It has to be accepted that these days online marketing is becoming increasingly challenging. When we say that it is challenging, we do not just mean the difficulties involved in ranking a business website in top search engines like Google but we need to take cognizance of getting the attention of the targeted customers. Old marketing techniques like pop up ads, banner ads, peel off ads, etc., are no more effective. Internet users have now become very adept in using the web and they are no more lured by these techniques. Added to that, many new technologies have evolved today to save the internet users from such intrusions. There are tools for everything so that the overall browsing experience of the internet users is fully guarded. As a business owner, you need to come up with new strategies and techniques to promote your website and to take your brand to the customers.

1. Why Should You Combine Content Marketing With Your SEO Strategy?
It has to be accepted that these days online marketing is becoming increasingly challenging.
When we say that it is challenging, we do not just mean the difficulties involved in ranking a
business website in top search engines like Google but we need to take cognizance of getting
the attention of the targeted customers. Old marketing techniques like pop up ads, banner ads,
peel off ads, etc., are no more effective. Internet users have now become very adept in using
the web and they are no more lured by these techniques. Added to that, many new
technologies have evolved today to save the internet users from such intrusions. There are
tools for everything so that the overall browsing experience of the internet users is fully
guarded. As a business owner, you need to come up with new strategies and techniques to
promote your website and to take your brand to the customers.
Today, content marketing is becoming one of the most widely used marketing strategy to
increase brand visibility. Added to the factors discussed above, there are other important
reasons that push webmasters to embrace content marketing as one of their mainstream
marketing strategy. Here, we must make a mention of continuous updates from Google that
emphasize the importance of good quality content. The latest Google Panda 4.0 update came
as a severe blow for many webmasters.
If you want to be successful online today, then you should combine content marketing with
your SEO strategies. Content marketing in other words is the integral part of your SEO
efforts and there are no two ways about it.
Very rarely do business owners take care of their own search engine optimization needs and
hiring an SEO company is certainly a justifiable expense to be successful today. When you
do look for your SEO service provider, you will need to find service providers that have
strong foothold with content marketing. All the top search engine marketing experts agree
that the only way to succeed with online marketing is to take an integrated approach.
One of the reasons content marketing is effective today is that, it does not try to do hard-core
selling like the traditional marketing strategies. Content marketing on the other hand tries to
create and circulate content that is resourceful for the internet users. Rather than telling
customers that we are the best and we can make your life easy, content marketing shares
information that will make the target audience accept these statements on their own.
Content marketing tries to identify the pain points of the customers and addresses them
effectively with content that is not only enticing but also useful. Content marketing also gives
the internet marketer excellent opportunity to secure contextual back links. Content based
back links are considered Google friendly. If you do not incorporate content marketing efforts
with your SEO efforts, you will be missing all these benefits.
When you do decide to integrate content marketing with your SEO strategy, look for a
dependable SEO company to help you because you will need professional assistance in
promoting your website online. Moreover, you need to take intense efforts if you want
content marketing efforts to bring tangible results. So you will not be able to take the pressure

2. all by yourself. You will need to create loads of fresh content for your content marketing
efforts. Reputed SEO service providers have started offering content marketing services to
support their customers. Find your trusted service provider and establish long-term business
association with your service provider. The service provider that you choose should make use
of 100% white hat strategies.
It is very important to identify the best content marketing and SEO service provider because
while combining SEO and content marketing is very powerful, if you do not handle it
correctly, the damages caused will be very severe. This is something that you cannot afford to
make mistakes.
Yet another important factor to remember is that your content marketing and SEO efforts
should be ongoing. You simply cannot stop making your efforts because the moment you
stop, the momentum will drop gradually, your online visibility and your ranking will drop
too.