We streamed a live Webcast via Zoom with the members from the Boca Chamber of Commerce. We discussed content strategies for your website and other owned media channels. #DigitalMarketing #ContentMarketing You may also find the 90 min workshop on Youtube. https://youtu.be/2wP8V9Loh7E

1. PRESENTS
How To Create
Effective Website Content
2019 Webinar

2. Meet Your Hosts
Petro
Andreadis
Alex
Oliveira
Sophia
Lopez

3. PREDIQ | How To Create Effective Website Content
Before we begin
What’s your biggest Marketing
challenge?
❏Time
❏Budget
❏Skills
❏Personnel
❏Past Results

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Preparation
Checklist

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Brand

7. CMS (Content
Management System)

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Hosting

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Website Themes
https://creativemarket.com/

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Website Themes
https://themeforest.com

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Website
● Forms
● T&C
● Privacy Policy
● CCPA/GDPR
● ADA Compliance
● Sitemap
● Search tool

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Phone #

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Content
Strategy

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Distribution Channels

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CONTENT
PurposefulInformational

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Customer Journey

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WEBSITE LANDING
PAGES

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Keyword Research

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https://backlinko.com/google-ranking-factors

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Reviews

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Content Solutions

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24. Blog Game Plan
2. What Kind of Post Are You Writing?
• How-To Post
• List-Based Post
• Curated Collection Post
• SlideShare Presentation Post
• Newsjacking Post
1. Who Are You Writing For?
• Target Audience
• GA & FB Insights

25. Blog Game Plan
3. Begin with a Topic & a Working Title (Google prefers 65
characters)
4. Write an Intro
5. First, grab the reader's attention. Describe the purpose
of the post and explain how it will address a problem the
reader may be having.
6. Organize the info so readers are not intimidated by the
length or amount of content
7. Edit/proofread your post, and fix your formatting.
8. Image - Make sure you choose a visually appealing and
relevant image for your post.

26. Blog Game Plan
9. Tags are specific, public-facing keywords that describe a post. Think
of tags as "topics" or "categories," and choose 10-20 tags that
represent all the main topics you want to cover on your blog.
10. CTA- At the end of every blog post, you should have a CTA that
indicates what you want the reader to do next -- subscribe to your
blog, download an ebook, register for a webinar or event, read a
related article, etc.
11. Meta Description- They are ideally between 150-160 characters
and start with a verb, such as "Learn," "Read," or "Discover.
12. Page Title and Headers
9. Anchor text is the word or words that link to another page -- either
on your website or on another website.

27. Images
• Photoshop
• Adobe
• Canva
• Real Pictures
65-85 percent of people
are visual learners?

28. • More Online Video
During Prime Time
• Watching On More
Devices At Once
• More Opportunities To
Reach Your Audience
• 400 Hours of Video
Each Minute (65 yrs
/day)

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What does your industry do?

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Podcast
https://www.podcastinsights.com/podcast-statistics/
● Average Podcast should be 20 mins
● Transcribe the audio for website copy
● Create video with static image
● Bring on current clients
● Invite thought leaders from your industry

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FAQ’s

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https://www.linkedin.com/profinder?trk=d_flagship3_nav

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EMAIL SUBSCRIBERS

35. ALEX OLIVEIRA 35

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Measure

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39. 39
Overview

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Free
Tools

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1. https://www.thinkwithgoogle.com/feature/testmysite/
2. https://search.google.com/test/mobile-friendly
3. https://developers.google.com/speed/pagespeed/insights/
4. https://www.digicert.com/help/

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GoogleTrends

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GOOGLE SEARCH CONSOLE

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47. https://prediqmedia.com/go/website-audit/

48. ALEX OLIVEIRA

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Questions?

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CONNECT WITH US
Alex Oliveira
Email: alex@prediqmedia.com
Phone: 954.600.0611
linkedin.com/in/alexoliveira1
Petro Andreadis
Email: petro@prediqmedia.com
Phone: 561.502.6517
linkedin.com/in/petroandreadis