brand friendly pins • Linkbuilding outreach • Descriptions are indexed
  33. 33. Copyright • TOS • Cite your source • Pin from original source • Create your own content! • Check before repinning • Avoid embed
  34. 34. Measure and Track • Google Analytics – tagged URLs – Direct traffic • Cross account engagement? • Repins • ReTweets • Pinterest Source Page
  35. 35. Analytics • Business accounts only • Website must be verified • Learn what your followers like • Track your pinning activity
  36. 36. Pay Attention • Pinned months ago • No website linked • Repins began 3/31/13 • Quickly took off • Created and linked blog post and photo album
  37. 37. Pinterest Source Page http://pinterest.com/source/yourdomain.subdomain.com/
  38. 38. Brands Doing it Right • Mashable • Whole Foods • General Electric • Polyvore • Smithsonian • Pinterest Case Studies
  39. 39. Don’t Give Up • Regular posts • Leverage existing SM platforms • Spend the time • Relationships take time • Set aside time to follow new pinners • Pin daily
  40. 40. References • http://about.pinterest.com/copyright/ • http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/ • http://about.pinterest.com/terms/ • http://business.pinterest.com/tos/ • http://techcrunch.com/2013/02/17/social-media-statistics-2012/ • http://pinterest.com/pin/52284045645363385/ • http://www.chipchick.com/2013/02/pinterest-twitter-social.html • http://en.support.wordpress.com/webmaster-tools/#pinterest-site-verification • http://www.hongkiat.com/blog/pinterest-wordpress-plugins/ • http://wordpress.org/extend/plugins/pinterest-rss-widget/ • http://wordpress.org/extend/plugins/pinterest-pinboard-widget/ • http://techcrunch.com/2011/08/19/wordpress-now-powers-22-percent-of-new-active-websites-in- the-us/ • http://searchengineland.com/why-pinterest-is-not-your-seo-miracle-worker-117762 • http://pinterest.com/bergdorfs/i-never-forget/ • http://blog.hubspot.com/blog/tabid/6307/bid/31147/The-Ultimate-Guide-to-Mastering-Pinterest- for-Marketing.aspx • http://www.socialmediaexaminer.com/pinterest-contest/# • http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards • http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/
  41. 41. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing Questions? Connect with me! Pinterest: /carminemedia Facebook: /carminemedia Web: Carminemedia.com Twitter: @suereynolds Instagram: carminemedia

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