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Introduction To SEO
By: Benjamin Beck

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Hello
Founder, Local Stampede
Contact@LocalStampede.com
@Ben_Beck
Benjamin Beck

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Paid
Ads
Free
(SEO)

6. Intro To SEO

7. Paid
Ads
Free
(SEO)

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PPC VS SEO
PPC SEO
Ranking Can be #1 for any keyword today! Takes time & resources
Traffic Only show for keywords you pick Page can rank for several words
Cost Development + CPC! Development but click are FREE
Reports Highly measurable & quantifiable Less measurable & quantifiable
ROI Predictable and consistent Costly at first but long term value

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How Does Rank Results?
Free
(SEO)

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Their Algorithm Is Always Changing
Source: http://moz.com/blog/33-link-building-questions-answered
Over 200 Ranking Factors

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Basics To Getting Organic Rankings
Offsite
Onsite
Picking Keywords

12. Picking
Keywords

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What stage are they in?
Discover Research Compare Purchase
Post
Purchase

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Discover Research Compare Purchase
Post
Purchase
What are
their
questions?
What is the
problem?
What are
the
solutions?
Which
solution is
best?
They have
made a
decision.
Questions
about their
decision

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Imagine You Sell Airline Tickets

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Discover Research Compare Purchase
Post
Purchase
What are
their
questions?
What is the
problem?
What are
the
solutions?
Which
solution is
best?
They have
made a
decision.
Questions
about their
decision
Vacation
Ideas
Summer
Destinations
Asia
Vacation
Europe
Vacation
Flights to
China
Flights to
London
Cheap
flights to
China
Flight
Insurance

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Keyword Competition

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Discover Research Compare Purchase
Post
Purchase
Which
solution is
best?
They have
made a
decision.
Flights to
China
Flights to
London
Cheap
flights to
China

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Google Keyword Planner

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“Cheap Flights To China”

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Keyword Competition

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Choosing Keywords Review
• Find keywords for each stage of the purchase
funnel
• Research the competition for your keywords
• Target keywords with high search volume &
low competition
Review: Picking Keywords

27. Onsite
Optimization

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What is this about?
• Halloween Costumes?
• Unicorns?
• Senior Yearbook Photo?

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Source: http://moz.com/
Tell What Your Site Is About

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Onsite Optimization Tips
• Only focus on 1 – 3 keywords per a page
• Use keywords throughout the page
• Use variations, plurals, and synonyms
Review: Onsite Optimization

33. Offsite
“Link
Building”

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Your Content Can Get Copied!

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Authority Makes You Stand Apart

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Links Are Votes

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Not All Votes Are The Same
Low Influence High Influence Works Until You
Get Caught

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Low Influence Links
• Personal Blogs
• Hobby Blogs
• Small niche sites

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High Value Links
• News Outlets (CNN.com )
• Government Sites (FAA.gov)
• College sites (erau.edu)

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Dangerous Links
• Buy 1K links for $5 (fiverr.com)
• Spammy websites
• Hacked websites

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Backlinks Of CheapFlights.com

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How To Get High Value Links
Go To: http://pointblankseo.com/link-building-strategies

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Improve An Existing Resource
WorldTimeZone.com – 2,340 Linking Domains

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Rebuild A Broken Resource
1. Find a broken resource
– Chrome Extension – check my links
2. See who links to it
– Ahrefs or OpenSiteExplorer
3. See what the resource was
– Web.archive.org
4. Rebuild it & tell the people who are linking to
the broken site to link to yours.

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Create A Guide
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/

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Promote Resource To Influencers
• Industry News
– http://www.travelindustrywire.com/
• Industry Influencers
– http://www.fourhourworkweek.com/blog/
• Industry Organizations
– http://www.adventuretravel.biz/

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Onsite Optimization Tips
• Links help build your sites authority to rank
higher in search engines
• Build something link worthy
• Reach out to influencers
Review: Offsite – Link Building

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Want To More Learn About SEO?
• Moz.com – Beginners Guide To SEO
• QuickSprout.com – Guides & University Videos
Want To Learn More About SEO?

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Thank You!
Founder, LocalStampede
Contact@LocalStampede
@Ben_Beck
Benjamin Beck