1. REDUCING MORTALITY FROM MAJOR KILLERS OF CHILDREN THROUGH IMCI SALAH UDDIN AHMED SOCIAL MARKETING COMPANY (SMC) BANGLADESH

3. IMCI diseases in Bangladesh Distribution of various diseases among 1-5 years children (n=1,301,503) Source: IMCI Performance Report- 2010 - Management Information System (MIS), Directorate General of Health Services (DGHS), www.dghs.gov.bd According to the figure : Majority of the children were found to suffer from Acute Respiratory Infection (ARI) i.e. cough and cold, pneumonia & very severe disease

4. ARI Acute respiratory infection (ARI), mostly in the form of pneumonia, is the leading cause of death in children under five, killing over two million children annually.

12. Conclusion About 90 per cent of the children die each year, die at home. How children are cared for at home and in their community has a decisive impact on their chances of survival. We need to provide parents and caregivers with essential knowledge and commodities that can save the lives of their children. SMC has enormous capability to overcome the challenges to avoid such unwanted deaths of the children of Bangladesh.

13. THANK YOU