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“Ecommerce” is for
    all businesses &all consumers



Valerie R. Wagoner
Founder & CEO, ZipDial
valrozycki
  080 300 88 572
What is your business?
ZipDial your response!
080 300 500 17 for
 Ecommerce
080 300 500 42 for Retail
080 300 500 36 for Goods
080 300 500 43 for Services
Everyone is doing
    “Ecommerce”
Your Future Growth Market
Turn All Media into
                  Interactive& “Online”
                            Television                    SMS Campaigns


ZipDial in campaigns
                                                            New project –
     across all                                             villas starting
                                                            at 50 lakh.

media, online & offline                                     ZipDial
                                                            08030050022




 Double to 20 times       Newspaper &    Online Banners        Outdoor
                          Print Ads                           Hoardings
  more responses
    than other
   call-to-action
Offline “Click-Through-Rates”
                                                                         Delivered 2.3x
                                                                        Responses than
                                                                           Harpers!

           Hello India - Abaran


          India Today Spice (Jul)


                Harpers Bazaar                     1.0x


                       Marwar
                                                                     Delivered 30%
                                                                    fewer responses
               Femina - Abaran
                                                                      than Harpers.


                   Marie Claire


                                    .0x   .5x   1.0x      1.5x   2.0x      2.5x
Offline goes Social &Viral
Feedback Please!
080 300 500 02 – Positive
   080 300 500 16 – Neutral
080 300 500 18 – Negative
Valerie R. Wagoner
Founder & CEO, ZipDial

valrozycki
     080 300 88 572
What are the right tools for
                  Mobile Engagement?
  Handsets are Not Internet-Enabled                                      Active Handsets in India
       “Only 6% of „most used handsets‟ are                                              (Millions)*
internet enabled (WAP/GPRS/EDGE/Wi-Fi).”                       600
                                  ~ Juxt Consult, July, 2011                                   27
                                                               400            11                                Internet
                                                                                                                Enabled
                                                               200          344               419
                                                                                                                Non-Internet
               Indian Usage of SMS                               0                                              Enabled
                                                                           2010              2011
                                 Indians Never SMS                   * Juxt Consult, 2011. Figures as of June, based on
                                                                     individual surveys of 201,839 people / 48,765 households
  27%
                48%              SMS Weekly or
                                 Less
   25%                           SMS Daily
                                                               Half of Indians never SMS,
                                                               but everyone can call
         Source: TNS Mobile Life Survey, Jan 2011
100% Reach to All
                                                 Consumers
                                                        • ZipDial to vote for a stronger Lokpal Bill
                                                        • ZipDial enabled more reach than Facebook or
                                                          Twitter with 7.6 Million votes over 4.5
                                                          Million voters, more than 100x the no. of
                                                          Facebook supporters in 2 weeks time

Television                                                                               Online




             PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
…and Even the Smallest
  Go Live in 2 Minutes!
Proven by Brands

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Tips & Tricks for Successful Ecommerce marketing

  • 1. “Ecommerce” is for all businesses &all consumers Valerie R. Wagoner Founder & CEO, ZipDial valrozycki 080 300 88 572
  • 2. What is your business? ZipDial your response! 080 300 500 17 for Ecommerce 080 300 500 42 for Retail 080 300 500 36 for Goods 080 300 500 43 for Services
  • 3. Everyone is doing “Ecommerce”
  • 5. Turn All Media into Interactive& “Online” Television SMS Campaigns ZipDial in campaigns New project – across all villas starting at 50 lakh. media, online & offline ZipDial 08030050022 Double to 20 times Newspaper & Online Banners Outdoor Print Ads Hoardings more responses than other call-to-action
  • 6. Offline “Click-Through-Rates” Delivered 2.3x Responses than Harpers! Hello India - Abaran India Today Spice (Jul) Harpers Bazaar 1.0x Marwar Delivered 30% fewer responses Femina - Abaran than Harpers. Marie Claire .0x .5x 1.0x 1.5x 2.0x 2.5x
  • 8. Feedback Please! 080 300 500 02 – Positive 080 300 500 16 – Neutral 080 300 500 18 – Negative Valerie R. Wagoner Founder & CEO, ZipDial valrozycki 080 300 88 572
  • 9. What are the right tools for Mobile Engagement? Handsets are Not Internet-Enabled Active Handsets in India “Only 6% of „most used handsets‟ are (Millions)* internet enabled (WAP/GPRS/EDGE/Wi-Fi).” 600 ~ Juxt Consult, July, 2011 27 400 11 Internet Enabled 200 344 419 Non-Internet Indian Usage of SMS 0 Enabled 2010 2011 Indians Never SMS * Juxt Consult, 2011. Figures as of June, based on individual surveys of 201,839 people / 48,765 households 27% 48% SMS Weekly or Less 25% SMS Daily Half of Indians never SMS, but everyone can call Source: TNS Mobile Life Survey, Jan 2011
  • 10. 100% Reach to All Consumers • ZipDial to vote for a stronger Lokpal Bill • ZipDial enabled more reach than Facebook or Twitter with 7.6 Million votes over 4.5 Million voters, more than 100x the no. of Facebook supporters in 2 weeks time Television Online PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
  • 11. …and Even the Smallest Go Live in 2 Minutes!