2. Background
• Corporate Social Media Strategist
• Carmine Media owner
• Business Insider Magazine blogger
• Contributor to Business2Community
Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
3. What started Pinterest?
“We wanted to create a place where you can go to
upload or collect things on the web and simply
organize it the way you want to.”
Evan Sharp
Pinterest Designer and Co-Founder
4. Why is Pinterest Addicting?
• Simple design
• Content hoarding
• Image takes
center stage
• Easy to use
• Interest rather
than relationship
based
5. What Can We do on
Pinterest?
• Curate content
• Share images
• Bookmark articles and images
• Organize what you love
• Share pins on Facebook and Twitter
• Comment on other pins
• Follow other pinners
• Follow other boards
6. Pinterest Growth
• Fastest of any social network
• More than 25 million unique monthly
users
• Arguably overtaking Twitter
• 2/3 users are over 35
7. Chart credit to: http://www.invesp.com/blog/ecommerce/how-pinterest-changed-facebook.html
8. How does Pinterest Work?
• Interest boards
• Pinners can follow one another
• Upload images
• Pin images directly from websites
• Pinmarklet
• Repin other people’s content
9. Is Pinterest Right for Your
Brand?
• Can you visually represent your brand?
• Is your audience on Pinterest?
• Is your website optimized for Pinterest?
• Do you have someone that can create or
manipulate images?
10. What can Pinterest do for
My Business?
• Drive traffic to your website
• Interact with customers/leads
• Increase awareness about your brand
• Make your brand interesting
11. Developing a Strategy
• Define your goals
• Review your website
• Consult with your web designer
• Make a plan for future imagry
17. Business TOS
• Using Pinterest
• Your Content
• Tools for Site Owners
• Copyright Policy
• Security
• Third party links, sites and services
• Indemnity
http://business.pinterest.com/tos/
18. Logos & Marketing
Guidelines
• Downloadable logos in .eps and
.png
• Logo guidelines
• Allowable words & phrases
• Marketing guidelines
• Contest and Promotions
• Aps and Naming Services
• Merchandise
http://business.pinterest.com/logos-and-marketing-guidelines/
19. Pinterest’s New Look
• Easier and faster navigation
• Slightly larger pins
• Access to Analytics
• Some missing features
20. Formatting Pins
• Use creative titles
• Focus on lifestyle
• Use keywords
• Tag others with @ symbol
• Add prices to products
• Credit your sources
• Ask questions to encourage comments
22. What Works
• Host a live pinning event
• Collaborate with other pinners
• Ask questions, then pin answers on a
Pinterest Board
• Humor Board
• Company Culture Board
• Best Practices Board
23. Company Culture
• Your Headquarters
• What You Do
• Who You Are
• Industry Best Practices
26. Contests and Sweepstakes
• Consult the TOS first
• Ask users to create boards about your
brand
– Include a keyword so you can repin
• Make a board for giveaways
– Direct pins to landing pages with info
• Random drawings of fans from repins
• Best board contests – offer grand prize
27. Digitize your Catalog
• Great potential
for retail
• Boost your
brand image
• Sharing
• Polyvore
38. Brands Doing it Right
• Mashable
• Whole Foods
• General Electric
• Polyvore
• Smithsonian
• Pinterest Case
Studies
39. Don’t Give Up
• Regular posts
• Leverage existing SM platforms
• Spend the time
• Relationships take time
• Set aside time to follow new pinners
• Pin daily
41. Sue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
Questions? Connect with me!
Pinterest: /carminemedia
Facebook: /carminemedia
Web: Carminemedia.com
Twitter: @suereynolds
Instagram: carminemedia
Hinweis der Redaktion
Survey by Social Media Examiner revealed these top social media goals for 2011
Info tab – go through it with them Twitter bio – 160 characters Welcome tabs – iFrames Pagelever Tab Site