As we continue to embrace Web 2.0 in our social lives, how is this impacting on our digital footprint? Taking a proactive approach to self-managing your virtual identity is increasingly important. By leveraging your professional online presence it is possible to develop a professional network that extends beyond immediate connections and has the potential to open new doors to opportunities for scholarly activities. This talk will consider the impact of digital scholarship; the tools we may wish to consider using; and will raise awareness that we have much of value to share as professionals. https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps/new_programme.aspx

1. Who do you really think you are?
UCISA - Spotlight on Digital Capabilities
Sue Beckingham | @suebecks
Sheffield Hallam University

2. Who do you really think you are?
Abstract:
As we continue to embrace Web 2.0 we need to be mindful of
the impressions our digital footprints leave. Taking a proactive
approach to self-managing our virtual identity is increasingly
important, as is taking opportunities to develop professional
networks both online and off. This talk will consider how we can
take ownership and the resulting positive impact as
professionals.
https://www.ucisa.ac.uk/groups/dsdg/Events/2015/digcaps.aspx

3. Whilst interesting, your family tree
is not the focus...
www.bbc.co.uk

4. Who are you as a professional?
What does this mean to others?

5. Communicating
who we are,
what we do,
why we do it,
where we do it,
when we do it, and
how we do it is not easy!

6. Let's take a few
steps back...

7. and talk about

8. ...and I don't mean this kind

9. WHAT IS THE NAME FOR
THESE 6 WHITE .........?

10. WHAT IS THE NAME FOR
THESE 6 WHITE .........?
A: BREAD COBS B: BREAD BUNS
C: BREAD BAPS D: BREAD CAKES
It often depends on where you come from!

11. WHAT IS THE NAME FOR
THIS?

12. WHAT IS THE NAME FOR
THIS?
A: CHIP MUFFIN B: CHIP SARNIE
C: CHIP ROLL D: CHIP BUTTIE
Again it depends on where you come from!

13. ...and there's more!

14. Now consider job titles
Here today are:

15. Consider if someone was looking for the
skills your professional role has
What would they look for?

16. search terms: IT + university or TEL + university

17. search terms: IT + higher education or TEL + higher education

18. advanced people search

19. Who does Google
think YOU are?

20. 1 billion
names are searched in
Google every day.
That means, like it or not,
you've been Googled at
some point - by an
employer, client or even first
date.
94%
of people only look at the
first page of Google results.
If you want to make a first
impression, you need to
make sure your page looks
good.
http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850

21. What search terms will be used to find YOU?

22. http://www.thefilterbubble.com/

23. http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850
Showing on the first page
of a Google search:
LinkedIn
Facebook
Twitter
Google+
SlideShare
Blogs
SOCIAL MEDIA RANKS HIGHLY

25. How do others perceive
who YOU are?

26. In pairs: Explain what your role is and
why it matters
"If you
can't
explain it
simply,
you don't
understan
d it well
enough"
Albert
Einstein

27. Now listen to your partner explaining back to
you what your key skills are

28. ADD
these skills and
keywords to
your
professional
online profiles

29. Add a photo to your
professional profile
Beware your
digital doppelganger

30. How can YOU
make an impact?

31. What is impact?
noun
the striking of one thing against another; forceful contact; collision: the impact of the colliding cars
broke the windshield.
an impinging: the impact of light on the eye.
influence; effect: the impact of Einstein on modern physics.
an impacting; forcible impinging: the tremendous impact of the shot.
the force exerted by a new idea, concept, technology, or ideology:
the impact of the industrial revolution.
verb
to drive or press closely or firmly into something; pack in.
to fill up; congest; throng: a vast crowd impacted St. Peter's Square.
to collide with; strike forcefully: a rocket designed to impact the planet Mars.
to have an impact or effect on; influence; alter: the decision may impact your whole career.

34. 1
2
3
develop and
challenge
ideas
inspire and
engage
others
align with
their own values
and aspirations
EVERYONE can

35. knowledge
networks
online presence
PERSONAL
IMPACT what you say
emotional connection
energy
empathy
experience

36. Start
small....

37. 10 TIPS TO DEVELOP YOUR
ONLINE PRESENCE
1
Create a
LinkedIn
profile
2
Consider
your skills
and add
keywords
3
Add a
photo to
your
profile
4
Edit your
public URL,
add to email
signature
5
Join
groups
6
Add
projects to
your
profile
7
Link
SlideShare
to your
profile
8
Add any
publications
to your
profile
9
Blog good
practice
and tips
10
CONNECT
WITH
PEOPLE!

38. Why ?
https://press.linkedin.com/about-linkedin
build
connections
group
discussions
collaboration
opportunities
share your
expertise

39. Developing an online
presence might include
blogging, tweeting or curating

40. Join a tweetchat e.g. #LTHEchat
http://lthechat.com/ @LTHEchat

41. Build connectedness between profiles
LinkedIn
Blog
SlideshareTwitter
Google+PHOTO BIO

42. “Become a central connector”
people to whom others turn for information
and advice, in other words, the influencers
in organisations.

43. http://dilbert.com/strip/2011-10-30

44. Find your niche topic
to curate and share

45. http://www.slideshare.net/suebeckingham
Add:
• presentations
• documents
• infographics

46. Free analytics

47. http://socialmediaforlearning.com/
Write your own blog

48. https://shu.academia.edu/SueBeckingham
Add
• your blog
• conference presentations
• projects
• how to guides
• publications

49. http://shura.shu.ac.uk/

50. http://shura.shu.ac.uk/

51. http://www.opendoar.org/
Spaces to share your work

52. http://doaj.org/

53. Measures of impact?
comments
likes
shares
bookmarks
downloads
RTs
mentions

55. Does Klout matter?
According to author Gina Carr
"Klout matters today for those who are
influencers or those who want to be
influential. This is particularly true for
people like authors, professional speakers,
actors, marketing professionals and other
thought leaders."
http://mashable.com/2013/10/22/improve-your-klout-score/

56. Building your personal and professional network
TAKES TIME

59. Confession: this was shared on Facebook and
I don't have the source

60. go.shu.ac.uk/socialmedia

61. Make new connections
at this conference!

62. Sue Beckingham | @suebecks
Educational Developer with a research interest in the use of social media
in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham

63. Who do you really think you are?
As we continue to embrace Web 2.0 in our
social lives, how is this impacting on our digital
footprint? Taking a proactive approach to self-
managing your virtual identity is increasingly
important. By leveraging your professional
online presence it is possible to develop a
professional network that extends beyond
immediate connections and has the potential to
open new doors to opportunities for scholarly
activities. This talk will consider the impact of
digital scholarship; the tools we may wish to
consider using; and will raise awareness that we
have much of value to share as professionals.