My presentation on social media for photographers. The event was organised by the social media club, mumbai at mithibai college on 25th sept 2010.

1. A Photographer’s Tryst with Social Media

2. I am not a social media expert

3. Photograph shot by Mr. AshishVerma http://ashish-verma.com/ My Story- Sept 2008- Sept 2010

5. Finalist- Penguin Books “Flamingoes of Bombay Photo Contest”

6. Runner up- Delhi Photographers Annual Photo Contest

7. Top 10 – Street Photography, Better Photography Photographer of the Year 2009

8. Exhibited at Indipix Gallery, Delhi August 2009

9. CNN-IBN Virtually Yours, World Photography Day TV9

10. Free Lifetime Scholarship from MunishKhanna Academy , Delhi

11. Quoted Times of India, DNA, Time Out on Photography.

12. Mumbai Weekend Shoot- One of the founding members, Ex-Admin of such a group.2 years in Photography

13. What’s your story?

15. Develop your story

16. Identify target market

17. Create Goals

18. Personal Branding-Key to build TRUST

19. Share valuable content- become InfluentialBE REAL

21. Flickr

22. Twitter

23. Facebook

25. Why blog? Create your personal space-customised to project who you are. Express, establish, promote. Show personality, draw clients Start conversation –Any topic Improve SEO- Search Engines love blogs (content and tagwords)

27. Post regularly

28. Write more on generic topics, add your touch( eg. Nature Photography etc)

29. Encourage discussions- ask questions, create polls, invite people (guest bloggers)

30. Share your experiences, behind the scenes, tips

31. Integrate your other web presences

32. Use Analystics

33. Use Content sharing sites– Digg, Stumble Upon, RedditTips:

34. Photo sharing, storage, social networking image organisation Professionals , Amateurs, Art Dealers, Magazines Editors, Stock Agencies, Publishers, Journalists Share images, Organise them in Sets, Collections Access to great photographs from all over the world. Input Metadata (tags, titles etc) to improve SEO Network with like minded people

36. Update regularly

37. Use unique/specific tags, descriptions. Eg. Red flower, black and white portrait, Indian farmer etc.

38. Build a community:

39. Add contacts

40. Join groups ( participate)

41. Leave comments

42. Share good work of others

43. Indicate the usage rights of the images to combat piracyTips:

44. Benefits: Learn from your peers. Get noticed Build your community and evangelists – testimonials (give and take), feedbacks, discussion forums. Excellent SEO with Google images. Flickr integrates with many other sites- Wordpress, Blogger, Twitter. Flickr API – Adobe Lightroom, Slideshow Pro, iphoto09, Aperture ( Direct Upload to Flickr) Sell ( eg.Getty-Flickr partnership) Analyse Results with Flickr Stats

45. Analytics

48. Social networking and micro blogging tool Brevity is the rule- 140 characters Media stream- share information with people with similar interest 2 way communication- comment, discuss, debate on other’s content too.

50. Concentrate on content first.

51. Promote others.

52. Ask questions, start conversations, say Thank You

53. Network with followers ( even if you are not following them)

54. Meet offline- Must, Must, Must.

55. Be Personal and Real ( We all have a bad hair day, tweet about it sometimes :D) Tips:

57. Communicate- broadcast, comment, contribute, debate.

58. Share your/others - links, pictures with your target audience

59. Build reputation & expertise (eg. @photojack)

60. Lists: Organise people as per criteria

61. Hashtag ( #lehchale #ajmertwip #togs #photography etc)

62. No hierarchy – say Hi to @SrBachchan, he replies ;)

63. Mobility- Phones

65. Photo hashtag ( eg #Kasbyshow )

66. Announce deals – own work, other websites, events, contests.

67. Other photographers who inspire

68. Resources- Photography, Photoshop tutorials , tips etc

70. Most widely used social networking sites Can be used for personal as well as for professional reasons. Very popular among professional photographers, amateurs, photo agencies etc

71. Build reputation & establish your business/brand presence Grow your network of evangelists- people who talk about your work. Drive traffic to your website Establish relationships with clients. Draw more clients- eg wedding photography Use targeted advertisement. Establish your personality – be real Tips:

73. Business Pages- Create one to show your work

74. Connect with your audience- Contacts, Groups

75. Integration with other social media sites with apps

76. Flexibility of different type of FB apps – wordpress, selective twitter, dailyphoto etc

77. Facebook analytics ( Facebook Page)

78. Newsfeed – lists recent uploads/activities of your network + friends network and your Wall.

79. Advertisements- extreme targeted ads

80. Create events

81. Go Viral- Tag people, extend your reach.

83. Facebook Page Analytics

84. Facebook Page Insights

85. Deepdana (Case study) Art for a Cause- Target to collect 30 thousand rupees. April-May 1 month window/discounted rates 15 images, 1500 each for The Good Samaritan Mission Orphanage Sold 50 images, 1 edition sold out. Collected 50 thousand rupees. Advertised on Twitter, Facebook-Groups, Fbpage, Emailers, Better Photography Great response/feedback, encouragement from the professional photography world.

87. Website Stats

89. Deepa Netto Freelance photographer, very professional. First regulars of Mumbai Weekend Shoot. Specialty: Weddings, Family Portraits Deepanetto.com/ Facebook page Growing clientage- word of mouth, referral, network Amateur  Hobbyist  Semi Professional

90. Facebook Page Blogs- Website DNA- 25th Sept 2010

91. Chase Jarvis Popular,Lifestyle, Sports Photographer Started sharing content Youtube 2005 Constantly tries to bring out new, different content- Video Tutorials are a major hit. Live broadcasted a commercial shoot for Sandisk on Twitter. Helped Sandisk reach out to its target market. Created iPhone apps “ Best Camera. Published a book of iphone images “ The Best Camera is the One That’s with You”

92. Dynamic Colors –Reflecting his personality Simple, minimalistic

93. Takeaway Be transparent ,be Real. Do not just push content- converse, discuss. Share first. Experiment. Be eager to learn, explore Be Patient and invest time for Return On Influence Decide your goals- What do you want the world to know? Stay focused. Its Ok not to be on every site Accept Criticism with a smile Say Thank You, Always.

94. You are nothing without your content… Create great pictures!

95. Thank You Twitter: @suddentwilight Email: camelot999@gmail.com/paromita.areng@hotmail.com Website: paromitadebareng.com Facebook: Paromita Deb Areng Photography