2. INTRODUCTION
⢠Bata India is the largest retailer and leading manufacturer of
footwear in India and is a part of the Bata Shoe
Organization.
⢠Bata Shoe Company was incorporated in1931, the company
was set up initially as a small operation in Konnagar (near
Calcutta) in 1932.
⢠In January 1934, the foundation stone for the first building
of Bataâs operation - now called the Bata.
⢠In the years that followed, the overall site was doubled in
area. This township is popularly known as Batanagar.
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3. ⢠It was also the first manufacturing facility in the Indian shoe
industry to receive the ISO: 9001 certification.
⢠The Company went public in 1973 when it changed its
name to Bata India Limited.
⢠Today, Bata India has established itself as Indiaâs largest
footwear retailer.
⢠Its retail network of over 1200 stores gives it a reach /
coverage that no other footwear company can match.
⢠Bataâs smart looking new stores supported by a range of
better quality products are aimed at offering a superior
shopping experience to its customers.
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5. ⢠Constant innovation in design and product
development
⢠Superior customer service
⢠Excellence in operational and commercial
execution
⢠Entrepreneurial spirit and passion to win
⢠Teamwork in international environment
⢠Trust and respect for our employees
⢠Adding value to the community
⢠Delivering on our commitment to shareholders
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11. ⢠Organisation Structure : Managing Directer-
>Vice President->Retail Manager->District
Manager->Manager->Sales Person
⢠Nature Of Ownership : Public Ltd Company
⢠Operational Structure :
â Chain Store ( Within India),
â Franchising (Abroad)
⢠Nature Of Service : Providing Service
⢠Location :
â Business Associated , Planned
⢠Customer Interaction : Store Retailers
⢠Layout : Free Flow
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12. ⢠Feature Area â
â Point Of Sale,
â walls,
â Point Of Purchase â Special Fittings
⢠Suppliers : Manufacturer
⢠SKU : Scanner ( Article No.,Size,modal No.)
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13. HR DEPARTMENT
⢠Recruitment :
â Advt In Paper , words Of Mouth
⢠Qualification : +2
⢠Training : On The Job
⢠Compensation Plan : Straight Salary
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19. c) Promotion
⢠Magazine,
⢠Children Channel (Tv),
⢠Banner,
⢠Pamplets.
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20. d) Place
⢠Place :
â 1200 stores , found in all the metros, mini-metros
and towns
â Time:10-10(all Days Working)
⢠Facilities:
â Car Parking,
â Space,
â Credit Card
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21. SPACE MANAGEMENT
STRATEGY
⢠Retail Store Entrance :Shutter Covered
⢠Visibility Of Retail Unit : Marquee
⢠Parking Facility
â Spacious
â Cost
â Security
â Basement Parking
⢠Lighting : Brightly Lighted
⢠Signage: Differentiating Brands
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23. ⢠Wall Colour : Monochromatic
⢠Flooring Material : One Colour Carpet
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24. CRM STRATEGY
⢠Mkt : mentioned above
⢠Sales :
â End Of Season â Jul & Aug â 30 To 50% Discount
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25. ⢠Support :
â Payment :Credit Card Facility(ing Vysia To
American Express)
â After Sales Service : Within 5 Months Free Service
& After That Payable
â Home Delivery ( Online Purchase)
â Personalisation (Treated With Respect)
â Retaining Customers ( After Sales Service,stock
Availability With The Help Ofâ ITâ)
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26. DISTRIBUTION STRATEGY
⢠Intensive Distribution
â Gurgoan - Automatic Stock
â Chennai Distribution Center â Periyapalayam
â Transport Service : In Mini Lorry
⢠Expenses : Rent & Others
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27. in
⢠BY : ( MBA â A Sec )
â J.Subhashine
â S.Uthra
â Abinaya
â Divya Dharshini
â Deepika Bindhu
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