Ashwamedha is the flagship event of Ahvan, the B-School fest of IIM Indore.

1. Ashwamedha ’09
November, 2009
BROCHURE
ASHWAMEDHA
CONCEPT
In the search for India’s best, Indian Institute of
Management Indore presents Ashwamedha, an
event earmarked to anoint the person who shall
lead tomorrow's India Inc. Ashwa, the flagship
event of Ahvan (formerly called IRIS), is a unique
platform where you prove to be the rightful
holder of the title of “The Best Leader”. The
event draws a parallel to the ancient Vedic ritual
of the same name, performed to attain power,
glory, fame and prosperity. Ashwamedha pacifies
your quest for greatness and immortality. It is an
event where you would make friends but won’t
give an inch to anyone for there is no place for
second best.
Ashwamedha is reinvented every time. The event
concepts would not be akin to anything you have
seen or heard from anyone. The surprise element
has helped Ashwa achieve the status of the most
anticipated event in the B-School calendar.
“2nd Best is just an
Oxymoron”

2. Ashwamedha ’09
November, 2009
“The most anticipated event of IRIS, Ashwamedha, lived up to its
billing in terms of the quality of participants and the testing and
grueling rounds it comprised of” – The Financial Express
THE STAGES
Contenders from invited B-Schools
enter the contest and participate in
the Hurdle, an online test. Selected
100 proceed to Ignite. Ignite is an
online event of social relevance
30 contenders are invited to the
campus where they perform a
number of group tasks testing
managerial and leadership skills, on
Day 1 of Ashwa, the Ascend
Selected contenders proceed to Day
2, the Summit, and perform tasks of
increased complexity, stress and
pressure proving their leadership and
execution skills
Chosen few enter Spotlight, a public
stress interview by eminent panel of
“Ekameva Jayate” judges comprising of leaders from
ONE ALONE TRIUMPHS industry and the academic world

3. Ashwamedha ’09
November, 2009
Ashwamedha is the true embodiment of
the spirit of competition, where the
participants co-operate to advance and
yet have to outwit their adversaries
About Ashwamedha your mettle in varied aspects like Eligibility
negotiation, decision making, team work,
Ashwamedha is meticulously designed each creativity, stress handling, self- confidence Final year PGP students of invited B-Schools (Top 30. Visit www.ahvan.in for the list
year by a special team comprising of and other such skills testing your managerial of invited schools)
students, professors and consultants. Every and leadership acumen in high pressure EPGP Students of invited B-Schools
year, more than 1500 of the brightest minds situations. The event is divided into multiple
from the top B-schools of the country stages and the level of complexity and People holding MBA equivalent degrees, working in concerns
participate in this grand event. Ashwamedha pressure increases with each passing round.
is a battle spread over 30 days culminating in Non MBA holders who have full time paid work experience of two years or more
a grand finale at the IIM Indore campus. With This time Ashwamedha goes global. We are
Entry Fee
the philosophy of “Ekameva Jayate”, open to final year students of India's top 30 B-
Ashwamedha awards only a single winner Schools and 30 international counterparts of Free for current PGP and EPGP students
who takes it all including the prize money of highest repute.
Rs. 1,50,000/-. Ashwamedha is the true Rs 500 is the entry fee for working professionals. Professionals will be invited to the
embodiment of the spirit of competition, We have thrown Ashwa open to corporate campus on the basis of their performance in the Hurdle- an aptitude online test, and
executives, who have been there and done it their B-Plan for sustainable solution for a given social problem. The Hurdle round will
where the participants co-operate to advance not be an elimination round for working professionals.
and yet have to outwit their adversaries. For all. It gives an opportunity for current
only one shall take the prize money and the students to benchmark skills and to match
coveted Golden Horse home. creativity with the best in business. It won’t
be a walk in the park for the executives too. If Winner takes home Rs 1,50,000 and the trophy
The event places you in a series of simulated you disagree, we invite you to prove it and
For registration and rules, visit our page in to www.ahvan.com. Registration closes on
real life scenarios where the you have to use pocket a cool 150,000 Rupees.
30th October. Campus round participants would be provided up to Rs 2000 for
your wits, knowledge and passion to prove
conveyance. Shared accomodation will be provided in IIM Indore hostel.

4. Ashwamedha ’09
November, 2009
TASK DETAILS plans. After the day of featuring, the author They tasks are also designed to test aspects
TIMELINES
will get a day to incorporate the suggestions like innovation, negotiation, team play,
and submit the final B-plan. Each club will decision making, stress handling ability,
Hurdle have a faculty of IIM Indore as the judge for street smartness, power play and so on. 30th Deadline for Registration
the club who will periodically post his Some fun activities will be thrown in to ease October
An online aptitude test. It is an elimination comments. Based on the performance in the burden of the grueling schedule.
round for current students and one of the Ignite round (plan and critique) the judges 31st Hurdle round
judging parameters for working will recommend people to invite for the Campus round day 2- Summit October
professionals campus round from their respective clubs.
Surviving contestants shall be given one or 1st Hurdle results, Launching of
Ignite Working professionals will also have the task two tasks of high stress and complexity to November the round Ignite
of creating a B-plan based sustainable test out leadership aptitude and execution
100 surviving students would be placed in solution to a social issue, but professionals mettle. 5th Deadline for submission of
10 clubs each of size 10. Each club will be will not be put through the full rigor of the November initial B-Plans
given a social issue for which they have to Ignite round. Their B-Plan and their Grand Finale- Spotlight
create a B plan based solution that is performance in Hurdle will be used to 6th Ignite begins
determine the campus round invitees. Public stress interview with eminent judges November
sustainable and submit their presentations.
is held under a spotlight in IIM Indore
After submissions, the Ignite round will Campus round day 1- Ascend Auditorium filled to it capacity. The ultimate 10th Ignite concludes
begin and run for 5 days. Each day two winner is the one who after proving his November
plans gets featured online from each club. Ascend involves a series of tasks testing the mettle among other participants, is also
All the members of the respective clubs will contestant’s expertise in various domains unfazed by the crowd, panel of judges and 12th Dispatching Invitations for
have to post their critique on the featured like marketing, finance, strategy, operations. charms the audience with his wits. November campus round
19th Campus round day 1,
CONTACT DETAILS November Ascend
Srinath Ramachandra | p08srinathr@iimidr.ac.in | 9009174669
Sudhir Nair | p08sudhirn@iimidr.ac.in | 9907664683 20th Day 2- Summit, Spotlight,
www.ahvan.in November Conclusion of Ashwamedha