Minicards are small, credit card-sized informational cards distributed to hotels and venues to promote local businesses and attractions. They provide maps, contact details, and special offers. Over 2,900 advertisers use Minicards, which reach over 143 million customers annually across 43 countries. Minicards are an effective and easy-to-measure advertising method for tourism-related businesses.

2. What are Minicards?
Minicards are colourful, credit-card sized
information cards that deliver short, fun, insightful
suggestions and special offers to your potential
customers. Each card presents a brief message in an
attractive manner that includes helpful knowledge,
point of interest details, address, a special offer
and map directions. They are displayed in hotels
and other venues in a unique way that visitors
appreciate and use.
Minicards is based in 43 countries, has over 6,936
outlets and over 2,900 advertisers are profiting
from Minicards amazing customer reach. In 2011
Minicards reached over 143,772932 customers.
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3. Why Minicards is a success for the advertiser
The unique call to action/special offer on each Minicard is a huge benefit that you provide
prospective visitors that also allows you to measure card usage.
Minicards provide tourists and visitors with information about your business and also ensures that
your business is put within reach of thousands of potential customers every week. Thousands of
museums, shops, restaurants, bars and other businesses all around the world have already increased
their revenue from the advertising with Minicards
Reaches travelers worldwide
Credit card format, easy to take away
Your message shown full face
Easy to measure your response
Turnkey package:
Card & map design, printing of your cards, distribution to our
network of locations & also maintenance and service
Eco friendly
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4. Your target group is our target
Target market Average age
Tourists / 1-3 stars hotel guests / international student 35.5
15’216’000 visitors came to London in 2011
40% travel alone
Average visitor spend in London
£594
27% with friends
20% couples 24 hours spending
13% families with children £36 food & drinks
62% come to London for Leisure £20 in tickets and admission
£46 in shopping
Interests £16 travel
attractions, sightseeing & museums, theater £52 accommodation
shopping, food & drinks, football games £5 other
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5. Minicards versus competitors in the UK
Service Minicards Competitor
Design & printing Included in the price Don’t design or print.
£450 cost for advertiser
Distribution Included in the price £5,000 for 200 hotels
Method of distribution Eco friendly: bicycles Diesel/petrol vans
Storage We have free storage for No storage possibilities
advertisers
Maintenance We contact partners once No maintanance, Flyers are
a month stuffed into the displays
Recognition Visually instantly recognisable Gets lost in the flyer mess,
Flyers are too big for customer
Message Straight to the point Flyer overloaded with info
Displays positioning Attached to the wall next to Positioned just in hotels and
hotel or school not attached to the wall, display
reception/entrance can get removed
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6. Benefits & Key facts
Benefits Key facts
Minicards provide your business with an attractive and Number of hotels 173 2,085,600 cards
unique way to advertise effectively
Number of language schools 26 457,800 cards
Display are situated in a prominent position in each
Total visitors in hotels 483,390 3.09 nights per guest
location, providing a wealth of information about the area
and its attractions. In hotels, the concierge staff will use Total visitors in schools 106,110 3 months per student
Minicards to directly recommend an attraction, museum, Customers seeing display 73.2% Survery of 183 people
tour, restaurant, shop or service.
Average cards taken 5.05 80% go to at least
There is no need to search through lengthy guides or by customer attraction / venue
browse oversized brochures. Our clients love Minicards
Users visiting more 61.2%
for their simplicity and portability. Minicards offer than 2 attractions
comprehensive information and maps for each business.
Cards being used to 66%
Minicards will put your business or venue above the rest. get discount or offer
It will not take long before you see your first customer Advertisers Retention 89%
with a Minicard in their hand
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7. Partners
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8. Packages
Service Package 1 Package 2 Package 3
Period 6 months 1 year 2 years
Pins 1 pin 2 pins 3 pins
Rate 4,990 5,990 7,990
Minimum cards 60K 120K 290K*
Average MROI 2-5 6-11 12-18
* Number of outlets increasing every month
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9. Contact form
sheet to be filled out by hand
Company Name Contact me by
Person of contact Payment method All in advance in 7 days : 3% off
Address In 21 days
Payment details
Phone number
Fax number Comments
Email
Website
Date / / Signature
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10. Contact Us
Mini Cards (UK) Ltd 0207 183 6221
Ground Floor info@minicardslondon.com
36-37 Furnival Street
London EC4A 1JQ
United Kingdom