Learn how to properly plan and create content for your social media channels from the director of digital media of the NHL's Florida Panthers.

2. 24/7 News Cycle
• Feeding the Content Beast
• Content Development
• But how do you produce content YEAR ROUND?

3. UNDERSTAND YOUR
ORGANIZATION

4. LEARN YOUR KPIS
• Direct Sales-- Have a way to measure it.
• Brand Exposure– tailor your content.
• Customer Service- Come up with a plan of attack.

5. WHO
YA
GONNA
CALL?

6. DEVELOP YOUR STARS

7. THINK DAY BY DAY
• Know your industry
• Morning, Afternoon
• Be prepared for anything

8. BE WILLING TO
CHANGE
Use Analytics & Reporting to constantly re-evaluate your
timing, stars and strategy.

9. TOOLS
• Calendar
• Scheduler
• Social
Listening
• Analytics
• Industry
Newsletters