This document discusses the importance of branding for businesses, especially startups. It argues that branding provides clarity, savings, and a strategic roadmap by developing a singular idea to guide all creative and communications. Branding is the process of developing a brand's personality, essence, and unified look, tone and feel. This brand then directs everything a business creates, designs, builds, says or does. The document emphasizes that branding matters especially when businesses need to stand out, encapsulate their value quickly, and get the right responses from customers and investors in today's competitive landscape with short attention spans.

1. BRAND
MATTERS
How and Why

2. 2
IS BRANDING FOR ME?

3. 3
BRAND
QUIZ
-We struggle to encapsulate everything we want to
say into a concise story.
-Our value proposition isn’t immediately understood.
-We aren’t getting the responses/reactions we’d like
from investors and/or customers.
-We make subjective calls on how we look and
sound, what we say, write and design.
-We waste time and money recreating the wheel
with every piece of content we create.

4. 4
Create Lots of Content
Across Many Channels
Every day
STARTUPS + SMBS

5. 5
Competitive Landscape
Short Attention Spans
TODAY’S NEW NORMAL

6. 6
ALL MARKETING STARTS
WITH BRAND
If you want to stand out…

7. 7
WHAT IS BRAND?

8. 8
Brand is a singular idea with a
unified look, tone and feel to
guide creative.

9. 9
BRAND
IS NOT…
Logo
Company Name
Tag Line
Website

10. 10
BRAND IS…
Your Mothership
Your North Star
Your Essence

11. 11
BRAND IS…
The Sum of You:
How you look, sound & behave.

12. 12
BRANDING
IS…
The process of
developing a brand

13. 13
“But we’re not a brand….
We’re just trying to get our
business off the ground.”

14. 14
EVERY BUSINESS IS A
BRAND.
Whether you’ve considered it or not…

15. PEOPLE
Brands are a lot like

16. 16
BRANDS HAVE
PERSONALITIES
Like people
that transmit who they are to
the world.

17. 17
BRAND
PERSONALITY
REBELLIOUS
QUEENLY
SMART
FUNNY

18. 18
We feel a brand’s personality
through their content.

19. 19
PERSONALITY:
wide-eyed, pure of heart, nostalgic

20. 20
PERSONALITY:
inventive, hands on, innovative

21. 21
PERSONALITY:
magical, charismatic, empowering

22. 22
Content is how we connect
with our audience….
So getting it right matters.

23. 23
BUILDING YOUR BRAND
Why, When, How

24. 24
CLARITY
• What is my core value proposition?
• What are my personality traits?
• How do I behave?
• What do I sound and look like?

25. 25
SAVINGS
• Are you wasting time + money
debating with your team about what
to say, how to look, how to write?
• Or wasting time + money redoing
content?

26. 26
STRATEGIC
ROADMAP
• Your brand directs everything you
create, design, build, say or do.

27. WHEN Brand
MATTERS

28. 28
YOUR
BUSINESS
Target
Problem/
Opportunity
Value
Proposition

29. 29
YOUR
BUSINESS
Target
Problem/
Opportunity
Value
Proposition
YOUR
CONTENT
Marketing
Assets and
Communications
Name
Logo
Website
Social Media
Advertising
Investor Deck
Email Template
One Sheets

30. 30
YOUR
BUSINESS
Target
Problem/
Opportunity
Value
Proposition
YOUR
CONTENT
Marketing
Assets and
Communications
Name
Logo
Website
Social Media
Advertising
Investor Deck
Email Template
One Sheets
YOUR BRAND
Who You Are
How You Speak
How You Look
How You Behave

31. BRAND
HOW to

32. 32
to remember…
THREE BRAND
PRINCIPLES

33. 33
Your WHY must matter to you
and your audience.
MEANINGFUL

34. 34
CONCISE
Your PITCH must be
immediately understandable.

35. 35
Sing the same tune…Over and over again…
CONSISTENT

36. ABOUT
DRIVETHRU
-Built for startups and SMB’s
-Provides access to Fortune 500 Strategists
-2 week condensed process — quick and affordable.

37. THANK
YOU