2. POWER OF SOCIAL MEDIA
USE OF TWITTER BY HERD
Month Tweets
Tweet
Impressions Profile Visits Mentions
New
Followers
February 113 12400 267 14 30
March 38 5048 266 33 25
April 69 11500 748 50 30
May 144 49800 1688 79 61
Total 364 78748 2969 176 146
Source: Twitter Analytics

3. USE OF FACEBOOK BY HERD …
Page Performance Result
Likes 427
Likes Growth 41.39%
Engagement Rate 29.27%
Posts per day 1.35
Likes, Comments and Shares per
post 14
Timing Perfect Timing
Page Rank
71 (considered above
average - average rank
for NGOs is 58)
Source: LikeAlyzer Application

4. USE OF LINKEDIN BY HERD …
Indicators Figure What it means
Absolute Size 19.71% (128 contacts) Number of contacts
Effective Size 17.98% (rank 73) Number of clusters connected to
Network
Constraint
18.39% (2.82 out of
100)
Whether our contacts are
restricted or not. Lesser the
figure, greater chances of
network expansion
Density 18.06% (10.83 out of
100) Interconnection between contacts
Hierarchy 17.24% (0.81 out 100) Dependency upon contacts
Betweenness 18.38% (6166.2) Number of bridging opportunities
Source:SociLab

5. WHY PROFESSIONALS USE LINKEDIN?
Unlimited Networking
Global Think Tank
Recruitment Tool

6. Getting
started

7. LINKEDIN PROFILE:
Name: Use proper name – “SUDEEP UPRETY” or “UPRETY
SUDEEP”
not like “SUPERB SUDEEP”, “RONALDO SUDEEP” nor
“SuDeeP UpReTY”
Profile Picture:

8. Profile Summary Sample1:
Sudeep Uprety is an emerging development communications professional with
primary expertise in research uptake and communications with specific skills in
external communications, fundraising, proposal development, design, write-up and
editing of communications materials (policy briefs, research briefs, organisational
profiles). Sudeep has also developed experience in handling social media updates
to disseminate organisational information - supporting to translate generated
evidence into policy and practice. Coming from a diverse academic background in
English, Sociology and Conflict, Peace and Development Studies, Sudeep brings
in his wide range of academic knowledge, professional experience and personal
insights. With work experience in reputed institutions such as Graded English
Medium School (GEMS) and currently at Health Research and Social Development
Forum (HERD), he has displayed his sound professional skills and commitment
towards his work.

9. Profile Summary Sample2:
KEY ATTRIBUTES ARE:
• Twenty-three years full-time experience in health systems and services,
health policy and planning, operational research and social development
sector in developing country context:
• Emerging public health professional with a considerable professional
experience in health system, health policy and planning, health service
delivery, health research and programme management;
• Contributed design of DFID’s support programme to Nepal Health Sector
Programme-2, including design of technical assistance to the ministry of
health and population Nepal and responsibly managed DFID support to the
ministry of health under the health sector programme-1;
• Well experienced in health planning and policy in the context of national
and international health, with almost two decades of experience in this
field; right through paramedic worker to policy contributor most of which,
involved in developing, planning and delivering quality health programmes
and development of capacity building strategies;

10. Profile Summary Sample3:

11. OTHER ESSENTIALS
• SKILLS – first add on your own and then your contacts can also
endorse you with certain skills. Most endorsed skills is a reflection
of whom you are eg: my skills (self endorsed and endorsed by
others are):
Proposal Writing, Research, Qualitative Research, Report Writing,
Capacity Building, Policy Analysis, Policy, Grant Writing, Program
Evaluation, Program Development
• EXPERIENCE
• EDUCATION
• PUBLICATIONS
• PROJECTS
• CONTACT INFO
USE ADD DETAILS OPTION IN THE EDIT
PROFILE

12. DEVELOPING AND EXPANDING
NETWORKS
• Start with People You May Know similar to JOB NATURE,
EDUCATION, ORGANISATIONS, PUBLICATIONS. Use
CONNECTIONS tab in the home page
• Join discussions and participate in discussions. Use GROUPS sub-
tab under INTERESTS tab in the home page
• Write blogs. Read others’ blogs and comment on them. Use PULSE
sub-tab under INTERESTS tab in the home page

13. THINGS NOT TO DO ON LINKEDIN
• BE INFORMAL/CASUAL/FANCY
• OVER-PUBLICISE YOURSELF
• BE OVER ENGAGED ON LINKEDIN - REMEMBER, IF YOU DO
GOOD WORK, YOUR WORK SPEAKS AND YOU CAN SHARE IT
ONCE BUT DO NOT EXPECT OVER ATTENTION AND PUSH IT TOO
HARD

14. PROFESSIONAL USE OF TWITTER
Connecting with people
Sharing information in real time
Marketing Tool
Educational Tool

15. Professional name –
after signing up, upload
a professional photo,
choose a username - in
your bio, describe about
who you are – depends
upon your choice,
whether you want to
give a personal or
professional identity to
your username and bio,
I prefer professional.

16. Key Messaging is the Key!
140 character limit – so we need to ensure what message we want to
communicate
Whom to Follow? Why to Follow?
Follow influencers (individuals/org) in your area of expertise. Follow to
gather insights and info. Follow org for regular updates.
The Hashtag
• Thematic attraction. For eg – ethics in #qualitativeresearch gathers
attention of all interested in qualitative research. Too many # is not
good. A tweet could have 1-3 # max.
• Also, following up on an event. eg: #NepalEarthquake

17. Tag individuals/organisations while tweeting
While tagging, use the username of the individuals/organisations. But
remember, tagging should be relevant. Eg: @USAIDNepal for FCHV
Survey
Retweets and Favourites
Just like Share and Like option on Facebook. If you read any interesting
tweets, click the favourite and retweet option. Generally, retweets are
endorsements so be careful while doing retweet. For eg: if any individual
writes on Twitter that the government is corrupt and if you retweet that,
although that might be true, it would not give a good impression about
yourself as a professional.
Direct Messages
Tweets are also about sharing link of your work. So, if you need to reach
out to influential people, you can direct message your tweet.

18. WHAT NOT TO DO WITH TWITTER
• Remember -journalists, celebrities, business owners use twitter to make
their voices heard – if they are very much active, we need not be the
same.
• Interesting conversations take place on twitter – so remember, at office
wehave a certain responsibility/tasks to perform. We need to use twitter,
twitter should not use us.
• Do not overreact to certain events . rather , if you are too moved by an
event, compose yourself and better to write a blog about how you think
about that event.
• It’s good to follow influential people/org on twitter but make sure that the
‘followership syndrome’ does not affect you professionally. It will limit your
creativity, innovativeness and ability to challenge yourself.

19. USING FACEBOOK PROFESSIONALLY
- Say no to swearing
- Like pages of organisations/agencies and share their events
- Do not post photos of informal pictures/updates of
office/professional works: no selfies at official events, no
casual gestures
- Form groups of like minded professionals and start
discussion; invite others; be regular in updating
- Develop official pages – give as much information as you
can to gather attention; be regular in updating

20. PROFESSIONAL SOCIAL MEDIA PRINCIPLES IN GENERAL
• Make yourself recognisable – with the username and bio
• Do not overpost or underpost
• Be polite
• Be formal and less casual
• Don’t exaggerate so much that people start to develop negative
impressions about you
• Don’t accuse anyone/any org directly – you can criticise the
personality/trait/trend but not directly individuals/organisations
• Remember, social media for many could be just the means and not the
ends. So, make sure that you use social media and social media doesn’t
use you.

21. THANK YOU!