An introduction to LinkedIn which looks at 10 useful tips to develop and enhance your profile.

1. LinkedIn Mini Masterclass
Sue Beckingham @suebecks

2. to enhance your LinkedIn profile
10 Useful Tips
Whilst developing your profile you can opt to
make it private until you are ready to share it
#1
Look at the
privacy
settings and
options

3. 10 Useful Tips
Research has found that profiles are more
trusted when they contain a photo
to enhance your LinkedIn profile
#2
Include a
photo

4. Click on the 'Edit Profile' button to update
any of the sections or the 'Improve your
profile' button for suggestions.
Proofread any changes you make for errors!
10 Useful Tips
to enhance your LinkedIn profile
#3
Complete
your whole
profile

5. 10 Useful Tips
LinkedIn members did over 5.7 billion
professionally-oriented searches on the
platform in 2012
Consider the search words they will use to
find expertise in your field and include these
in your profile
to enhance your LinkedIn profile
#4
Include
relevant
keywords

6. 10 Useful Tips
Your headline will default to your current job
title, but this can be edited to add further
information and keywords
to enhance your LinkedIn profile
#5
Edit your
headline

7. 10 Useful Tips
The default URL will also include random numbers
and letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111.
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
to enhance your LinkedIn profile
#6
Customise
your public
profile URL

8. 10 Useful Tips
Add relevant skills to your profile. Valued connections
may then publically endorse your skills and expertise
to enhance your LinkedIn profile
#7
Add skills
to your
profile

9. 10 Useful Tips
You may give others a recommendation, but
do also consider asking people you have
worked with to give you one too.
to enhance your LinkedIn profile
#8
Ask for
recommendations

10. 10 Useful Tips
• Connect with current and previous work colleagues
• Search by name, company, school, email contacts or
group members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections
to enhance your LinkedIn profile
#9
Make
connections

11. 10 Useful Tips
• Engage in discussion topics and answer questions
in your specialism
• Develop new connections
• Create your own group
to enhance your LinkedIn profile
#10
Join relevant
Groups
LinkedIn members are
sharing insights and
knowledge in more than
1.5 million
LinkedIn Groups

12. Make the most of
YOUR profile!
uk.linkedin.com/in/suebeckingham/