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FWE, Cesena, 23.03.2014
territori innovativi
Ezio Manzini, DESIS Network, Politecnico di Milano / CSM, London
nell’epoca delle reti
e della sostenibilità
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
Ambrogio Lorenzetti,1338
Allegoria ed effetti del buon governo
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
Ambrogio Lorenzetti,1338
Allegoria ed effetti del buon governo
un modello di
territorio innovativo
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
agricoltura
multifunzionale
simbiosi tra città e
campagna
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
attività miste
produzione,
servizio, residenza
spazio pubblico
e occasioni di
socialità
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
un’idea di futuro
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
un sistema resiliente
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
un intreccio di reti
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
cosa c’è di diverso da 7 secoli fa?
intenzionalità
comunità
intenzionali
in luoghi
intenzionali
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
cosa c’è di diverso da 7 secoli fa?
ogni forma sociale
deve essere scelta
e progettata da chi
ne fa parte
come sceglie?
chi progetta?
cosa fa “il pubblico”
soluzioni collaborative per la quotidianità
movimenti bottom-up per la democrazia
buone notizie !
nuovi modi di produrre
social
innovation“New ideas that work
in meeting social goals”
The Young Foundation, 2006
soluzioni collaborative
per vivere e produrre
social
innovation“New ideas that work
in meeting social goals”
The Young Foundation, 2006
in qusto momento, nel
mondo, centinaia di
migliaia di persone,
gruppi e organizzazioni
stanno sperimentando
nuovi modi di vivere e
di produrre
nuove idee
che rispondono
a delle precise
domande sociali
innovazione sociale
cohousing, elderly
mutual-help house
neighbourhood
care, micro-
nurseries, time banks, car pooling,
car sharing, food coop, farmer
markets, community-based
agriculture, 0-mile food, couch
surfing, sustainable tourism,
community-based tourism,
collaborative craftsmanship, fair
trade organisations, incubators …
nuove idee
che rispondono
a delle precise
domande sociali
soluzioni collaborative
per vivere e produrre
una visione d’insieme
sta emergendo
r
una nuova visione
dell’agricoltura
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
orti urbani
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
agricoltura periurbana
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
una moltepilcità
di iniziative
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
una nuova visione
della città
una nuova idea di
industriosità
fab lab
c
makers movememt
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
FabLab, Bologna
artigianato high thech
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
FabLab, Torino
artigianato high thech
PRODUCT
SHARING
ACTIVE
SHOPPING
LIST
E-STOP
WASHING
RESTAURANT
MICRO-
NURSERIES
artigianato high thech
artigianato high thech
una nuova visione
della produzione in città
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
collaborative and
social housing
una nuova idea
di abitare
Festa ViciniVicini, Roma, Italyfeste di vicinato
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
una nuova visione
dell’abitare
Lower East Side, New York
una nuova idea
di welfare
Lower East Side, New Yorkun welfare attivo
pubblico
?
pubblico
crescente
complessità
coesione sociale,
invecchiamento, rigenerazione
urbana, mobilità sostenibile,
gestione locale di temi
ambientali, … nuove sfide
pubblico
comportamenti
emergenti
atteggiamenti attivi
e collaborativi, creatività
e imprenditorialità diffuse,
nuove reti sociali …
nuove opportunità
comunità creative
social networks
collaborazione
“il pubblico”
stimolare
dare il rimo
dare una piattaforma
(che significa anche delle regole)
promuovere le capacità
“il pubblico”
stato
come partner
Example 1 - Community Gardens
NYC Lower East Side
Community Gardens
vacant properties
transformed into
attractive green
spaces by
neighbourhood
communities
Example 1 - Community Gardens
NYC Lower East Side
Community Gardens
Example 1 - Community Gardens
Example 1 - Community Gardens
Example 1 - Community Gardens
Example 1 - Community Gardens
Example 1 - Community Gardens
come funzionano?
Example 1 - Community Gardens
community activitiescommunity activities
# learning
how to garden
# socializing,
interacting
# community
breakfast
# public
meetings
# personal
plots
# collecting
fresh food
site support
technical
support
material support
rules and directions
public space
standardized
fencing structures
sidewalks
monthly workshop
gardening tools
books
garden manager
online platform
public opening periods
community
public
un ente pubblico
sensibile
Example 1 - Community Gardens
Example 1 - Community Gardens
Green
Guerrillas neighboors
Community
Gardens
C.G.
C.G.
C.G.
approved the
site for rental
[legality]
plot vacant
lots [illegally]
participating in
gardening
diffusion of
neighborhood
gardening
giving spaces,
materials, rules,
support to community
gardeners
more than 50
Community Gardens in
NYC,
supported and helped
by Green Thumb
Municiaplity Program
1970 1973 1978 2011
established the
Green Thumb
program
[...]
NYC
Municipality
Green
Thumb
Example 1 - Community Gardens
more than 400 community gardens in NYC
Example 1 - Community Gardens
some of them are more than 30 years old
Example 2 - Circles of care
how do they work?
Example 2 - Circles of care
how do they work?
member and helper
Example 2 - Circles of care
how do they work?
member and helper
social assistant +
enabling platform
# help with
everyday stuff
# help with transportations
# organizing
meetings
# organizing
community
activities
# help with
practical
problems
# learning
activities
(gardening)
# learning
activities
(computer)
community activities
# help with
everyday stuff
# help with
transportations
giving spaces for meetings
# organizing
meetings
# organizing community
activities
# help with practical
problems
# learning
activities
(gardening)
# learning
activities
(computer)
providing a calendar of
activities
providing funds for special
activities
economical support
expert staff
on-line platform
space support
organizational support
public
community
Example 2 - Circles of care
what had been
co-designed?
Example 2 - Circles of care
service
idea
Example 2 - Circles of care
main actors’
roles
Example 2 - Circles of care
social activities
and calendar
Example 2 - Circles of care
digital platform
as organisation tool
Example 2 - Circles of care
one of the
best service
design
agencies
Southwark
council
Southwark
Circle
250 citizens
(older people
+ family members)
participating
- 4 new circle launched,
- Southwark Circle is
auto-sustaining itself
2007 / 2008
D. W&P
D. W&P =
Department for
Work & Pensions,
prototype of 50 ideas
for new public services
2009
funds and
support
fundsfunds
Participate
Ltd.
service
design
coordination
2011
creation of a
membership
organization:
Sky
Example 2 - Circles of care
Lower East Side, New York
Example 2 - Circle of care
un grande esempio
di design pubblico
dove un’agenzia
di design ha avuto
la leadership
problem
solving
sense
making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging
trends
in the age of
networks and
sustainability
come
aumentare
l’impatto?
ruolo del web?
ruolo del pubblico?
problem
solving
sense
making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging
trends
in the age of
networks and
sustainability
come
aumentare
l’impatto?
ruolo del web?
the internet and digital services
are spreading in the society
unprecedented forms
of organization
become possible
a variety of platforms
promoting different
kinds of collaboration
are appearing
variety of platforms
promoting different
kinds of collaboration
an enabling
ecosystem
an enabling
ecosystem
?
events
events
events resulting from people’s active
collaboration (in both the digital and
physical world).
events
collaborative services
events
collaborative services
services that are co-designed and co-
produced by users (who collaborate in
both, the digital and/or physical world).
events
collaborative services
enabling systems
events
collaborative services
enabling systems
sets of products, services and information
enabling people to meet a specific need
(thanks to a collaborative service).
events
collaborative services
enabling systems
digital platforms
events
collaborative services
enabling systems
digital platforms
digital platforms hosting one
or more enabling systems
events
collaborative services
enabling systems
digital platforms
enabling
ecosystem
final results
to design in/for
the enabling eco-system
problem
solving
sense
making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging
trends
in the age of
networks and
sustainability
come
aumentare
l’impatto?
ruolo del pubblico?
“the public” as partner
triggering
making things happen
“the public” as partner
orientating
triggering
synergizing
making things happen
from micro to macro
“the public” as partner
orientating
replicating
triggering
synergizing
making things happen
from micro to macro
“the public” as partner
orientating
replicating
triggering
experimenting
Collaborative Media Initiative
Malmö University
Example 1
RGRA-Face and Voice of the Streets
• Hip-hop as a pedagogical tool
• Kids learn from kids
• Music production (Hela världen Malmö)
Herrgårds Women Association
• Social integration for recent
immigrants
• Valorization of diverse forms of
knowledge
• Neighborhood services
design-enabled experiments
small-scale, on the spot
initiatives designed to create
favourable conditions for
people to propose solutions
and, at the same time,
to experiment them
for social
innovation
experiments
small-scale
design-enabled experiments
small-scale, on the spot
initiatives designed to create
favourable conditions for
people to propose solutions
and, at the same time,
to experiment them
for social
innovation
working prototypes
of sustainable solutions
problem
solving
sense
making
design modes
diffuse design
expert design
Design and
Technology
Agency
Design and
Communication
Agency
Grassroots
Organization
Cultural
Activists
1
34
2
emerging
trends
in the age of
networks and
sustainability
public
Innovation
places?
en emerging proposal
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
http://www.desis-network.org
A program
developed by
DESIS Thematic
Cluster P&C
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
Impossibile visualizzare l'immagine.
18.11.2013
piccolo, locale,
aperto, connesso
uno scenario emergente
Ezio Manzini, DESIS Network, Politecnico di Milano
http://www.desis-network.org
grazie

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