Substance151 Best Web Practices

Website Best Practices 07.24.08 Ida Cheinman ida@substance151.com

WEBSITE PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS Website Strategy, Vision and Goals – what do you want your website to do: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GOALS What problems does it solve for your audiences and how? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USERS Effective websites are those that are user-centric – your website’s structure/navigation, look & feel, and functionality should address the needs of the users. ,[object Object],[object Object],[object Object],[object Object]

WEBSITE GOALS ASSESSMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

TEAM EXPERTISE The following disciplines are critical in the web design and development process. Whether hiring an agency/consultants, pulling internal resources, or combining the two, make sure to cover the following capabilities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TYPICAL PROJECT PHASES ,[object Object],[object Object],[object Object],[object Object]

INFORMATION ARCHITECTURE A well thought-out structure and meaningful, consistent navigation is one of the main paths to happy users. Site Architecture is a blueprint that is used to develop a website’s content, visual design and functionality. ,[object Object],[object Object],[object Object],[object Object]

INFORMATION ARCHITECTURE – SITE MAP

INFORMATION ARCHITECTURE – WIREFRAME

NAVIGATION BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DESIGN Your website is the online expression of your brand. The same rules of branding and good design apply to your online communications. Web Design Myths: ,[object Object],[object Object],[object Object],[object Object]

DESIGN – HOME PAGE Home page is your only chance to make an impression and compel your visitors to dig deeper. ,[object Object],[object Object],[object Object]

DESIGN BEST PRACTICES ,[object Object],[object Object],[object Object],[object Object]

DESIGN – FLASH CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TESTING ,[object Object],[object Object],[object Object]

CASE STUDIES How it all translates into an actual website

DELTA CARBONA RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DELTA CARBONA RE-DESIGN: after ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECO-COACH RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECO-COACH RE-DESIGN: after ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARISAPH PHARMACEUTICALS RE-DESIGN: before ,[object Object],[object Object],[object Object],[object Object],[object Object]

ARISAPH PHARMACEUTICALS RE-DESIGN: after ,[object Object],[object Object],[object Object]

Website Best Practices 07.24.08 Ida Cheinman [email_address]

Substance151 Best Web Practices

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