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Balancing
            Greed
 Greed              Fear

   and
  Fear
Savings v/s Investments
                             Savings = Income – Expenditure
                       Investments = Savings + (Savings X Returns)




Inflation cannot be avoided but its impact can be minimised with prudent investment planning
How to be your own investment counselor
                                                            – Dick Fabian

 Evidence shows that investors - investors in anything – make no money over a
 10 year period. There are several reasons for this tragic statistic, including:


  1.    Not setting a goal
  2.    Chasing trendy investments
  3.    Relying on reports from the financial press
  4.    Blindly taking advice from brokers or financial planners
  5.    Making emotional mistakes and so on

 Without a clear cut investment plan, you will fail eventually
Why do we save money?

The future is uncertain

Cost of living (education, marriage) is rising - INFLATION

Needs and aspirations are increasing – better housing, vehicles, holidays abroad

It is not possible to continue working for long hours beyond a certain age…time
to sit back and make your money work for you, essentially retirement planning
Options You Have Checked Out

       Gold


       Fixed Income



                      Confusion
       Equities
How good is the money you invest in
                 fixed income securities?
    8


    7


    6
                                                                                 You are losing your
    5                                                                            purchasing power!

    4


    3


    2


    1


    0
               Interest Rate                        Less Inflation   Less Tax   Post Tax and Inflation
   -1                8%                                5.5%          2.72%            -0.22%

Instrument under consideration – 8% taxable Bonds
1 year average inflation rates assumed at 5.5%
Assuming highest tax rate.
Cumulative annualised returns of different asset classes
                          (1985 – 2010*)


       Equity                                                                   16.7


         G Sec                                       10.8


     Bank FD                                       10.1


          Gold                               9.4


    Inflation                          6.5
                                                            (% Annualized returns)


                 0.0             5.0                 10.0                   15.0       20.0


Over time, a portfolio of well chosen stocks is likely to outperform other asset classes
                                                       But equities are more risky …



*Returns till October 31, 2010
 Source: CLSA
The voting machine & the weighing scales
                         (short term volatility & long term returns)




Source Data: www.bseindia.com
Past performance of the SENSEX may or may not be sustained in the future .
Note: The base year of the SENSEX is 1978-79 and the base value is 100. Please visit
www.bseindia.com for the SENSEX calculation methodology.
Voting Machine and Weighing Scale

                                           1-Year              5-Years       10-Years           15-Years


       Max Returns                          267%                 53%            35%                27%
                                         (March 1992)         (March 1992)   (March 1992)       (March 1994)

       Min Returns                           -47%                -5%            -2%                 6%
                                         (March 1993)         (March 1997)   (March 2002)       (March 2009)

       Average Returns                       28%                 18%            18%                18%


       Loss Probability                     10/29                3/25           1/20               0/15



        To conclude, the longer you remain invested:
        1.      Lower is the probability of loss
        2.      The volatility of returns reduces
        3.      The returns from equities become predictable and is equal to earnings growth plus dividends


Source Data: www.bseindia.com, Internal Calculations
Past performance may or may not be sustained in the future.
Equities – An Asset Class worth
                              considering
                Equities, while being volatile and extremely unpredictable over short periods of
                time, tend to be a prudent investment over longer time horizons

                Over the long run equity returns tend to track underlying fundamentals and are
                determined by the following factors:

                       The dividend yield at the time of initial investment

                       The subsequent rate of growth in earnings

                       The change in the price – earnings ratio during the period of investment


                The total of these three components explains nearly all of the stock
                market returns over extended holding periods


Source: Common Sense on Mutual Funds, John C. Bogle
Sensex growth and profit growth

                                                                                             BSE Sensex - Profit growth versus Index growth

                                  3,000.00
  Profit growth vs index growth




                                  2,500.00


                                  2,000.00


                                  1,500.00


                                  1,000.00


                                   500.00


                                       -
                                             Mar-89

                                                      Mar-90

                                                                  Mar-91

                                                                           Mar-92

                                                                                    Mar-93

                                                                                               Mar-94

                                                                                                        Mar-95

                                                                                                                 Mar-96

                                                                                                                          Mar-97

                                                                                                                                   Mar-98

                                                                                                                                            Mar-99

                                                                                                                                                     Mar-00

                                                                                                                                                              Mar-01

                                                                                                                                                                       Mar-02

                                                                                                                                                                                Mar-03

                                                                                                                                                                                         Mar-04

                                                                                                                                                                                                  Mar-05

                                                                                                                                                                                                           Mar-06

                                                                                                                                                                                                                    Mar-07

                                                                                                                                                                                                                             Mar-08

                                                                                                                                                                                                                                      Mar-09

                                                                                                                                                                                                                                               Mar-10
                                                                                                                                                 Year


                                  Profit growth                Sensex grow th




Source : DSP Merrill Lynch & Motilal Oswal Securities FY10 – As on March 31, 2010.
Avoid ‘Decision Paralysis’

Stop worrying about market fluctuations

Start thinking about your goals and the time you have to achieve them

Get invested into a mutual fund and benefit from portfolio diversification

Focus on long term investing – short term thinking is the enemy of long term
investment success

Have reasonable return expectations

Enroll for SIP – A disciplined approach

Take advantage of the ups and downs in the market
Presenting
Systematic Investment Plan
       A Prudent Investment Strategy
What is Rupee Cost Averaging (RCA)

 RCA refers to an investment technique intended to reduce exposure to risk
 associated with making a single large purchase

 Invest a fixed amount at regular intervals (e.g. monthly) regardless of the
 market levels. In this way more units are purchased when prices are low and
 fewer units are purchased when prices are high

 Limits / avoids the worst case scenario of an immediate drop in asset value after
 a lump sum investment

 Investors can expect a reduction in variance in performance by implementing
 rupee cost averaging
Systematic Investment Plan
                              A Graphical Illustration
     Identical amounts invested through a SIP and in one lumpsum. Investor A starts investing ` 1,000 every month in an equity mutual
     fund scheme starting in January. Investor B invests ` 12,000 in one lump sum in the same scheme

                                                                          Investor A                                      Investor B
             Month                    NAV*                    Amount                     Units                   Amount                 Units
                                       (`)                      (`)                                                (`)
            January                   16.240                    1,000                   61.5764                  12,000                738.9163
           February                   16.266                    1,000                   61.4779
             March                    15.123                    1,000                   66.1244
              April                   15.266                    1,000                   65.5050
              May                     16.845                    1,000                   59.3648
              June                    16.991                    1,000                   58.8547
              July                    15.501                    1,000                   64.5120
            August                    15.114                    1,000                   66.1638
          September                   12.774                    1,000                   78.2840
            October                   13.848                    1,000                   72.2126
           November                   14.566                    1,000                   68.6530
           December                   15.111                    1,000                   66.1770
             Total                                             12,000                   788.906                  12,000                738.916



*NAV as on the 10th of every month. These are assumed NAVs in a volatile market.
Disclaimer: The illustration above is merely indicative in nature and should not be construed as investment advice. It
does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund Scheme(s). SIP
neither ensures profits nor protects you from making a loss in declining markets.
Systematic Investment Plan
 A Graphical Illustration (Continued)
As seen in the table, by investing through SIP, you end up buying more units when the price is low
 and fewer units when the price is high. However over a period of time these market fluctuations
         are generally averaged and the average cost of your investment is often reduced.

18                                          16.991

16
14
12                                                                12.774
                                                                                When the price is the
10          When the price is the
                                                                                 lowest, you buy the
             highest, you buy the
 8          least number of units                                              highest number of units
 6
 4                                         58.854                 78.284
                                            units                  units
 2
 0
      Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Systematic Investment Plan
A Graphical Illustration (Continued)
 At the end of the 12 months, Investor A has more units than Investor B, even
 though they invested the same amount

 That’s because the average cost of Investor A’s units is lower than that of
 Investor B

 Investor B made only one investment and that too when the per unit price was
 high


    Investor A’s average unit price = 12,000 / 788.905 = ` 15.211

    Investor B’s average unit price = 12,000 / 738.916 = ` 16.240
Benefits of Systematic Investing

Disciplined investments (Remember, an investor’s worst enemy is not the stock
market, but his own emotions)

Reach your financial goals

Take advantage of Rupee Cost Averaging

Grow your investments with compounded benefits

Do all this effortlessly
Steps to financial success…

Invest regularly

Start early

Control consumption and exercise self control

Benefit from power of compounding
Consider the following situation:

Four friends plan to save and invest for retirement at the age of 60

Due to their individual circumstances, cash flows etc. each of them start saving
at different periods of time / ages

The following table illustrates their investment decisions and outcomes…
Starting early matters!
                                                                   An Illustration

          Particulars                      Option 1                       Option 2                       Option 3            Option 4


      Amount invested                        1,000                          1,000                          1,000              1,000
         p.m. (`)

         Starting age                          20                             30                             35                40
           (Years)

       Investment for                          40                             30                             25                20
           years

      Assumed Rate of                         12%                            12%                            12%                12%
        Return p.a.

        Total Amount                       4,80,000                       3,60,000                       3,00,000            2,40,000
          invested
              (`)
    Maturity amount at                  1,18,82,420                      35,29,914                      18,97,635            9,99,148
            60
            (`)


Disclaimer: The above investment simulation is for illustration purpose only and should not be construed as a promise
on minimum returns and safeguard of capital. HDFC Mutual Fund / HDFC Asset Management Company Ltd. Is not
guaranteeing or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against loss in
a declining market. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund
Scheme(s)
The power of compounding
                          Illustration (Cont’d)

                 Maturity amount at age 60 – Figures in Lacs
140

        119
120


100
                          Starting late earned you 12 times
80                                   less wealth!!
60


40                          35

                                                            19
20
                                                                       10

 0
      Option 1            Option 2                        Option 3   Option 4
                                     Investment Options
Consider another situation
                                            An Illustration
Four investors start investing in the S&P CNX Nifty on the 1st business day of each month at different periods
of time.


                                                 Start Date                 Amount Invested Per month (`)



            Investor A                         March 1, 1993                             5,000



            Investor B                         January 1, 1999                           7,500



            Investor C                       December 3, 2001                            10,000



            Investor D                       November 1, 2004                            15,000
On September 30, 2010 they review their
                      portfolios and realize this startling fact:
                                                         Illustration ( Cont’d)
             The more you delay starting your investment…

                                          Investor A                   Investor B                    Investor C             Investor D

      Monthly Investment                March 1, 1993               January 1, 1999             December 3 ,2001         November 1, 2004
        Commenced on
      Amount per Month(`)
                      (`)                   5,000                         7,500                        10,000                15,000

        No. of installments                  210                           140                          105                    70

     Total Amount Invested                1,050,000                    1,050,000                     1,050,000              1,050,000
              (`)
         Compounded                           15                            19                           22                    20
     Annualised Returns as
     on 30th Sept, 2010(%)
              (p.a)
       Market Value as on                 4,459,384                    3,475,142                     2,947,182              1,874,528
      September 30, 2010
              (`)


       …less is the amount of wealth created, inspite of earning a substantially
                     higher return and investing more per month!!!

Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise
on minimum returns and safeguard of capital. The AMC / Mutual Fund is not guaranteeing or promising or forecasting
any returns. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund
Scheme (s). SIP does not assure a profit or guarantee protection against a loss in declining market.
Analysis

Investor A’s portfolio is worth 138% more than Investor D’s


This is inspite of Investor D investing three times more per month and
earning a higher return than that of Investor A’s per year on
his investment!!!

The benefits of starting early (albeit in smaller amounts) and investing regularly
far outweigh anything else; compound interest is indeed a miracle
Power of Compounding
                                  The Eighth Wonder of the World
                                An analysis of ` 10,000/- invested in the S&P CNX NIFTY on July 11, 1990

                     Date                             Market Value (`) in S & P CNX Nifty    % of Total Capital Appreciation Missed
                                                                    Index
               July 11, 1990                                           10,000
              January 2, 1995                                          40,305                                   80%
              January 1, 1998                                          36,863                                   82%
              January 1, 2001                                          42,765                                   79%
              January 1, 2002                                          35,980                                   82%
              January 1, 2003                                          37,509                                   82%
              January 1, 2004                                          65,198                                   68%
              January 2, 2007                                         136,631                                   34%
             January 1, 2008                                          209,490                                   -2%
              January 1, 2009                                         103,425                                   50%
             January 4, 2010                                          178,391                                   13%
           September 20, 2010                                         205,590

 The cost of missing out on just ~9% of the total time (the last 18 months of the 20 year period) under analysis results in the investor
                   losing out on 50% of the capital appreciation possible by staying invested for the entire duration.
                                  Compounding is truly a miracle if given the time to work its magic!!



Disclaimer: The above investment simulation is for illustrative purposes only
and should not be construed as a promise on minimum returns and safeguard
of capital. HDFC Mutual Fund/ HDFC Asset Management Company Limited
is not guaranteeing or promising or forecasting any returns.
Power of Compounding
 The table below shows the difference in the overall returns due to compounding of interest rates
  An Illustration                   at their respective levels
                        A marginal difference of 2% has a significant impact on eventual wealth creation

                Year                   Cashing on Interest                                      Interest Reinvested
                                    Assumed Rate of Interest                               Value at the end of the year
                                       ( Simple interest)                          Assumed Rate of Interest ( Compound Interest)

                                                8%                            8%                       10%                      12%
1                                            8,000                      1,08,000                   1,10,000                1,12,000
5                                            8,000                      1,46,933                   1,61,051                1,76,234
10                                           8,000                      2,15,892                   2,59,374                3,10,585
15                                           8,000                      3,17,217                   4,17,725                5,47,357
20                                           8,000                      4,66,096                   6,72,750                9,64,629
25                                           8,000                      6,84,848                  10,83,471               17,00,006
30                                           8,000                     10,06,266                  17,44,940               29,95,992
Total Interest Earned (1)                 2,40,000   71%                2,40,000    24%            3,00,000   17%          3,60,000   12%
Principal (2)                             1,00,000   29%                1,00,000    10%            1,00,000   6%           1,00,000   3%
Interest on Interest (3)                         0                      6,66,266    66%           13,44,940   77%         25,35,992   85%
Total Amount                              3,40,000   100%              10,06,266    100%          17,44,940   100%        29,95,992   100%
(4)= (3)+(2)+(1)

                       Einstein refers to the “Power of Compounding” as the “Eighth wonder of the World”

Disclaimer: The above investment simulation is for illustrative purposes only and should
not be construed as a promise on minimum returns and safeguard of capital. HDFC Mutual
Fund/ HDFC Asset Management Company Limited is not guaranteeing or promising or
forecasting any returns.
Exercise Self Control.
 Reduce Consumption.
The Story of Mahesh and Ramesh
Mahesh

Mahesh has recently graduated from a premier management institute. He gets a
job as an executive at a MNC. He’s living at home with his parents and saving
every last rupee so he can make the ` 80,000 down payment on a ` 8,00,000
new car

He takes out a car loan for the remaining ` 7,20,000. It’s a five year loan at
11.67% p.a. interest, so he pays EMI of ` 16,000 every month to the finance
company

He cringes the first time he pays the ` 16,000 EMI, but forgets all that when
he’s driving around in the new car

A few months later, the car’s condition deteriorates. There are scratches on the
doors and stains on the carpets; its just another car now but Mahesh is stuck
with the payments
Ramesh

Ramesh has also just graduated from the same institute and works with
Mahesh as an executive at the MNC. He also lives at home with his parents

Ramesh took the ` 80,000 he’d saved up and bought a second hand car. Since
he paid cash, he didn’t have car payments to be made to the finance company

So instead of paying an EMI of ` 16,000 to the finance company, he invested
` 16,000 a month in a diversified equity mutual fund
Mahesh (Five years later)

At the end of five years, he’s sick of the car

He’s finally paid off the car loan, which cost him an extra ` 2,40,000 in interest
charges

So between the loan and the original purchase price, Mahesh has invested
` 10,40,000 in this car, not including taxes and fees, insurance premiums, gas,
oil and maintenance

If he sold the car now, its resale value would fetch him ` 2,00,000. So what he’s
got to show for his ` 10,40,000 investment is a ` 2,00,000 car that he doesn’t
even like anymore
Ramesh (Five years later)

             Five years later, when Mahesh was mailing out his last car payments, the value
             of Ramesh’s mutual fund had increased

             Between the increase of the fund itself and the steady stream of ` 16,000
             contributions to the fund, Ramesh has an asset of nearly ` 12,00,000 (at an
             assumed rate of return of ~8% p.a.)

             He also has the used car, which gets him back and forth OK, and he never
             worries about dents and scratches because he never thought of it as an
             investment, its only transportation

             As we leave this economic morality tale, Ramesh has enough money to make a
             down payment on his own house and move out of his parent’s house, while
             Mahesh continues to mooch


Disclaimer : The above illustration is merely indicative in nature and should not be construed as an
investment advice. It does not in any manner imply or suggest current or future performance of any HDFC
Mutual Fund Scheme(s). SIP does not assure a profit or guarantee protection against loss in a declining
market.
To summarize:

If you start saving and investing early enough, you’ll get to a point where your
money is supporting you

This is what most people hope for, a chance to have financial independence
where they’re free to go places and do what they want, while their money stays
home and works for them

It will never happen unless you get into the habit of saving and investing and
putting aside a certain amount of money every month wisely
HDFC Equity Fund – A Case Study
Product Features
Type of Scheme                                   Open-ended Growth Scheme

Inception Date (Date of allotment)               January 1, 1995

Investment Objective                             To achieve capital appreciation

Fund Manager $                                   Prashant Jain (Since June 19, 2003)*

Plans / Options                                  Growth and Dividend
                                                 The Dividend Option offers Dividend Payout and Reinvestment facility

Minimum Application Amount                       Purchase: ` 5,000 and any amount thereafter
(Under Each Plan)                                Additional Purchase: ` 1,000 and any amount thereafter

Load Structure                                   Entry Load:
                                                         Not Applicable. Pursuant to SEBI circular no. SEBI/IMD/CIR No.4/ 168230/09 dated June 30, 2009,
                                                         no entry load will be charged by the Scheme to the investor. Upfront commission shall be paid
                                                         directly by the investor to the ARN Holder (AMFI registered Distributor) based on the investors’
                                                         assessment of various factors including the service rendered by the ARN Holder.

                                                 Exit Load:
                                                          In respect of each purchase / switch – in of units, an exit load of 1.00% is payable if units are
                                                          redeemed / switched – out within 1 year from the date of allotment.
                                                          No exit load is payable if units are redeemed / switched out after 1 year from the date of
                                                          allotment.

                                                 No entry / exit load shall be levied on bonus units and units allotted on dividend reinvestment.

Benchmark                                        S&P CNX 500




*Date of Migration from Zurich India Mutual Fund.
$ Dedicated Fund Manager for Overseas Investments: Miten Lathia
Start early, continue regularly:
                 The table below shows notional loss of wealth due to delay in starting SIP




# Past Performance may or may not be sustained in the future.
Load is not taken into consideration. Investors are advised to refer to the Relative Performance table on slide No. 38.
Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise on
minimum returns and safeguard of capital. HDFC Asset Management Company Limited / HDFC Mutual Fund is not guaranteeing
or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against a loss in a declining market.
HDFC Equity Fund- SIP Returns
                                Snapshot as on 30th November 2010
      This is how your investments would have grown if you had invested say ` 1,000 systematically on the first
                                business day of every month over a period of time.

                                               Since                         10 Year                       5 Year                    3 Year   1 Year
   SIP Investments                          Inception $                        SIP                          SIP                       SIP      SIP
                                                SIP

   Total Amount                                 191,000                       120,000                       60,000                   36,000   12,000
   Invested (`)


   Market Value (`)                            3,138,270                      739,040                      113,510                   63,040   14,180



   Returns (annualised)                           30.59                        34.14                        25.82                    39.94    35.49
   (%) * ^



   Benchmark Returns                              16.64                        21.77                         14.47                   22.28    15.00
   (annualised) (%) #



^ Past Performance may or may not be sustained in the future.
# S&P CNX 500 $ Inception Date: January 1, 1995
*Load is not taken into consideration and the Returns are of Growth Option. Investors are advised to refer to Relative Performance
table on slide 15 for Non – SIP Returns
Please refer to the SIP enrolment form or contact the nearest ISC for SIP load structure.
Disclaimer: The above investment simulation is for illustrative purpose only and should not be construed as a promise on
minimum returns and safeguard of capital. HDFC Mutual Fund / HDFC Asset Management Company Ltd. is not guaranteeing
or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against loss in a declining market.
Please refer SIP enrolment form or contact nearest ISC for SIP load structure.
HDFC Equity Fund – Relative Returns
                                   as on 30th November 2010

                   Period                        Returns (%) ^   S&P CNX 500 Returns (%) #




  Last 1 Year (365 Days)                             31.87                 15.34


  Last 3 Years (1098 Days)                           12.74                 -0.61


  Last 5 Years (1826 Days)                           24.41                 15.69


  Last 10 Years (3653 Days)                          31.71                 17.84


  Since Inception (5751 Days)                        23.70                 10.51




^ Past performance may or may not be sustained in the
future
Above returns are compounded annualized (CAGR)
# Benchmark Index
Date of Inception: January 1, 1995
A few simple rules to conclude with:

 Invest you must – The biggest risk is the long-term risk of not putting your
 money to work at a return which beats inflation, not the short term risk of price
 volatility

 Time is your friend – Give yourself all the time you can. Start early, even with
 a small amount and never stop. Even modest investments in tough times will
 help you sustain the pace and will become a habit; compound interest is a
 miracle

 Stay the course – No matter what happens, stick to your program. It is the
 most important single piece of investment wisdom you will receive
“Failing         to plan is planning to
                      fail”
-Robin Sharma.
Think of each SIP payment as laying a
   brick. One by one, you can lay the
foundation of a secured financial future.


            Thank You
DISCLAIMER: This presentation has been prepared and issued on the basis of internal data, publicly available information and other sources believed to be
reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact and terms and conditions
and features of HDFC MF Systematic Investment Plan (SIP). The information/ data herein alone is not sufficient and shouldn’t be used for the development or
implementation of an investment strategy. It should not be construed as investment advice to any party. The statements contained herein may include
statements of future expectations and other forward-looking statements that are based on our current views and assumptions and involve known and unknown
risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. The
recipient alone shall be fully responsible / liable for any decision taken on the basis of this presentation. The content of this presentation is confidential and
intended solely for the use of the addressee. If you are not the addressee, or the person responsible for delivering it to the addressee, any disclosure, copying,
distribution or any action taken or omitted to be taken in reliance on it is prohibited and may be unlawful. No part of this document may be duplicated in whole or
in part in any form and/or redistributed without prior written consent of the HDFC Mutual Fund/ HDFC Asset Management Company Limited (HDFC AMC). The
recipient(s) should before investing in the Scheme(s) make his/their own investigation and seek appropriate professional advice. HDFC MF SIP does not assure a
profit or guarantee protection against loss in a declining market. HDFC Mutual Fund/ HDFC AMC is not guaranteeing or promising or forecasting any returns.

Risk Factors: All mutual funds and securities investments are subject to market risks and there can be no assurance that the Schemes’
objectives will be achieved and the NAV of the Schemes may go up or down depending upon the factors and forces affecting the securities
market. Past performance of the Sponsors and their affiliates / AMC / Mutual Fund and its Scheme(s) do not indicate the future performance of the Scheme of
the Mutual Fund. There is no assurance or guarantee to unit holders as to the rate of dividend distribution nor that dividends will be paid regularly. Investors in
the Schemes are not being offered any guaranteed / assured returns. The NAV of the units issued under the Schemes may be affected, inter-alia by changes in
the interest rates, trading volumes, settlement periods, transfer procedures and performance of individual securities. The NAV will inter-alia be exposed to Price /
Interest Rate Risk and Credit Risk. HDFC Equity Fund, an open-ended growth scheme is only the name of the Scheme and does not in any manner
indicate either the quality of the Scheme, its future prospects and returns. Please read the Scheme Information Document and Statement of
Additional Information before investing. In view of the individual nature of tax consequences, each investor is advised to consult his/her professional tax
advisor. Investment Objective: To achieve capital appreciation. Asset Allocation Pattern: Equity and equity related instruments (80%-100%); Debt and
Money Market Instruments (0-20%). Investment in securitised debt, if undertaken, will not exceed 20% of the net assets of the Scheme. Load Structure:
Entry Load: Not Applicable. Upfront commission shall be paid directly by the investor to the ARN Holder (AMFI registered Distributor) based on the investors’
assessment of various factors including the service rendered by the ARN Holder. Exit Load: In respect of each purchase / switch - in of units, an exit load of
1.00% is payable if units are redeemed / switched out within 1 year from the date of allotment. No exit load is payable if units are redeemed / switched - out
after 1 year from the date of allotment. Terms of Issue: Applications for subscriptions /redemptions /switches would be accepted at official points of acceptance
on all Business Days at NAV based prices. The AMC will calculate and publish NAVs on all Business Days. Statutory Details: HDFC Mutual Fund has been set up
as a trust sponsored by Housing Development Finance Corporation Limited and Standard Life Investments Limited (liability restricted to their contribution of ` 1
lakh each to the corpus) with HDFC Trustee Company Limited as the Trustee (Trustee under the Indian Trusts Act, 1882) and with HDFC Asset Management
Company Limited as the Investment Manager.

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Systematic investment plan[1]

  • 1. Balancing Greed Greed Fear and Fear
  • 2. Savings v/s Investments Savings = Income – Expenditure Investments = Savings + (Savings X Returns) Inflation cannot be avoided but its impact can be minimised with prudent investment planning
  • 3. How to be your own investment counselor – Dick Fabian Evidence shows that investors - investors in anything – make no money over a 10 year period. There are several reasons for this tragic statistic, including: 1. Not setting a goal 2. Chasing trendy investments 3. Relying on reports from the financial press 4. Blindly taking advice from brokers or financial planners 5. Making emotional mistakes and so on Without a clear cut investment plan, you will fail eventually
  • 4. Why do we save money? The future is uncertain Cost of living (education, marriage) is rising - INFLATION Needs and aspirations are increasing – better housing, vehicles, holidays abroad It is not possible to continue working for long hours beyond a certain age…time to sit back and make your money work for you, essentially retirement planning
  • 5. Options You Have Checked Out Gold Fixed Income Confusion Equities
  • 6. How good is the money you invest in fixed income securities? 8 7 6 You are losing your 5 purchasing power! 4 3 2 1 0 Interest Rate Less Inflation Less Tax Post Tax and Inflation -1 8% 5.5% 2.72% -0.22% Instrument under consideration – 8% taxable Bonds 1 year average inflation rates assumed at 5.5% Assuming highest tax rate.
  • 7. Cumulative annualised returns of different asset classes (1985 – 2010*) Equity 16.7 G Sec 10.8 Bank FD 10.1 Gold 9.4 Inflation 6.5 (% Annualized returns) 0.0 5.0 10.0 15.0 20.0 Over time, a portfolio of well chosen stocks is likely to outperform other asset classes But equities are more risky … *Returns till October 31, 2010 Source: CLSA
  • 8. The voting machine & the weighing scales (short term volatility & long term returns) Source Data: www.bseindia.com Past performance of the SENSEX may or may not be sustained in the future . Note: The base year of the SENSEX is 1978-79 and the base value is 100. Please visit www.bseindia.com for the SENSEX calculation methodology.
  • 9. Voting Machine and Weighing Scale 1-Year 5-Years 10-Years 15-Years Max Returns 267% 53% 35% 27% (March 1992) (March 1992) (March 1992) (March 1994) Min Returns -47% -5% -2% 6% (March 1993) (March 1997) (March 2002) (March 2009) Average Returns 28% 18% 18% 18% Loss Probability 10/29 3/25 1/20 0/15 To conclude, the longer you remain invested: 1. Lower is the probability of loss 2. The volatility of returns reduces 3. The returns from equities become predictable and is equal to earnings growth plus dividends Source Data: www.bseindia.com, Internal Calculations Past performance may or may not be sustained in the future.
  • 10. Equities – An Asset Class worth considering Equities, while being volatile and extremely unpredictable over short periods of time, tend to be a prudent investment over longer time horizons Over the long run equity returns tend to track underlying fundamentals and are determined by the following factors: The dividend yield at the time of initial investment The subsequent rate of growth in earnings The change in the price – earnings ratio during the period of investment The total of these three components explains nearly all of the stock market returns over extended holding periods Source: Common Sense on Mutual Funds, John C. Bogle
  • 11. Sensex growth and profit growth BSE Sensex - Profit growth versus Index growth 3,000.00 Profit growth vs index growth 2,500.00 2,000.00 1,500.00 1,000.00 500.00 - Mar-89 Mar-90 Mar-91 Mar-92 Mar-93 Mar-94 Mar-95 Mar-96 Mar-97 Mar-98 Mar-99 Mar-00 Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Year Profit growth Sensex grow th Source : DSP Merrill Lynch & Motilal Oswal Securities FY10 – As on March 31, 2010.
  • 12. Avoid ‘Decision Paralysis’ Stop worrying about market fluctuations Start thinking about your goals and the time you have to achieve them Get invested into a mutual fund and benefit from portfolio diversification Focus on long term investing – short term thinking is the enemy of long term investment success Have reasonable return expectations Enroll for SIP – A disciplined approach Take advantage of the ups and downs in the market
  • 13. Presenting Systematic Investment Plan A Prudent Investment Strategy
  • 14. What is Rupee Cost Averaging (RCA) RCA refers to an investment technique intended to reduce exposure to risk associated with making a single large purchase Invest a fixed amount at regular intervals (e.g. monthly) regardless of the market levels. In this way more units are purchased when prices are low and fewer units are purchased when prices are high Limits / avoids the worst case scenario of an immediate drop in asset value after a lump sum investment Investors can expect a reduction in variance in performance by implementing rupee cost averaging
  • 15. Systematic Investment Plan A Graphical Illustration Identical amounts invested through a SIP and in one lumpsum. Investor A starts investing ` 1,000 every month in an equity mutual fund scheme starting in January. Investor B invests ` 12,000 in one lump sum in the same scheme Investor A Investor B Month NAV* Amount Units Amount Units (`) (`) (`) January 16.240 1,000 61.5764 12,000 738.9163 February 16.266 1,000 61.4779 March 15.123 1,000 66.1244 April 15.266 1,000 65.5050 May 16.845 1,000 59.3648 June 16.991 1,000 58.8547 July 15.501 1,000 64.5120 August 15.114 1,000 66.1638 September 12.774 1,000 78.2840 October 13.848 1,000 72.2126 November 14.566 1,000 68.6530 December 15.111 1,000 66.1770 Total 12,000 788.906 12,000 738.916 *NAV as on the 10th of every month. These are assumed NAVs in a volatile market. Disclaimer: The illustration above is merely indicative in nature and should not be construed as investment advice. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund Scheme(s). SIP neither ensures profits nor protects you from making a loss in declining markets.
  • 16. Systematic Investment Plan A Graphical Illustration (Continued) As seen in the table, by investing through SIP, you end up buying more units when the price is low and fewer units when the price is high. However over a period of time these market fluctuations are generally averaged and the average cost of your investment is often reduced. 18 16.991 16 14 12 12.774 When the price is the 10 When the price is the lowest, you buy the highest, you buy the 8 least number of units highest number of units 6 4 58.854 78.284 units units 2 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 17. Systematic Investment Plan A Graphical Illustration (Continued) At the end of the 12 months, Investor A has more units than Investor B, even though they invested the same amount That’s because the average cost of Investor A’s units is lower than that of Investor B Investor B made only one investment and that too when the per unit price was high Investor A’s average unit price = 12,000 / 788.905 = ` 15.211 Investor B’s average unit price = 12,000 / 738.916 = ` 16.240
  • 18. Benefits of Systematic Investing Disciplined investments (Remember, an investor’s worst enemy is not the stock market, but his own emotions) Reach your financial goals Take advantage of Rupee Cost Averaging Grow your investments with compounded benefits Do all this effortlessly
  • 19. Steps to financial success… Invest regularly Start early Control consumption and exercise self control Benefit from power of compounding
  • 20. Consider the following situation: Four friends plan to save and invest for retirement at the age of 60 Due to their individual circumstances, cash flows etc. each of them start saving at different periods of time / ages The following table illustrates their investment decisions and outcomes…
  • 21. Starting early matters! An Illustration Particulars Option 1 Option 2 Option 3 Option 4 Amount invested 1,000 1,000 1,000 1,000 p.m. (`) Starting age 20 30 35 40 (Years) Investment for 40 30 25 20 years Assumed Rate of 12% 12% 12% 12% Return p.a. Total Amount 4,80,000 3,60,000 3,00,000 2,40,000 invested (`) Maturity amount at 1,18,82,420 35,29,914 18,97,635 9,99,148 60 (`) Disclaimer: The above investment simulation is for illustration purpose only and should not be construed as a promise on minimum returns and safeguard of capital. HDFC Mutual Fund / HDFC Asset Management Company Ltd. Is not guaranteeing or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against loss in a declining market. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund Scheme(s)
  • 22. The power of compounding Illustration (Cont’d) Maturity amount at age 60 – Figures in Lacs 140 119 120 100 Starting late earned you 12 times 80 less wealth!! 60 40 35 19 20 10 0 Option 1 Option 2 Option 3 Option 4 Investment Options
  • 23. Consider another situation An Illustration Four investors start investing in the S&P CNX Nifty on the 1st business day of each month at different periods of time. Start Date Amount Invested Per month (`) Investor A March 1, 1993 5,000 Investor B January 1, 1999 7,500 Investor C December 3, 2001 10,000 Investor D November 1, 2004 15,000
  • 24. On September 30, 2010 they review their portfolios and realize this startling fact: Illustration ( Cont’d) The more you delay starting your investment… Investor A Investor B Investor C Investor D Monthly Investment March 1, 1993 January 1, 1999 December 3 ,2001 November 1, 2004 Commenced on Amount per Month(`) (`) 5,000 7,500 10,000 15,000 No. of installments 210 140 105 70 Total Amount Invested 1,050,000 1,050,000 1,050,000 1,050,000 (`) Compounded 15 19 22 20 Annualised Returns as on 30th Sept, 2010(%) (p.a) Market Value as on 4,459,384 3,475,142 2,947,182 1,874,528 September 30, 2010 (`) …less is the amount of wealth created, inspite of earning a substantially higher return and investing more per month!!! Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise on minimum returns and safeguard of capital. The AMC / Mutual Fund is not guaranteeing or promising or forecasting any returns. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund Scheme (s). SIP does not assure a profit or guarantee protection against a loss in declining market.
  • 25. Analysis Investor A’s portfolio is worth 138% more than Investor D’s This is inspite of Investor D investing three times more per month and earning a higher return than that of Investor A’s per year on his investment!!! The benefits of starting early (albeit in smaller amounts) and investing regularly far outweigh anything else; compound interest is indeed a miracle
  • 26. Power of Compounding The Eighth Wonder of the World An analysis of ` 10,000/- invested in the S&P CNX NIFTY on July 11, 1990 Date Market Value (`) in S & P CNX Nifty % of Total Capital Appreciation Missed Index July 11, 1990 10,000 January 2, 1995 40,305 80% January 1, 1998 36,863 82% January 1, 2001 42,765 79% January 1, 2002 35,980 82% January 1, 2003 37,509 82% January 1, 2004 65,198 68% January 2, 2007 136,631 34% January 1, 2008 209,490 -2% January 1, 2009 103,425 50% January 4, 2010 178,391 13% September 20, 2010 205,590 The cost of missing out on just ~9% of the total time (the last 18 months of the 20 year period) under analysis results in the investor losing out on 50% of the capital appreciation possible by staying invested for the entire duration. Compounding is truly a miracle if given the time to work its magic!! Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise on minimum returns and safeguard of capital. HDFC Mutual Fund/ HDFC Asset Management Company Limited is not guaranteeing or promising or forecasting any returns.
  • 27. Power of Compounding The table below shows the difference in the overall returns due to compounding of interest rates An Illustration at their respective levels A marginal difference of 2% has a significant impact on eventual wealth creation Year Cashing on Interest Interest Reinvested Assumed Rate of Interest Value at the end of the year ( Simple interest) Assumed Rate of Interest ( Compound Interest) 8% 8% 10% 12% 1 8,000 1,08,000 1,10,000 1,12,000 5 8,000 1,46,933 1,61,051 1,76,234 10 8,000 2,15,892 2,59,374 3,10,585 15 8,000 3,17,217 4,17,725 5,47,357 20 8,000 4,66,096 6,72,750 9,64,629 25 8,000 6,84,848 10,83,471 17,00,006 30 8,000 10,06,266 17,44,940 29,95,992 Total Interest Earned (1) 2,40,000 71% 2,40,000 24% 3,00,000 17% 3,60,000 12% Principal (2) 1,00,000 29% 1,00,000 10% 1,00,000 6% 1,00,000 3% Interest on Interest (3) 0 6,66,266 66% 13,44,940 77% 25,35,992 85% Total Amount 3,40,000 100% 10,06,266 100% 17,44,940 100% 29,95,992 100% (4)= (3)+(2)+(1) Einstein refers to the “Power of Compounding” as the “Eighth wonder of the World” Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise on minimum returns and safeguard of capital. HDFC Mutual Fund/ HDFC Asset Management Company Limited is not guaranteeing or promising or forecasting any returns.
  • 28. Exercise Self Control. Reduce Consumption. The Story of Mahesh and Ramesh
  • 29. Mahesh Mahesh has recently graduated from a premier management institute. He gets a job as an executive at a MNC. He’s living at home with his parents and saving every last rupee so he can make the ` 80,000 down payment on a ` 8,00,000 new car He takes out a car loan for the remaining ` 7,20,000. It’s a five year loan at 11.67% p.a. interest, so he pays EMI of ` 16,000 every month to the finance company He cringes the first time he pays the ` 16,000 EMI, but forgets all that when he’s driving around in the new car A few months later, the car’s condition deteriorates. There are scratches on the doors and stains on the carpets; its just another car now but Mahesh is stuck with the payments
  • 30. Ramesh Ramesh has also just graduated from the same institute and works with Mahesh as an executive at the MNC. He also lives at home with his parents Ramesh took the ` 80,000 he’d saved up and bought a second hand car. Since he paid cash, he didn’t have car payments to be made to the finance company So instead of paying an EMI of ` 16,000 to the finance company, he invested ` 16,000 a month in a diversified equity mutual fund
  • 31. Mahesh (Five years later) At the end of five years, he’s sick of the car He’s finally paid off the car loan, which cost him an extra ` 2,40,000 in interest charges So between the loan and the original purchase price, Mahesh has invested ` 10,40,000 in this car, not including taxes and fees, insurance premiums, gas, oil and maintenance If he sold the car now, its resale value would fetch him ` 2,00,000. So what he’s got to show for his ` 10,40,000 investment is a ` 2,00,000 car that he doesn’t even like anymore
  • 32. Ramesh (Five years later) Five years later, when Mahesh was mailing out his last car payments, the value of Ramesh’s mutual fund had increased Between the increase of the fund itself and the steady stream of ` 16,000 contributions to the fund, Ramesh has an asset of nearly ` 12,00,000 (at an assumed rate of return of ~8% p.a.) He also has the used car, which gets him back and forth OK, and he never worries about dents and scratches because he never thought of it as an investment, its only transportation As we leave this economic morality tale, Ramesh has enough money to make a down payment on his own house and move out of his parent’s house, while Mahesh continues to mooch Disclaimer : The above illustration is merely indicative in nature and should not be construed as an investment advice. It does not in any manner imply or suggest current or future performance of any HDFC Mutual Fund Scheme(s). SIP does not assure a profit or guarantee protection against loss in a declining market.
  • 33. To summarize: If you start saving and investing early enough, you’ll get to a point where your money is supporting you This is what most people hope for, a chance to have financial independence where they’re free to go places and do what they want, while their money stays home and works for them It will never happen unless you get into the habit of saving and investing and putting aside a certain amount of money every month wisely
  • 34. HDFC Equity Fund – A Case Study
  • 35. Product Features Type of Scheme Open-ended Growth Scheme Inception Date (Date of allotment) January 1, 1995 Investment Objective To achieve capital appreciation Fund Manager $ Prashant Jain (Since June 19, 2003)* Plans / Options Growth and Dividend The Dividend Option offers Dividend Payout and Reinvestment facility Minimum Application Amount Purchase: ` 5,000 and any amount thereafter (Under Each Plan) Additional Purchase: ` 1,000 and any amount thereafter Load Structure Entry Load: Not Applicable. Pursuant to SEBI circular no. SEBI/IMD/CIR No.4/ 168230/09 dated June 30, 2009, no entry load will be charged by the Scheme to the investor. Upfront commission shall be paid directly by the investor to the ARN Holder (AMFI registered Distributor) based on the investors’ assessment of various factors including the service rendered by the ARN Holder. Exit Load: In respect of each purchase / switch – in of units, an exit load of 1.00% is payable if units are redeemed / switched – out within 1 year from the date of allotment. No exit load is payable if units are redeemed / switched out after 1 year from the date of allotment. No entry / exit load shall be levied on bonus units and units allotted on dividend reinvestment. Benchmark S&P CNX 500 *Date of Migration from Zurich India Mutual Fund. $ Dedicated Fund Manager for Overseas Investments: Miten Lathia
  • 36. Start early, continue regularly: The table below shows notional loss of wealth due to delay in starting SIP # Past Performance may or may not be sustained in the future. Load is not taken into consideration. Investors are advised to refer to the Relative Performance table on slide No. 38. Disclaimer: The above investment simulation is for illustrative purposes only and should not be construed as a promise on minimum returns and safeguard of capital. HDFC Asset Management Company Limited / HDFC Mutual Fund is not guaranteeing or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against a loss in a declining market.
  • 37. HDFC Equity Fund- SIP Returns Snapshot as on 30th November 2010 This is how your investments would have grown if you had invested say ` 1,000 systematically on the first business day of every month over a period of time. Since 10 Year 5 Year 3 Year 1 Year SIP Investments Inception $ SIP SIP SIP SIP SIP Total Amount 191,000 120,000 60,000 36,000 12,000 Invested (`) Market Value (`) 3,138,270 739,040 113,510 63,040 14,180 Returns (annualised) 30.59 34.14 25.82 39.94 35.49 (%) * ^ Benchmark Returns 16.64 21.77 14.47 22.28 15.00 (annualised) (%) # ^ Past Performance may or may not be sustained in the future. # S&P CNX 500 $ Inception Date: January 1, 1995 *Load is not taken into consideration and the Returns are of Growth Option. Investors are advised to refer to Relative Performance table on slide 15 for Non – SIP Returns Please refer to the SIP enrolment form or contact the nearest ISC for SIP load structure. Disclaimer: The above investment simulation is for illustrative purpose only and should not be construed as a promise on minimum returns and safeguard of capital. HDFC Mutual Fund / HDFC Asset Management Company Ltd. is not guaranteeing or promising or forecasting any returns. SIP does not assure a profit or guarantee protection against loss in a declining market. Please refer SIP enrolment form or contact nearest ISC for SIP load structure.
  • 38. HDFC Equity Fund – Relative Returns as on 30th November 2010 Period Returns (%) ^ S&P CNX 500 Returns (%) # Last 1 Year (365 Days) 31.87 15.34 Last 3 Years (1098 Days) 12.74 -0.61 Last 5 Years (1826 Days) 24.41 15.69 Last 10 Years (3653 Days) 31.71 17.84 Since Inception (5751 Days) 23.70 10.51 ^ Past performance may or may not be sustained in the future Above returns are compounded annualized (CAGR) # Benchmark Index Date of Inception: January 1, 1995
  • 39. A few simple rules to conclude with: Invest you must – The biggest risk is the long-term risk of not putting your money to work at a return which beats inflation, not the short term risk of price volatility Time is your friend – Give yourself all the time you can. Start early, even with a small amount and never stop. Even modest investments in tough times will help you sustain the pace and will become a habit; compound interest is a miracle Stay the course – No matter what happens, stick to your program. It is the most important single piece of investment wisdom you will receive
  • 40. “Failing to plan is planning to fail” -Robin Sharma.
  • 41. Think of each SIP payment as laying a brick. One by one, you can lay the foundation of a secured financial future. Thank You
  • 42. DISCLAIMER: This presentation has been prepared and issued on the basis of internal data, publicly available information and other sources believed to be reliable. The information contained in this document is for general purposes only and not a complete disclosure of every material fact and terms and conditions and features of HDFC MF Systematic Investment Plan (SIP). The information/ data herein alone is not sufficient and shouldn’t be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. The statements contained herein may include statements of future expectations and other forward-looking statements that are based on our current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. The recipient alone shall be fully responsible / liable for any decision taken on the basis of this presentation. The content of this presentation is confidential and intended solely for the use of the addressee. If you are not the addressee, or the person responsible for delivering it to the addressee, any disclosure, copying, distribution or any action taken or omitted to be taken in reliance on it is prohibited and may be unlawful. No part of this document may be duplicated in whole or in part in any form and/or redistributed without prior written consent of the HDFC Mutual Fund/ HDFC Asset Management Company Limited (HDFC AMC). The recipient(s) should before investing in the Scheme(s) make his/their own investigation and seek appropriate professional advice. HDFC MF SIP does not assure a profit or guarantee protection against loss in a declining market. HDFC Mutual Fund/ HDFC AMC is not guaranteeing or promising or forecasting any returns. Risk Factors: All mutual funds and securities investments are subject to market risks and there can be no assurance that the Schemes’ objectives will be achieved and the NAV of the Schemes may go up or down depending upon the factors and forces affecting the securities market. Past performance of the Sponsors and their affiliates / AMC / Mutual Fund and its Scheme(s) do not indicate the future performance of the Scheme of the Mutual Fund. There is no assurance or guarantee to unit holders as to the rate of dividend distribution nor that dividends will be paid regularly. Investors in the Schemes are not being offered any guaranteed / assured returns. The NAV of the units issued under the Schemes may be affected, inter-alia by changes in the interest rates, trading volumes, settlement periods, transfer procedures and performance of individual securities. The NAV will inter-alia be exposed to Price / Interest Rate Risk and Credit Risk. HDFC Equity Fund, an open-ended growth scheme is only the name of the Scheme and does not in any manner indicate either the quality of the Scheme, its future prospects and returns. Please read the Scheme Information Document and Statement of Additional Information before investing. In view of the individual nature of tax consequences, each investor is advised to consult his/her professional tax advisor. Investment Objective: To achieve capital appreciation. Asset Allocation Pattern: Equity and equity related instruments (80%-100%); Debt and Money Market Instruments (0-20%). Investment in securitised debt, if undertaken, will not exceed 20% of the net assets of the Scheme. Load Structure: Entry Load: Not Applicable. Upfront commission shall be paid directly by the investor to the ARN Holder (AMFI registered Distributor) based on the investors’ assessment of various factors including the service rendered by the ARN Holder. Exit Load: In respect of each purchase / switch - in of units, an exit load of 1.00% is payable if units are redeemed / switched out within 1 year from the date of allotment. No exit load is payable if units are redeemed / switched - out after 1 year from the date of allotment. Terms of Issue: Applications for subscriptions /redemptions /switches would be accepted at official points of acceptance on all Business Days at NAV based prices. The AMC will calculate and publish NAVs on all Business Days. Statutory Details: HDFC Mutual Fund has been set up as a trust sponsored by Housing Development Finance Corporation Limited and Standard Life Investments Limited (liability restricted to their contribution of ` 1 lakh each to the corpus) with HDFC Trustee Company Limited as the Trustee (Trustee under the Indian Trusts Act, 1882) and with HDFC Asset Management Company Limited as the Investment Manager.