This presentation addresses the need for better awareness and understanding of design in Indian sub-continent, especially in the IT industry.
It also discusses the role of design in productizing innovation? How can you visualize and validate an idea? What is the design process like?
5. "Most Indian companies don't want to
innovate. Give them the idea, they make
the product. en American and European
companies make millions from the app. We
can be more than the technical back-end of
developers abroad. We can make our own
successful apps."
Vishal Gondal, Indiagames Economic Times
6. "e presentation must be world class. e
Americans build user-friendly interfaces.
e French make beautiful apps. If Indian
developers can also learn the art, more
global hits will come from here"
Mathers, Nokia
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Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button
22. Sales up by 45%
$15 million in first month
$300 million in a year
Credit: Jared Spool http://www.uie.com/articles/three_hund_million_button
